03/06/2026
This is how our client became one of the most recognised businesses in mortgage technology.
Phoebus Software is a leading servicing software provider with deep expertise in the mortgage and savings market.
🪴At the beginning:
When we first started working together 12 years ago, Phoebus already had a strong product, an experienced leadership team and a proven track record of supporting lenders and savings providers.
But they wanted to build awareness, strengthen their reputation and be recognised as a leading voice within the industry.
Their expertise needed to be seen by more of the right people in a way that builds authority.
So, we built a communications strategy designed to keep Phoebus at the centre of the industry's most important conversations.
📣That looked like:
-Positioning Phoebus leaders as expert commentators on key industry issues
-Developing thought leadership content that demonstrated their market knowledge and insight
-Turning industry events into content opportunities that extended the conversation far beyond the day itself
-Creating interactive sessions at lender events, generating audience data that became the foundation for further thought leadership and media coverage
-Supporting award submissions that highlighted and championed Phoebus' exceptional commitment to innovation, environmental responsibility and social impact
Every communication worked to demonstrate how Phoebus combines technology, expertise and market understanding to help shape the future of financial services.
📈 Fast forward to 2026:
-Over 13,000 pieces of coverage secured across the mortgage media over 12 years working together
-More than 215 pieces of coverage generated from a single event campaign over just two months
-Consistent visibility across the publications and channels that matter most to lenders and savings providers
-Four industry award wins in 2025
-Established as a recognised and trusted voice within the mortgage and savings technology sector
By combining media relations, thought leadership, event-driven content and award recognition, we ensure Phoebus is consistently part of the industry's most important conversations and recognised for the value it brings to lenders and savings providers.
Thanks for the kind words, Adam Oldfield.
Are you investing in innovation, expertise and growth but struggling to get the recognition your business deserves?
Done right, PR turns expertise into authority, helping you stay front of mind with your audience so that when opportunities arise you’re already the obvious choice.
