01/09/2026
Video 12 of the TurnerCore Foundational Series is live today.
For most founders, the word KPI arrives in an investor context. A pitch deck, a board report, a bank covenant. Those are KPIs, but a very specific type, external-facing, lagging, and mostly financial.
The KPIs this video is about are different. Not for investors. For you.
A KPI, defined properly, is a specific, measurable signal that indicates whether a process, system, or business function is performing as intended, before problems reach the financial statements or the client.
Video 12 covers the lagging vs leading distinction most founders have never been taught, the three-question test for whether a metric is actually a KPI, and why five to nine well-chosen ones beat twenty.
Watch here: https://youtu.be/VUeGZ3jV1vA - What is a KPI?