Twenty-Two

Directions Website

We work with SMEs, large businesses, global conglomerates and charities to deliver specialist business support services.

22/10/2026

We loved attending the new Pop Connect networking event in Rickmansworth ✨💼

It’s always refreshing to meet other businesses, hear new stories, and discover sectors we can be supporting through Twenty‑Two.

We're really looking forward to exploring more connections in the future! 🚀

20/10/2026

Our team enjoyed another brilliant afternoon spent with Hertfordshire’s diverse SME community looking into modern day work experience. 💼🌱

With the the Careers and Enterprise Company we explored how work experience is evolving to meet the needs of young people stepping into an ever‑changing world of work digging into the:

💡 National Equalex framework
💡 Gatsby Benchmarks Scheme
💡 Future Ready Fund supporting those currently NEET across our education settings

At Twenty-Two we're glad to be a part of the conversation tackling early stage access to work that can build confidence and skills for young people.

If you’re a business or council team interested in:

✅ Offering work experience or job shadowing
✅ Supporting mock interviews
✅ Providing apprenticeships, internships or early‑career schemes
✅ Becoming an Enterprise Advisor to help guide a local school’s careers strategy
✅ Championing inclusive workplaces, especially for young people with disabilities

…we would love to connect!🌟

16/10/2026

This week Rachel had a chance to attend the West Herts Hospitals Charity 's first networking event held at the Watford Colosseum!🎉

Brilliant conversations, bold energy - and great insight taken from a talk from Lawrence Rosenberg on PR, AI and how to get noticed in 2026.

Did you know that only 5% of people read to the bottom of an article?! 🤯

That's a lot of punchy headlines we all need to be writing...

15/10/2026

🌟 We’re Finalists! 🌟

We’re delighted to share that Twenty‑Two has been named finalists in the 2026 biz4Biz Hertfordshire Awards in two categories:

💙 Best Family Business
🏆 Business Services of the Year

Being recognised for both our family‑run roots and the quality of our services means so much to us - and it’s all thanks to the incredible community around us.

Thank you to everyone who voted, supported and championed us...stay tuned! 👀

10/10/2026

✨ Beauty Bulb Live London ✨

Alongside discovering emerging trends and retail insights, one of the highlights of Beauty Bulb Live was meeting new brands entering the UK market.

It’s always inspiring for our team to hear the “why” behind their products and the ambition driving their next stage of growth. 🚀

We also loved reconnecting with home‑grown British brands we all know and love! The ones who’ve spent years refining their craft and building hero products that have become household staples.

A day full of discovery, heritage and future thinking - exactly why we value being part of this industry. 💙

07/10/2026

✨ Driving Growth in TikTok Shop - Insights from CEW at TikTok Shop UK HQ ✨

Yesterday our team joined CEW’s Driving Growth in TikTok Shop Through Affiliates and Lives event, hosted at TikTok Shop’s head office - and wow, the pace, scale and opportunity in this space is something every brand should be paying attention to.

We were there to deepen our understanding of the online marketplace our clients are navigating daily, and the numbers speak for themselves:

📊 40bn annualised beauty impressions
🌎 #2 biggest beauty market in the UK
📦 30M+ products sold per year
🔥 70% of sales driven by one hero product
🎥 Creators posting an average of 2.5 pieces of content per sample
📈 L0 to L6 creator tiers enabling structured growth
🚀 A platform launched only 5 years ago in the UK - and it's moving fast!

What stood out most was how human the strategy really is:

🔺 Organic content built around discovery, conversion and empowerment
🔺 Storytelling from day one
🔺 Reaching customers through multiple touchpoints
🔺 Gamifying creator communities to fuel momentum
🔺 Feeding the algorithm in different, intentional ways

And the big one: 85% of customers don’t return if your fulfilment partner lets you down...

“We show up really well in real life situations but we live in a digital world.” - Global Marketing Director, Grown Alchemist

For us at Twenty‑Two, staying close to these shifts is essential.

Our clients are building brands in a landscape where creators, community and commerce collide - and understanding how TikTok Shop works behind the scenes helps us support them with their growing team needs with clarity and confidence.

If you’re looking to expand your team supporting your online retail growth we would love to chat. 💬✨

03/10/2026

✨ We’re heading to Beauty Bulb Live next week! ✨

Our team Twenty‑Two is excited to be attending Beauty Bulb Live on 7th October 2026 - a curated global beauty trade show connecting innovative brands with senior retail buyers and distributors.

With so many emerging trends, new product stories and retail insights on the agenda, we’re looking forward to a day of learning, discovery and meaningful conversations with people shaping the future of beauty.

If you’re attending, let us know - we’d love to connect while we’re there!

01/10/2026

What an incredible Pickleball night 🏆

We welcomed 30+ attendees, enjoyed a brilliant mix of fun and networking, and raised an amazing £1,615 to support local services at YMCA Chiltern Group! 🙌🏻

Huge thanks to Higginsongrey and Tennisnuts.com for sponsoring and donating a fantastic super‑raffle prize and to all those involved in....well pickling!

We can’t wait to run it again soon...stay tuned! 👀

29/09/2026

Last week our team headed to London Packaging Week 📦✨

This was a brilliant chance to see the ‘before’ behind the after we all recognise on shelves.

With our clients spanning everything from the oil and gas industry to beauty and skincare, innovation and sustainability sit at the heart of what we do. And this event brought that to life.

From household names we love to the hard‑working creators behind the scenes who make ideas tangible, it was inspiring to explore how packaging is evolving:

🧩 Smarter materials
💡 Innovative designs
🌱 Greener processes

A reminder that what we see on the outside starts with incredible people on the inside.

24/09/2026

✨ Hertsmere Borough Council Think Tank 2 - What a morning! ✨

Last week we welcomed 22 (of course) fantastic business owners and leaders to our second council-run business Think Tank - and the conversations were nothing short of powerful...

After launching the first session in May, it was brilliant to see people return, reconnect and dive even deeper into the realities of running and growing a business in 2026.

💬 Key themes that surfaced:

💡 What’s working right now (or not!)
💡 Where people feel stuck
💡 How leaders navigate challenge, change and relationships
💡 Building networks that reduce isolation and strengthen resilience

These workshops aren’t presentations - they’re structured, facilitated spaces designed for real dialogue, collective insight and practical action. These events prove just how valuable community‑driven business engagement can be.

📞⚠️ Councils, LEPs and BIDs - get in touch to explore hosting a Think Tank in your area.

P.S. Stay tuned for future Think Tanks in the pipeline...

Address

Hatfield Road
Saint Albans
AL4 0JA

Website

https://twentytwobusiness.com/

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