ColliTech Web design, Marketing, AI Automation

19/09/2024

Do you feel like you're doing everything you can to grow your business and attract more customers? AI might be the solution your business needs.

In this article, You'll learn how you could introduce AI to aid you in growing your business, attracting customers, and saving precious time.

To gain an advantage, you need to leverage AI in your business. This article will show you exactly how to use AI to grow your business.

04/09/2024

Website Wednesday 📅

Today we'll be covering how to track & analyse your website metrics. This is essential for understanding user behaviour and improving site performance.

Tracking and Analysing Website Metrics:

Use Google Analytics to Track Key Metrics:
Google Analytics is a powerful tool that provides valuable insights into how users interact with your site. Focus on key metrics like traffic sources, user behaviour, and conversion rates:

Traffic Sources: Identify where your visitors are coming from—whether it's organic search, social media, or direct visits. This helps you understand which channels are most effective.

User Behaviour: Analyse how visitors navigate your site, including which pages they visit and how long they stay. This data can help you optimise your content and layout for better engagement.

Conversion Rates: Track the percentage of visitors who complete key actions like purchases or sign-ups. Monitoring conversions allows you to assess the effectiveness of your CTAs and overall user experience.

Set Up Goals for Important Actions:
In Google Analytics, setting up goals allows you to track specific actions that align with your business objectives.

Define Clear Goals: Identify key actions, such as newsletter sign-ups or product purchases, that you want to monitor. Setting up these goals helps you measure success and identify areas for improvement.

Monitor Progress: Regularly check goal completions to gauge the effectiveness of your site in driving these actions.

Regularly Review and Adjust Your Strategy:
Spot Trends: Regularly review your metrics to identify trends and patterns. For example, if you notice a high bounce rate on a particular page, it may indicate a need for content or design improvements.

Optimise Based on Insights: Use the data to refine your website's content, improve navigation, and focus on channels that bring in high-converting traffic.

Drop us a message if you'd like help on this.

21/08/2024

Website Wednesday! 📅

Today we’ll be discussing website performance improvement and what tools you can use to review these metrics.

Website Performance:
Optimise Images by Compressing Them Without Losing Quality:
Images are often the largest files on a website, which can significantly impact loading times. To speed up your site, it's crucial to optimise your images by compressing them without sacrificing quality. This can be done by reducing the file size while maintaining the visual integrity of the images. Compressed images load faster, improve user experience, and contribute to better SEO rankings.
Minimise HTTP Requests by Combining Files Like CSS and JavaScript:
Each time a browser loads a webpage, it makes multiple HTTP requests to fetch all the files needed to display the page, including HTML, CSS, JavaScript, and images. The more requests, the longer it takes for the page to load. By combining multiple CSS and JavaScript files into single files, you can significantly reduce the number of HTTP requests, leading to faster load times.

Measuring Website Speed with Tools
To assess the impact of these optimisations, you should regularly measure your website's speed using various tools. Here are some popular options:
Google PageSpeed Insights:
This tool analyses your website's performance on both desktop and mobile devices. It provides a score out of 100 and offers detailed suggestions on how to improve your site’s speed, such as optimising images or reducing server response time.
GTmetrix:
GTmetrix provides a comprehensive report on your website’s speed and performance, including page load time, total page size, and the number of requests. It also offers actionable recommendations to help you optimise your site.

That ends this weeks website wednesday, if you need help with any of these feel free to send us a message!

14/08/2024

Website Wednesday! 📅

Today we’ll be discussing typical Wordpress website maintenance that isn’t on the hosting side, so think of this more as keeping your website clean and updated whether its weekly or monthly, depending on your free time.

So what should you do?

Check for broken / outdated links:
With the web being constantly updated, it’s possible the links on your site could be broken, with our clients, it tends to be social links on the website, these links can break when the client updates their instagram username, or a page URL is updated on the website. A broken link could stop potential customers from contacting you. To fix these links, you’d need to go onto your website, and find where that link could be used, then just update it. It’s a simple fix and we recommend making these changes as soon as you’ve changed something that could break a website link. If you’re struggling with this, let us know.

Checking your comments / product reviews:
If you make posts or have products on your website, you’ll occasionally get comments and reviews on your website. By default, Wordpress has a content moderation feature which waits for your approval before automatically publishing these comments just in case they’re spam. If they’re spam, you can reject & delete, but if they’re positive comments or reviews, you should approve them to improve your digital presence.

If you need help with any of these issues whether big or small, drop us a message!

