04/09/2015
For Adobe’s global marketing chief, Ann Lewnes, the more things change in marketing, the more they stay the same. “What hasn’t changed,” she says. “We did a survey six months ago and asked US marketers their perceptions and attitudes about marketing. Seventy-six per cent said marketing has changed more in the past two years than in the previous 50. As well as the front-end customer experience into its products, Lewnes’ team is taking a more active role in back-end product development. [ 76 more words. ]
https://workingfeedback4marketing.wordpress.com/2015/09/03/working-feedback-presents-adobe-cmo-interview-ann-lewnes-on-data-customers-and-marketings-product-remit
For Adobe’s global marketing chief, Ann Lewnes, the more things change in marketing, the more they stay the same. “What hasn’t changed,” she says. “We did a survey six months ago and asked US marke...