25/10/2026
There's a question I get asked a lot whenever AI comes up
"Is it going to replace people's jobs?"
The honest answer is... it's not that simple.
A study looking at more than 21,000 companies found something quite interesting…
The organisations making the biggest investments in AI didn't shrink their workforce.
Over the following couple of years, they hired more people
That might sound surprising when so many headlines focus on job cuts
But it makes sense when you think about how businesses work.
Buying AI software doesn't magically transform a company overnight 🪄
People still need to work out where it fits, redesign processes, train colleagues, support customers and find better ways of working.
AI can help people get more done, but it doesn't remove the need for people altogether.
In many cases, it changes the type of work they're doing.
Of course, some jobs will evolve.
Some repetitive tasks will become automated
But that's been happening with technology for decades.
To get ahead, instead of asking, "Which jobs can AI replace?"
Ask, "Which jobs can AI make better?"
If you want to see the biggest benefits, take the time to integrate it properly, experiment with it and help your team learn how to use it well.
Technology creates opportunities when people know how to use it.
💭 Has AI changed the way your team works yet, or are you still working out where it fits?