Steve Hilliard Coaching

Steve Hilliard Coaching Steve is Author of "Do Something Different In Your Salon Today". this book will inspire you to relook at your salon and start with fresh eyes.

05/08/2026

I believe commission is dead.

Yes... I said it.

Not because paying commission is wrong.

Because the salon industry has changed.

Clients come less frequently.

Stylists are working harder.

Salon owners are filling every gap in the diary.

And yet...

Many teams still feel they aren't earning enough.

Seven years ago my own team challenged me.

"Steve... surely there's a better way to pay us?"

That question led me to create The Wage Calculator.

Instead of rewarding stylists for simply being busy...

We reward them for creating value.

Every service.
Every treatment.
Every retail sale.

All combined into one earning figure that creates an hourly earning rate.

The result?

Stylists take ownership of their column.
They stop chasing more clients.
They start increasing the value of every appointment.
Average bills increase.
Retail increases.
Treatments increase.
Hourly earnings increase.
The most powerful part?

They can see throughout the day exactly what they're earning.

They're no longer waiting until payday to know how they're doing.

They control their own income.

And here's something that surprises every salon owner...

I haven't been asked for a pay rise in seven years.

Not because my team don't want more money.

Because they know exactly how to earn it.

That's the difference between paying a wage...
..and creating ownership.

I've now introduced this into many coaching salons, and the results speak for themselves.

The question is...

Are you rewarding time... or are you rewarding value?

👇 Comment "CALCULATOR" if you'd like to see how The Wage Calculator works, and I'll show you why so many salon owners are changing the way they pay their teams.

02/08/2026

STOP trying to fill every gap in your stylists' diary.

I know that sounds crazy...

But hear me out.

So many salon owners believe "no white space = a successful salon."

I believe the opposite.

A stylist with no breathing room becomes a busy fool.

No time for meaningful consultations.
No time to recommend treatments.
No time to talk about homecare.
No time to build loyalty.
No time to grow their income.

They're busy...

But they're not necessarily profitable.

Here's a simple example.

Cut & Finish = £50 in 60 minutes.

That's 83p per minute.

Now imagine that same appointment includes:

Treatment £15
Retail £25

Same 60 minutes.

Now the appointment is worth £90.

That's £1.50 per minute.

The stylist hasn't worked any harder... they've simply worked smarter.

"But I only make 35–40% on retail."

Maybe.

But if that retail has been sitting on your shelf for a month, it's costing you far more than the margin because your cash is tied up in stock.

In my salons, we've changed how we reward the team by combining services, treatments and retail into one earning figure.

The results?

UK average retail: 3–5%

Our salons: 15%+

My own retail: 27% from just eight clients a week.

The biggest breakthrough wasn't getting busier.

It was changing how every appointment was valued.

Don't build a salon where your team are exhausted.

Build one where they're rewarded for creating more value, not just filling more hours.

💬 Does your commission structure reward hard work... or smart work?

The Wage Calculator is a game changer!

28/07/2026

Salon Owners... here’s a number you should know instantly.

What percentage of your clients each week are NEW?

Not your turnover.
Not your retail sales.
Not your rebooking rate.

Your NEW client percentage.

As the owner of two salons, I track this every week because it tells me exactly where my business is heading.

Before Covid, the rule of thumb was around 10% new clients every week just to stand still.

Seeing 100 clients?

You needed around 10 new clients just to replace the clients naturally leaving.

Today, things have changed.

Clients visit less often.
The market is more competitive.
Client loyalty has shifted.

In my experience, most salons now need 12–15% new clients every week just to maintain the same level of business.

That’s not growth... that’s simply standing still.

So here’s your challenge...

Open your salon software.

Work out your new client percentage from last week.

Were you above 12–15%?

Or have you just discovered why your business feels busy but isn’t actually growing?

Comment below with your percentage—or simply tell me whether you were surprised by the number.

The salons that grow aren’t the ones that guess... they’re the ones that know their numbers.
salonprofit

Sometimes words are just enough…I’ve had the pleasure of working with Steve Hilliard Coaching for the past eight years, ...
10/07/2026

Sometimes words are just enough…

I’ve had the pleasure of working with Steve Hilliard Coaching for the past eight years, and throughout that time Steve has been an incredible source of knowledge and support. He has helped me understand my numbers, gain clarity in my business, and achieve many of the goals I set for myself.

Steve has implemented so many positive changes within my salon, from transforming the culture and restructuring wages to strengthening our branding and much more. His guidance has had a lasting impact on both my business and my growth as a salon owner.

More than just a mentor, Steve has become a friend. It has been invaluable to have someone I could turn to for advice, ideas, and reassurance. He truly understands the challenges of running a hairdressing business because he owns two salons himself and has experienced many of the day-to-day issues that salon owners face.

Although my circumstances have changed and I’ll no longer be working with Steve in the same capacity, I will genuinely miss having his support. I’m sure we’ll stay in touch, and I’ll always be grateful for everything he has done for me and my business.


🎥🎬🎞️📸

What a fabulous team! Learning new things embracing change! Changing their consultations and thinking outside the box al...
28/03/2026

What a fabulous team! Learning new things embracing change! Changing their consultations and thinking outside the box all to deliver a high end service.

Does your team need a fresh approach?
Message for details.

Thank you to for an amazing session with some driven salon owners on ‘Pricing on Purpose!’ Showing salon owners how pri...
24/02/2026

Thank you to for an amazing session with some driven salon owners on ‘Pricing on Purpose!’ Showing salon owners how price correctly against the New Minimum Wage increase’s.

In Salon Session to look at the teams consultations and adding even more customer service.
22/02/2026

In Salon Session to look at the teams consultations and adding even more customer service.

Team motivation Day - looking at consultation in a different way, team bonuses and how to grow your clientele! Thinking ...
30/01/2026

Team motivation Day - looking at consultation in a different way, team bonuses and how to grow your clientele! Thinking outside the box to gain amazing results thank you 😊

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