06/01/2026
Hello 👋 It feels like a good moment for a quick re-introduction after the Christmas break.
I’m Sarah, founder of Social Jooce. I’ve been running the business for almost 8 years now, supporting businesses, marketers and teams with social media strategy, training and paid ads across LinkedIn and Meta.
I spend most of my time helping people be more strategic with social media. Getting clear on what to post, why they’re posting it and how to use it in a way that actually supports their business (without it taking over their lives). I see a lot of brilliant content out there, but without strategy behind it, it’s much harder for that content to do its job.
If you’re new here, a few things about me that you don’t know:
👉 I was born in Belgium and speak fluent French
👉 I’ve lived in 5 countries, travelled to 30+ and did a solo world trip in my 20s
👉 Before moving into social media, I spent 14+ years in financial services and FinTech in corporate and startup environments
👉 I completed a full-time MBA with a 16-month-old at home and started Social Jooce while pregnant with baby number two (questionable decisions, but worth it)
👉 Outside of work, I love weight training - deadlifts are my favourite and I’m really hoping I can get back to the gym soon!
If you’ve been following for a while, thank you. And if you’re new, welcome!
If social media is on your business agenda this year and you want a clearer, more strategic approach, I share practical tips and insights here.
Your turn. What do you do and what’s your focus on Instagram this year?