Fanfare Sport

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Fanfare Sport

Built on 15 years experience, we offer fan engagement support to clubs & sports organisations 🎺

27/10/2026

💜 Our FA Women's National League programme is underway!

Heading into its fourth season, our 1:1 fan engagement programme is back and is this year supporting Norwich City Women FC, Cambridge United Womens FC, Stevenage FC Women and Worcester City Women FC to grow their attendances, deliver outstanding matchdays and nurture a returning, engaged fan base.

Running alongside this, the 26/27 season also sees us expand our support to the FA Women's National League team in new ways, meaning we can support more clubs than ever before 💫

We cannot wait to see how the fan engagement across the league grows over the next 9 months (and beyond)!

15/10/2026

📸 Brilliant to head to the King Power this week and hangout with some of our team!

Our fourth fixture supporting to the Lionesses and FA Events team saw us treated to live music, tonnes of pre-match activities, DJ sets, 📸 opportunities, an exciting countdown to kick off… and five goals!

An absolute pleasure to continuing our support with the FA as they further develop the fan experience at games on the road 🫶

fanengagement womenssport

08/10/2026

This season’s squad is announced 💪

With a number of last year’s matchday team continuing their work with us, we’re delighted to welcome in some new faces to the team 💜

Our all-female squad of 20 (!) brings depth and skill… and a wealth of experience across sports, marketing, live entertainment and events, NGBs, charities, content creation, journalism and research.

All of which is already being put to good use with our clubs, leagues and governing bodies as we support them to develop their fan engagement, attract more fans and create experiences that fans want to come back to.

The biggest welcome (and welcome back) to you all… We couldn’t do our work without you 💜

04/09/2026

🍻 With the new WSL season getting underway today, we’re looking back at last season’s Fan Choice pilot, which we really enjoyed supporting Barclays WSL and 11 WSL clubs with.

The true success of last season’s extended pilot is reflected in the fact that drinking in the stands can be offered by all Barclays WSL and Barclays WSL2 clubs this season, if they wish to.

This is following the robust pilot, stakeholder feedback supporting its implementation and critically, the continuation of the safe atmosphere at women’s games.

On top of this, our favourite three things about this now becoming an option for clubs to offer:

➡️ The ‘choice’ element is key - clubs offering ‘dry’ spaces are showing their consideration of fans who don’t want to be in an area where alcohol is consumed

➡️ Clubs can have fun with alcoholic and non-alcoholic drink options (and experiences!) - leaning into revenue opportunities beyond what we’ve seen previously

➡️ It’s a USP for women’s football compared to the men’s game - this adds another feature to the experience, especially for fans of men’s teams or a group of mates who want to head to a game as social event!

With some brilliant implementation last season and the new season getting underway tonight, we’re excited to see how clubs further innovate in this space and continue to appeal to fans in new and exciting ways.

Cheers to the new WSL season 🥂

02/09/2026

Welcome, Emma and Georgie 👋

We’re very excited to welcome in our new programme coordinators Emma Clarke and

With fantastic experience across sports, marketing and evaluation reporting at club and governing body level, and a huge passion for developing fan engagement women’s sport, we’re already seeing the impact they’ll have here at Fanfare Sport… They’re bringing new ideas, big energy and a lot of fun too!

With an exciting 2026/27 season ahead, let’s go 💜

womensrugby

27/08/2026

2025/26 Premiership Women’s Rugby season… complete ☑️

We are so proud of the work we’ve done with Premiership Women’s Rugby this year, from implementing a matchday experience audit programme for each of the nine clubs, through to the creation of the league’s first fan forum.

The progress we’ve seen this season is as a result of:

☑️ Continued, true buy-in for fan engagement at PWR
☑️ Collaborative working
☑️ Brilliant fan forum representatives
☑️ A willingness to listen and learn, and then shape based on both of these actions.

Our team have loved supporting the league and its clubs this year (as some of the photos below show!) and we are thrilled to be continuing our support in the 2026/27 season!

18/08/2026

2️⃣2️⃣0️⃣… What a season it’s been!

Across our core fan engagement programmes and UK workshops, we’ve been thrilled to support more than 200 clubs in women’s sport over the last year.

This includes projects focusing on:
☑️ Fan base growth
☑️ Understanding and improving matchday experience (*specifically* for women’s sport fans!)
☑️ Retention and post-matchday experience, so first-timers build rituals and feel valued, becoming fans for life

Whether it’s brand new grassroots clubs or teams at the top of their respective game, it’s been the most incredible year of listening, learning and providing tangible takeaways so that clubs can grow their fan engagement in their own, authentic way.

What’s 26/27 going to hold? 🤩

womensfootball womensrugby

20/07/2026

❤️💛 ‘The most successful clubs in my world are those with the strongest, most visible and consistent identities’.

What a pleasure to be part of the England Football x University Campus of Football Business Legacy By Design event at St George’s Park, to talk to a room full of wonderful club leaders about football club identity and community engagement, and their pivotal roles in driving this.

It was an absolute honour to talk on stage with Nicole Allison | Football Club Owner & Consultant who brought this area to life so wonderfully as she champions this at her own club, Worcester City Women FC, and also share the stage with fellow speakers Jane Purdon, Dr Dan Plumley and Paul Barber OBE.

Hosted by the ever-brilliant Charlotte Richardson, this event was created by the powerhouse team at the FA and UCFB… it was a wonderful day to be part of and a great way to wrap up the current phase of learning each leader has been taking part in, on the FA’s Club Leadership programme.

Thank you so much for having me 🫶

05/05/2026

💜 Want to work in women’s sports?

If you fit the bill below and you’re passionate about the growth of women’s sports, we’d love to hear from you. Could you be our new programme coordinator?

We’re currently working with all tiers of women’s football in England, the top flight of women’s rugby and a range of other governing bodies and sports, so not only is this a unique opportunity to work (and learn!) in a specialist field, but this role will play an essential role in our organisation and its growth, over the next 12 months.

Interested? Pop an email to [email protected] for all the details and next steps 📧

Applications close on 25/05/26.

Address

Preston

Website

http://www.fanfaresport.com/

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