GTA Accounting

GTA Accounting Accountants in Petersfield, Hampshire. Helping individuals and businesses every step of the way.

WE ARE A MODERN, PERSONABLE ACCOUNTANCY AND ADVISORY COMPANY, WITH A FRESH AND MODERN FOCUS ON SERVICES SO WE GET TO KNOW OUR CLIENTS BUSINESSES AND GOALS.

Your accountant spent the weekend colour-coding a spreadsheet?Cute.Stephanie was probably at a gig, camping or paddle bo...
03/09/2026

Your accountant spent the weekend colour-coding a spreadsheet?

Cute.

Stephanie was probably at a gig, camping or paddle boarding 🤷‍♀️ We like our accountants to have a little more spice ✨

Meet Stephanie, our newest Assistant Accountant 🫶

Stephanie joined us a few weeks ago and has been supporting the team with bookkeeping, VAT and management accounts.

She’s come in and hit the ground running 🙌 Not only is she brilliant at what she does, but she’s fitted in ridiculously well already, and her weekend plans are definitely making the rest of us question ours.

We’re very glad to have her here.

Good with numbers. Good company. Much more our kind of accountant 👀

31/08/2026

Ever wondered what your accountant gets up to on their day off? 😂

Well it appears heading over to the Isle of Wight for a day out… and things got slightly more chaotic than planned.

Who knew climbing into giant inflatable balls and attempting to stay upright on water was so easy, as clearly demonstrates.

A brilliant day, lots of laughs and a very different kind of balancing act ❤️

Safe to say, we’ll stick to balancing the books.

27/08/2026

Most business owners don’t need telling how to work hard. They already do that part incredibly well.

They know their trade, their customers and their industry inside out. They make decisions quickly, solve problems constantly and usually find a way to keep things moving no matter what gets thrown at them.

What they don’t always have is a clear view of what the business itself needs from them financially.

Knowing what your business costs to run each day gives you that view.

It gives you a real baseline for your pricing, your sales targets and your margins. It helps you understand whether a new hire is affordable, whether a contract is genuinely worth taking on and whether a busy month is actually a profitable one.

It also makes growth easier to judge. Instead of relying on instinct every time another opportunity comes along, you can look at the numbers and understand what that decision needs to produce before it becomes worthwhile.

This is the kind of number we want our clients to understand because it has a practical use. It means you can say yes to the right opportunities, recognise the ones that don’t stack up and make bigger decisions without wondering whether you’re about to create a problem further down the line. The numbers start supporting the way you run the business, rather than being something you only look at once the decisions have already been made.

So, do you know what your business costs you to run each day?

24/08/2026

There’s a strange kind of loneliness that can come with running a business.

You can spend your whole day talking to customers, suppliers, employees and other business owners and still feel like there’s nobody you can really talk to about the business itself.

The difficult customer. The month that wasn’t as good as you expected. The member of staff you’re worried about. The big opportunity you desperately want to say yes to but aren’t completely sure you should. The fact that everyone assumes things are going brilliantly because, from the outside, they probably are.

If that sounds familiar, you’re in very good company. A YouGov survey for the British Business Bank found that 44% of smaller business owners had felt lonely or isolated while running their business. Among microbusiness owners, that rose to 56%.

It makes sense when you think about it. Ultimately, somebody has to make the call.

When you work for someone else, there is usually another person above, beside or around you to sense-check things with. When you own the business, you can have a brilliant team and still find that the decisions nobody else wants to make eventually land with you.

That matters for more than just how you feel. Research involving SME owner-managers has found a relationship between work pressures, occupational loneliness and burnout, while other research into entrepreneurs has found social support can positively affect wellbeing.

So what can you actually do with that information?

Give yourself somewhere to think out loud.

That might be another business owner who understands the responsibility, a mentor, someone in your professional network or an adviser you trust. Not somebody who will simply tell you everything will be fine, but somebody you can put the messy version of the problem in front of and work through it properly.

It also helps to stop carrying every decision around in your head.

Get the numbers in front of you. Write down the options. Work out what has to be true for each one to work. Separate the problem you genuinely need to solve from the ten problems your brain has attached to it while you were driving home.

Sometimes you don’t need somebody to make the decision for you. You just need enough information, perspective and challenge to make the decision feel less lonely.

If running your business has felt a bit lonely recently and you could do with someone to talk things through with, we might be a good fit for you.

