Sales Academy

02/09/2026

How do we benchmark ourselves at Sales Academy?

We created a set of real, simple and honest ‘Guiding Principles’ that hold us to that standard. Having experienced a plethora of coaching training, psychologies and human behaviour studies…

01/09/2026

Trust before transaction.

01/09/2026

Last call!

Two days to slow sales down, rebuild confidence, and develop behaviours that make sales conversations calmer, clearer and more effective.

No scripts.
No pressure.
Just sales, properly.

Most people don’t struggle in sales because they lack knowledge. They struggle because confidence drops in the moments that matter.

When price comes up.
When objections land.
When decisions stall.

The Sales Room is a two-day immersive experience designed to help you understand what’s really happening in sales conversations and rebuild the confidence to handle them properly.

This isn’t a motivational seminar. It’s a working room.

What to expect. Over two days we’ll work on:

• The psychology behind buying and resistance
• Building a sales process that fits how you actually sell
• Asking better questions and listening properly
• Handling objections calmly
• Navigating price and negotiation conversations
• Practising in a safe environment where learning sticks

No scripts.
No pressure.
No being put on the spot.

Just honest work on the conversations that drive your business.

Who is this event for?
This is ideal for:

• Business owners who sell through conversation
• Consultants and advisers
• Sales professionals wanting greater consistency
• Leaders developing confidence in their sales approach

If sales conversations influence your results, this is relevant.

Who is this event NOT for?
This won’t suit you if you’re looking for:

• Scripts or sales hacks
• High-energy motivational training
• Pressure-driven closing techniques

This is about understanding sales properly and building confidence through practice.

This is a small-group working experience, not a conference.

Standard Ticket is £275 per person

Includes:

• Two full days in The Sales Room
• Small group learning and discussion
• Guided practical exercises
• Sales frameworks you can apply immediately

Accommodation and travel are not included.

• Secure checkout
• Confirmation email sent immediately
• Full joining instructions provided after booking

Day one - Weds 9th September event starts at 9am and finishes at 5pm

Day two - Thurs 10th September event starts at 9am and finishes at 5pm

(both days the room is open from 8:30am)

A detailed joining guide will be sent after booking, including local accommodation suggestions if needed.

https://www.eventbrite.co.uk/e/the-sales-room-two-days-to-build-confidence-in-sales-conversations-tickets-1991486775555

“If sales conversations currently cost you more energy than they should, this is worth your time.”

01/09/2026

People join for one of the top two...they stay for all the stuff below them that matter much more. 👏🙏

It's not what we do, it's who we are. Are you ready to join?

Get in touch.

31/08/2026

30/08/2026

If You're Being Coached, You're Already on the Journey!

https://youtu.be/FPCEjmwn6nE?si=1-w5EP4CMMfqcJC8

27/08/2026

Not everyone fits neatly into the box.

Discover how to lead mavericks in medium-sized businesses. Learn to balance individuality, team cohesion, and leadership strategies to unlock their full potential.

27/08/2026

What would you bring to the whiteboard?

We’ve taken ideas to a whiteboard that went on to become multimillion-pound businesses. We’ve taken struggling business owners to a whiteboard and helped them find their joy again. We’ve had conversations that started with sales, strategy, people or profit… and ended somewhere far more human.

Sometimes even becoming the beginning of a period of healing, change and living a fuller life. Because you don’t leave yourself at the door when you run a business.

You bring all of it with you.
The ambition.
The doubt.
The baggage.
The brilliance.
The frustration.
The ideas you can’t quite articulate yet.
The thing you know needs to change, but haven’t been brave enough to say out loud.

And that’s why there’s a whiteboard at the heart of SA Towers. Not because we have all the answers. But because sometimes you need somewhere to get everything out of your head and in front of you.

Somewhere to think.
Somewhere to be challenged.
Somewhere to join the dots.
Somewhere to have the purposeful conversations that perhaps nobody else is having with you.

No judgement. No predetermined agenda. No pretending.

We meet you where you are. We support you. We challenge you. We ask the questions others might avoid.

And we care enough not to simply tell you what you want to hear.
So perhaps the question isn’t: “Do I need a business coach?”
Perhaps it’s simply: “What would happen if I brought my whole self to the whiteboard?”

There’s only one way to find out. Fancy a whiteboard sesh?