28/04/2026
💔 We need your help — and we want to be honest with you
Yesterday, our family business was the victim of a serious cyberattack.
Alice, who many of you know, had her email hacked overnight by criminals based in Vietnam. Within minutes, her personal Facebook, her personal Instagram, her home baking business Willaston Whisk Facebook and Instagram pages, and our very own Karen Davies Sugarcraft Instagram were all taken down.
Years of memories. Years of work. Gone in three minutes.
Alice has spent years building our Instagram page. And on Saturday she was literally at her local village market selling cakes, talking to new customers, full of excitement about what’s coming next — new moulds, new classes, new things for all of you. And then Sunday morning she woke up to this.
We are fighting hard to get everything back, and we will not give up. But in the meantime, if you have ever loved our moulds, bought from us, taken a class, or simply followed along and enjoyed what we do — now is the time we really need you.
🛒 Our shop is still fully open at www.karendaviessugarcraft.co.uk — every order right now means the world to us and helps keep this family business standing while we recover.
📩 You can reach Alice directly at [email protected]
🔁 And if you could share this post — it would honestly mean everything. The cake decorating community has always been the most supportive, generous community we know. We’re counting on that today more than ever.
Karen, Alice
