In The Kitchen

In The Kitchen Hi, we're In The Kitchen. We’re here to help small businesses and kitchen table entrepreneurs, wit

Struggling to grow on Instagram? Follow these 5 tips!
07/09/2021

Struggling to grow on Instagram? Follow these 5 tips!

How do you stay on top of creating your content? Here’s our 3 favourite tips…⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀1️⃣ Plan! Having a solid ...
05/07/2021

How do you stay on top of creating your content? Here’s our 3 favourite tips…⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ Plan! Having a solid content strategy and plan means you don’t waste time wondering what to post. Instead, you will know what to say, how to say it and create content that has purpose and is effective.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ Batch! Setting aside a chunk of time to work on content creation each month or week means you always have content to schedule.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3️⃣ Repurpose! Turn that video into a series of Reels. Transcribe your podcasts and share as blog posts. Take your best performing Instagram posts and share them in a new format.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Do you have a process when it comes to your content? Let us know your tips! 👇🏼

A sneaky behind the scenes peek of a client project we’re working on 🤩 We’ve been having lots of fun creating content fo...
09/05/2021

A sneaky behind the scenes peek of a client project we’re working on 🤩 We’ve been having lots of fun creating content for clients lately and can’t wait to share more soon.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Content is at the heart of what we do at In The Kitchen. Authentic, purposeful content builds community and that’s the key to creating a sustainable business for the long-term.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Curious about how our content + community approach can help you grow? Send us a DM and let’s chat!

One of the lost common reasons for low engagement on social media is not asking for it! Maybe you want your followers to...
13/04/2021

One of the lost common reasons for low engagement on social media is not asking for it!

Maybe you want your followers to sign up for a free trial, download a PDF template, head over to your landing page, or pick up the phone and call. Whatever it is, you need a call to action.

These are some of our favourite ways to encourage your audience to engage with your content.

Don’t forget to save this post to refer to in the future! 😉

Wanting to start or improve your email strategy, but unsure where to start? Our handy flowchart will help you to figure ...
02/04/2021

Wanting to start or improve your email strategy, but unsure where to start? Our handy flowchart will help you to figure out where best to focus your efforts!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We think email is one of the best tools for growing your e-commerce or online business. But it goes so much deeper than simply sending a newsletter - when done properly with segmentation, nurturing, and a solid content plan, email is a powerful part of your digital toolkit for increasing revenue and customer loyalty. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you'd like some help with your email marketing, we've got some spots available for our email strategy sessions. We’ll help you figure out an email strategy that is human and helpful, builds trust with your audience, converts and grows your revenue. Link in bio!

Score your brand out of 10 against each of these criteria.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Distinctive - How unique is it? (10 = there ...
26/03/2021

Score your brand out of 10 against each of these criteria.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Distinctive - How unique is it? (10 = there is literally nothing else like this. 1 = There are loads of brands that do it this way)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Relevant - How well do you meet needs or solve problems for you target audience (10 = I’m like a 5l bottle of water after 3 dry days in the desert. 1 = I’m expensive mineral water in a house with a tap)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Memorable - You stay in people’s minds log after they encounter you - (10 = People remember me years later. 1 = who?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Authentic - You are trusted by your customers (10 = Complete trust that you stand up for your purpose and values, no matter what. 1 = They’ll say or do anything to get my business)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What did you score? If you’re lower than 8 on any of these criteria then maybe your brand needs some TLC.

There is not much either of us miss about working for other people. We both loved our careers and were lucky to work wit...
26/03/2021

There is not much either of us miss about working for other people. We both loved our careers and were lucky to work with some amazing, creative people. But waking up as an entrepreneur gets us leaping out of bed with waaaay more of a spring in our step than corporate life ever did.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's 5 things we love about entrepreneurialism. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1- Problem solving satisfaction - If there is a problem or a challenge we're the ones that need to solve it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2- No departments - Finance used to be the finance department's problem. NPD happened over there. Those people got shirty if creativity happened in the wrong place. We need to understand every single aspect of our business, even if we do rely on experts to help us in specialist areas⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3- Constant learning - every day brings something new. We never stop learning. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4- Purpose driven growth - Our bottom line is vital to our livelihoods and our motivation. But being able to place equal value on our business purpose and goals doubles that motivation!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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5- Ideas into action - Ideas that will benefit our business, grow our revenues or help achieve our purpose can be acted upon with agility and speed. We⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We could probably think of 100 more. But what about you? What's on your list of things you love about being an entrepreneur?