07/08/2024

Welcome to our first post of Website Wednesdays!

We will now be posting a website related tip / point (we’ll try to keep the posts short!) every single Wednesday. These may be things you should check up on your site, or things you should change to improve your digital presence.

For our first few posts, we’ll start with the basics because we notice a lot of business owners forget the basics due to other priorities. Further down the line each week will be more advanced, until you’re all experts!

REVIEW YOUR WEBSITE SECURITY!

Security should be your utmost priority on any website, it stops malicious attacks and could prevent you from having problems down the line, such as major website downtime. So what checks should be done?

Ensure your SSL certificate is updated and registered to your domain - you do this by going to your hosting provider and purchasing / requesting a new one. You’ll know if a site has SSL by seeing the [https] at the beginning of the URL, also, you’ll be able to see a small padlock icon (depending on your browser)

Ensure you’ve done a backup of your website - Backups are necessary in any rollback procedure, if your website goes down due to a hack or a technical issue, you can always rely on that previous backup to get your site back online. If you do your own hosting, you would need to go to your hosting provider and back up the website yourself, alternatively, if your website is built on wordpress, you can install backup plugins. We do monthly backups on behalf of our clients that use us for website hosting & maintenance.

This is mostly for Wordpress users, but make sure your plugins are updated! this is one of the easiest tasks to keep on top of which will vastly improve your website security. Outdated plugins may contain vulnerabilities which hackers can use to gain access to your website, the plugin developer makes these updates to fix these vulnerabilities. You’re also able to make plugin updates automatically, however be careful as some new versions of plugins may not be compatible with your version of wordpress, so we recommend doing routinely manual updates.

If you require help or more information with any of these, please drop us a message.

01/08/2024

🚨Our Latest Project: VIVBUILD🚨

We were approached by a client based in London that offers painting & decorating contracting services. Upon exploring needs with the client, We understood we needed to create a website, logos, Other media and Business profiles

So What Did We Do?
✅ Found a relevant domain (www.vivbuild.co.uk)
✅ Created a high performing website following the clients initial ideas & colour theme
✅ Designed & created custom media such as logos and media which would be used on social profiles
✅ Set up a GMB profile & removed the outdated, previous one
✅ Set up a new page and uploaded relevant media
✅ Provided help with onboarding & sent our knowledge guides

We had a few issues with Google due to the old business profile, however we resolved this with Google on behalf of the client, ensuring the client was updated every step of the way.

If you're in and around the London area and need decorating services, don't hesitate to contact Vivbuild - Painting & Decorating.

And if you'd like to visit this site, go to www.vivbuild.co.uk.

If you'd like to get a clean website set up just like this one, then contact us and we'll arrange your kick off call.

01/08/2024

We're approached by a lot of clients that know about Wordpress and Shopify, but don't actually know which one suits them best, so we decided to write an article to provide some more understanding of both platforms.

If you need a website built with Shopify or Wordpress, message us and we can start working together on your new website!

Choosing the right platform for your website can be a daunting task, especially with the multitude of options available. This article will compare the advantages and disadvantages of WordPress vs Shopify

02/07/2024

🚨CLIENT TESTIMONIAL🚨
We was first approached by Josh to build a Shopify based dropshipping store, after delivering this project, We then ensured this website was maintained through timely security updates, backups and new product additions.

What we achieved for Josh & his team:
✅Online sales revenue has increased by 60%
✅Increased traffic to brand's social media accounts via website
✅Higher % of reviews per sale

If you need assistance with your online presence let us know. Anything you can think of related to the digital side of your business, from content management to digital marketing. We're here to help.
Start your next digital project here:
https://collitech.co.uk/start-your-project/

29/05/2024

Get an amazing 4 page website for just £250! 💯
We're confident in our product, so if you're not happy with it we'll give you 100% of your money back!
✅ 4 Day delivery (or less!)
✅ Finally get your business online & Start building a brand
✅ Completely hands-off project - We do all the work!
This is a limited offer so be quick to claim while you can 🤝
Learn more & Book your kick off call on our website.
https://collitech.co.uk/250-website-offer/

29/05/2024

🚨CLIENT TESTIMONIAL🚨

We was first approached by Gordon to build a website with E-commerce functionality, after delivering this project, We then ensured this website was maintained through timely security updates, backups and new product additions.

If you need assistance with your online presence let us know. Anything you can think of related to the digital side of your business, from content management to digital marketing. We're here to help.

Start your next digital project here:
https://collitech.co.uk/start-your-project/