21/05/2026
Most businesses treat WhatsApp like another broadcast channel. They send generic messages, automated replies, and wonder why their leads go cold.
On stage at AdCon 2026, I shared a different approach.
Most businesses treat WhatsApp like another broadcast channel. They send generic messages, automated replies, and wonder why their
It’s not about more automation.
It’s about smarter automation that supports human conversations, not replaces them.
Think about it: when someone raises their hand and says, "I'm interested," what's your next step? Is it a bland email or a genuine dialogue?
This 30-second snippet from my talk dives into how we turn WhatsApp into a high-trust, high-converting sales channel for expert-led businesses. It's about guiding the buyer, not just broadcasting at them.
Watch the full clip to see why your leads aren't cold – you just bored them into silence.
And if this resonates, drop a comment below or DM me. Let's talk about building conversations that convert.