There's over 4000 apps available on shopify. Here's a few we really like:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀PageFly - One of the weakness...
19/03/2021

There's over 4000 apps available on shopify. Here's a few we really like:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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PageFly - One of the weaknesses of shopify is it can be trickier than it needs to be to build new pages. Not with PageFly. Quickly and easily build effective, converting, sales driving landing pages that integrate with the design of your site. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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ReCharge - Our favourite subscriptions app. Great UX. Good analytics. Easy setup. Revenue boosting. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Bold - Up-sell. Cross-sell.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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GoAffPro - We've tried a few affiliate apps but this is our favourite and we've barely scraped the surface of its capabilities. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Klaviyo - Maybe not exactly an app but for us a vital part of nearly any e-commerce sales funnel ecosystem.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We're always on the lookout for new tools to try. Have you got any favourites?

Choosing the right campaign objective in Facebook can make a big difference to the performance of your ads. Before setti...
17/03/2021

Choosing the right campaign objective in Facebook can make a big difference to the performance of your ads. Before setting up your ads think about your business goals and what you want to achieve. We recommend having a range of ad types running to grow your reach, increase brand awareness, increase conversions and retarget your existing audience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Brand awareness // Use this objective when you want to introduce your brand to a wider audience or increase awareness of your products and services.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Reach // To serve your ads to as much of your target audience as possible, use the Reach objective. This goal is designed to reach the maximum number of potential customers that your ad budget allows.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Traffic // Use when your goal is to send your target audience to a destination outside of Facebook. You can link to a blog post, a podcast episode, a landing page, or an app.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Engagement // Use when you want more people to interact with your ad with page likes and post engagements. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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App installs // Use this objective if you have an app and want to send customers to the App Store or the Google Play store.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Lead generation // Use Lead Generation when you want to collect customer data such as email addresses directly in facebook.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Messages // Go with the Messages objective when you want to start conversations with your target audience via Facebook Messenger, Instagram Direct, or WhatsApp Business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Conversions // Use when you want your target audience to click through to your website and complete an action such as opting into a list or making a purchase.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Catalog // Use when you want to promote products from your catalog.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Store traffic // Use when you have multiple business locations and want to target potential customers nearby.

We love books 📚 We’re often found chatting about what we’re reading, and sharing recommendations with each other and the...
12/03/2021

We love books 📚 We’re often found chatting about what we’re reading, and sharing recommendations with each other and the people we work with.

We also love bookshops. Especially, the independent ones that are anchors for our high streets. And of course we love e-commerce, which is why we’re excited to share the InTheKitchen online bookshop.

We’ve brought together a collection of some of our favourite books across small business, brand and marketing, feminist entrepreneurship, creativity and lots more.

And thanks to Bookshop.org every purchase through the InTheKitchen bookshop supports local, independent booksellers.

Link in bio!

We work a bit differently at In The Kitchen.We know firsthand that being a solo entrepreneur or running a small business...
07/03/2021

We work a bit differently at In The Kitchen.

We know firsthand that being a solo entrepreneur or running a small business is hard. Juggling the demands and getting it all to work is like making a really complicated recipe work out. Getting the mix of elements right to scale your business online can seem like an impossible balance requiring time, money and a heap of frustration along the way.

And a lot of the “advice” out there around how to grow a successful business, often feels out of alignment when you’re a purposeful business owner who cares as much about impact as profit.

We believe that digital platforms are powerful tools to help small brands build a direct relationship with their customers.

Call it D2C. Call it e-commerce. We call it community building.

We also believe that every business is unique and every business owner has different needs, which is why we take a holistic approach to your growth and work with you to find a level of partnership that’s the right fit.

Sometimes that’s empowering you through coaching or one of our strategy sessions.

Or it’s handing your digital growth over to us, so you can focus on what you do best.

Most often it’s somewhere in between - a hybrid approach.

We love nothing more than chatting to passionate and purposeful business owners, so feel free to get in touch if you want help to grow online //

Since the very beginnings of email as a channel, there has been a strong focus on using click-through rate (CTR) to meas...
05/03/2021

Since the very beginnings of email as a channel, there has been a strong focus on using click-through rate (CTR) to measure campaign performance. But this approach isn't always an effective indicator on how well your email marketing strategy is working.
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The problem is that a low open rate (the number of people who actually open your email) can dilute your click-through rate, even if a large percentage of the recipients who opened your email clicked through to your website. So what can we measure instead?
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Click-to-open-rate (CTOR).
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Click-to-open rate measures the percentage of unique recipients who clicked on a link AFTER opening your email. This gives an indication of how strong the performance of your email content is and how successful your calls to action are.
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It goes without saying, that if you generally have a low open rate you might want to reassess your subject line strategy, but measuring your CTOR helps you explore what content your email audience is engaging with.

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