19/10/2026
I didn’t pitch. I didn’t ask. And two people forwarded me the same request anyway.
The other day, someone posted in our local Facebook group asking for a bookkeeper. Two different people spotted it and sent it straight to me. One is someone I network with all the time. The other I’d networked with before, and she’s now a client.
That’s why I believe in networking. It isn’t really about who turns up on the day. Every connection you make has a circle of their own: clients, friends, neighbours, other business owners. When people know what you do and trust you to do it well, that circle starts to look out for you without you having to ask.
It takes time, and it’s built on genuine conversations rather than pitches. But it’s one of the most rewarding ways I know to grow a business.
If you’d like to start building your own local network, I run Harpenden Connect and Welwyn Connect, two friendly, informal meet-ups for local business owners. Message me for details.