10/08/2023
Stronger strategy implementation with digital twin business models. (Get the full article at the end of this post)
I've followed "Beyond Meat Inc" a bit (been making non-meat products as meat-like as possible since 2016). Their basic strategy looks like it should have been fine, but things haven't gone so well lately. And guess what? Many other big companies also face failures and short-comings with their strategies.
But why is that? Well, if the strategies themselves are OK, maybe the implementation isn't done right.
Consultants' advice, books on the issue, and business school courses miss the mark. We need strategies for functions and for significant initiatives you need to take, not just for the overall strategic plan. We need to know how to build and evolve the detailed timed action plans that actually make strategy happen. Things change fast, and we can react fast too, so we need those action plans to run on a fast time-clock - weekly or even daily - not the typical quarterly progress reviews.
The problem is, the methods we typically use to figure out action plans aren't fit-for-purpose. Most business model frameworks are just descriptive pictures. Financial models don't connect to the guts of the business. Balanced scorecards lack a rigorous foundation. All this leaves us having to get our timed action plans from subjective judgment and debate.
But there's a solution! ... a "digital twin" business model - a simulated version of the real business, showing everything from finances to customers, marketing, product development, customer service, and more. It is a living, quantified picture that actually looks like the business system itself, with all its causal dependencies and with time-charts showing how and why everything is changing as it is.
The best part is, it's not even complicated. Just follow a reliable process to track down cause-and-effect relationships, with simple software that self-validates as we go.
This digital twin actually IS the timed action plan, in as much detail as you want. It's a real-time control panel for your team. And it doesn't need more work for you and your staff, because it replaces KPIs, scorecards and other reporting with a single solution that is easier and faster to create and maintain.
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Download the full article at http://sdl.re/implementPDF.