We know our way around the accounting side, obviously. But we’re also people you can pick up the phone to, talk through the messy bits with, bounce an idea off or ask, “Am I thinking about this the right way?”

You don’t always need another report or another meeting. Sometimes you just need someone who understands business, understands the numbers and is genuinely on your side.

Running a business will probably always involve making difficult calls.

It doesn’t mean you have to make every one of them entirely on your own.

21/08/2026

Let’s talk about firing bad clients...

Not every client is a good client. 

That sounds obvious, but when you’ve worked hard to build a business, turning work away can feel completely unnatural. Revenue is revenue. A full diary feels safer than an empty one. So you keep saying yes, even when a client is demanding too much, paying too slowly, ignoring boundaries or taking far more time than the work is worth.

The problem is that a bad client rarely just costs you the value of their invoice.

They cost you time. Headspace. Team morale. Capacity. Sometimes they stop you taking on better work because you’re too busy dealing with the wrong work.

They can also distort your numbers. A client might look profitable on paper, but once you factor in the extra calls, rework, chasing, discounts, scope creep and time spent fixing problems, the margin can disappear very quickly.

So if there’s a client you dread seeing in your inbox, it’s worth asking a few questions.

Are they still profitable?

Are they paying you properly and on time?

Do they respect the way you work?

Are they taking up more capacity than they should?

Would you take them on again today, knowing what you know now?

That last one is usually quite revealing.

This doesn’t mean dropping every difficult client the second they become inconvenient. Sometimes the answer is better boundaries, clearer pricing, tighter terms or a conversation that should have happened months ago.

But sometimes the answer really is to let them go.

A good business isn’t built by keeping every customer at any cost. It’s built by understanding which work is worth doing, which relationships are worth protecting and where your time is best spent.

If you’re looking at a client and thinking, “We make money from them, so surely we should keep them,” it might be worth looking a little deeper.

The right question isn’t just what they pay you.
It’s what they cost you.

17/08/2026

Turnover is great. Profit is better.

It’s easy to say: “We want to increase sales.” But more sales don’t automatically mean more money left in the business.

You might be selling more of something with a poor margin.

You might have customers who take up loads of time but generate very little profit.

Your costs might be increasing just as quickly as your revenue.

This is why a 12-month profit improvement plan can be so useful.

Instead of simply asking, “How can we sell more?” we can look at things like:

* Which products or services make you the most money?
* Which customers are genuinely profitable?
* Could your pricing be improved?
* Where are margins being squeezed?
* Are there costs that have crept up without you noticing?
* What would happen if sales increased by 10%?
* What would happen if your margin improved by just 2% or 3%?

Sometimes the biggest opportunity isn’t finding hundreds of new customers. It’s making the business you already have work harder.

If you want to know what the next 12 months could look like with a proper plan behind the numbers, speak to us.

14/08/2026

The best time to agree what happens if things go wrong? Before they do.

When you start a business with someone, the last thing you’re thinking about is falling out, someone leaving or having to make difficult decisions.

But businesses change.

People retire.

Shareholders want to sell.

New investors come in.

Someone might become ill.

You might simply disagree about where the business should go next.

A shareholders’ agreement helps you decide in advance what happens in those situations.

It’s much easier to have those conversations while everyone is getting on than when there’s already a problem.

We can help with the financial side, including share and company valuations, and work alongside a solicitor to make sure the agreement reflects what you actually want to happen.

If you’re running a business with other shareholders and you’ve never had this conversation, it’s probably worth having.

08/08/2026

No time to keep chasing unpaid invoices?

Depending on the support we provide, we may be able to chase them for you.

Not with another automated email that is easy to ignore, but with a real person picking up the phone and having the conversation.

Sometimes, a call from the accountant is enough to get an overdue invoice taken more seriously.

You can stay focused on running the business, while we help keep an eye on the money coming in.

07/08/2026

Would you notice straight away if an invoice had not been paid?

When you are busy running the business, looking after customers and getting the work done, checking who owes what can easily slip down the list.

When we handle your bookkeeping, we are not simply matching transactions and keeping the records tidy. We are also keeping an eye on your debtors and creditors.

That means we can spot invoices that are still unpaid, payments that may have been missed or anything that needs your attention.

Sometimes, all it takes is one conversation to highlight money that has been sitting outstanding for weeks.

It is one less thing for you to keep checking and one more way we help take some of the day-to-day pressure off.

Address

Johnsons Barns Waterworks Road
Petersfield
GU322BY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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