25/08/2021
Still spaces available!!
Absolutely delighted to be collaborating with the amazing Jamie McCoy from Howto.Marketing to deliver this informative 4 week marketing course.
Week 1: Marketing 101
- Entry to thinking like a marketer & Broad marketing techniques that are applied across every industry
- Persona profiles, market research techniques and tools, what does success look like? Reporting and attribution.
Week 2: Marketing Channels
- Common channels, uncommon channels, their strengths, and weaknesses, how to select a channel(s) and ensure your efforts deliver results.
- Layering channel activity over time to drive strategic growth, also covers topics around data governance (GDPR).
Week 3: Marketing Psychology and Science
- Dive into the psychology behind marketing and humans, how we leverage common persuasion techniques (online and offline) to improve our results
- How to map customer journeys and align with your sales funnels and processes. Giving you the visibility to implement changes which increase the end results (ROI).
Week 4: Tools and Software
In 2021 the range of tools and software available to businesses of all sizes is eyewatering.
- We’ll cover the common business areas, marketing and otherwise, where tools exist (both free and paid) which can reduce your resource required to deliver.
- Automation, scheduling, cost saving and empowering you to do more with less.
These will be delivered at our Paisley venue with a small number of participants to allow it to be as fully interactive as possible and to allow you to gain the most knowledge for your own business.
All 4 courses are inter-linked and we suggest that you book on all 4 courses to get the maximum benefit however we will try and accommodate anyone who wants to just come to one or two of the courses where possible.
Due to the limited spaces we recommend that you book on the courses as soon as possible to avoid disappointment.
Please direct message me or email me on [email protected] for further information.