01/03/2026
You've propagated heard it before: move fast, break things, scale aggressively. It's become the default focus for ambitious businesses, even funding bodies and government support agencies push growth onto businesses with no context or understanding about what is best for that business.
But here's what we donât normally talk about: the businesses that move too fast often break their team, their culture, and their margins in the process.
I've worked with founders who grew double sometimes triple the revenue in a couple of years or even a year. The reality is they nearly lost everything because the systems and culture couldn't handle it. Teams burned out. Quality dropped. Customers noticed. Profit disappeared.
The uncomfortable truth? Sustainable growth is less interesting than hypergrowth. It doesn't make for exciting LinkedIn posts or investor pitches. But it's the difference between a business that thrives and one that survives on fumes, despite whatâs happening not because of whatâs happening.
Real growth is aligned growth. It's is understanding your numbers, knowing your limits, and expanding deliberatelyânot desperately or out of control.
What would change in your business if you prioritised sustainability over speed?
