04/09/2026
In a world where we're constantly scrolling, swiping and skipping ads, getting someone's attention is becoming harder.
But here's a stat worth paying attention to:
Direct Mail generates an average of 4.5 interactions per item.
And people spend around 141 seconds with each piece.
For Business Mail, those figures are even stronger, 4.8 interactions and 182 seconds of attention per item.
That's a pretty powerful reminder that print isn't just about putting something through a letterbox. Done well, it can create multiple opportunities to engage, communicate and connect with your audience.
And importantly, print doesn't have to compete with digital. It can work alongside it, giving your audience something tangible that can lead them back to your website, campaign or online channels.
Print still has a place in modern marketing. The data says so.
*The figures come from JICMAIL, the Joint Industry Currency for Mail, an independent, not-for-profit organisation providing audience measurement data for the UK mail and advertising industries. JICMAIL's research tracks how people actually interact with mail, using a nationally representative panel of around 1,100 UK households.
