Hop Forward

Hop Forward Hop Forward is creative agency offering marketing and branding services for brewers, brands and busi

Setting up and running a successful craft brewery is difficult work. It's one thing to brew great beer at home whilst dreaming of commercial success; it's another to navigate the torrential waters of operating a functioning beer business. Hop Forward is a podcast, website and service aimed at getting you ahead in the beer and brewing industry. Our forthcoming podcast will interview a variety of gu

ests from across the sector, helping you set up your own brewery, micropub or other beer related business.

In 1998 in my Record of Achievement (don’t forget kids of the 90’s: ‘You won’t get employed without it!’ 😆) I wrote that...
19/03/2026

In 1998 in my Record of Achievement (don’t forget kids of the 90’s: ‘You won’t get employed without it!’ 😆) I wrote that, apart from being a rock ‘n’ roll star, ‘perhaps I’d like to build websites someday’.

Well, I’m sure my past self would be supremely chuffed for winning Society of Independent Brewers Business Award with Hackney Church Brew Co. for the UK’s Best Independent Brewery Webshop 🤘🏆

That website was an absolute labour of love, hard work, head scratching and - as my dad Paul Law always says - ‘if a job’s worth doing, it worth doing properly!’.

I am now officially an award winning website designer… amongst many (probably too many 🤦🏻‍♂️😂) other things.

https://www.hackneychurchbrew.co

I’ve been working with  for the last few years (lovely bunch of folk ☺️) with their design work. Recently, we’ve started...
20/02/2026

I’ve been working with for the last few years (lovely bunch of folk ☺️) with their design work. Recently, we’ve started mixing things up a bit on their non-core-range beers.

Here’s a few early examples but keep a close eye out for the new ones, like the rebranded Pansori, as (IMHO) they look boss! 👀🙌

Episode 200 of the Hop Forward Podcast is now out on all good streaming platforms 🤩🎙️EPISODE 200: Return of the Fat Jedi...
09/01/2026

Episode 200 of the Hop Forward Podcast is now out on all good streaming platforms 🤩🎙️

EPISODE 200: Return of the Fat Jedi
[with Damian Doherty from Emperor's Brewery]
📻 TUNE IN: https://hopforward.beer/episodes/emperors-brewery-return-of-the-fat-jedi

And along with it some news 😔

After 7 years of conversations with craft brewers and visits to some incredible breweries, I’ve decided it’s finally time to call time at the bar on the Hop Forward Podcast.

When I set out to do the show, I wasn’t sure if anyone would even listen. And, if they did, I thought they’d call me out as a fraud: ‘What do you know about making beer and running a brewery…?!’

In my quest to help both myself and others get ahead in the brewing and beer business, I’ve had some AMAZING opportunities to speak to and learn from some of the industry’s best talent. More-so, I’ve met a lot of people on the journey who I now consider friends for life 🙏

It’s a decision I’ve laboured over for a long time… should I, shouldn’t I? But in many ways, I’ve achieved what I set out to do: I’ve helped people on their brewing business journey whilst traversing mine. My kids are growing up (fast), I’ve finally got a better brew space of my own (with a decent floor!) and I’m involved with some great breweries and projects.

My wife says, ‘Never say never!’ so, who knows, maybe the show will be back in some way, shape or form? 🤷🏻‍♂️ But for now, it’s time, Frodo Baggins, to go into the Undying Lands and do some other things.

Like a good pub crawl, all good things come to an end. BUT, not without a big boozy Imperial Stout sized episode to round off the proceedings before staggering home into the sunset.

For this final episode (until Disney reboot the show), I’m joined by the Emperor himself, Damian Doherty from Emperor’s Brewery in The Fat Jedi (aka Damian's truly intergalactic beer cellar!) to chat all things Imperial Stouts, Porters and Barley Wines.

We reminisce about the rise of craft beer, what has changed over the past 10-15 years, how to brew a truly great high-gravity beer, and Damian is put through his paces to see whether he truly is a Jedi or is as mediocre as an Untappd score (“0.5/5 - Don’t like Barley Wines!”).

Finally, all there is left to say is a BIG THANKS to those who have tuned into the show, said encouraging things or put their money where their mouth is and supported the podcast financially. There’s a list of suppliers too big to name but Crisp Malt and Charles Faram & Co Ltd have been staples for years, still lending their support after all this time.

And, if I don’t see you:
Good afternoon.
Good evening.
And good night.

NEW EPISODE ✨ SERIES 6 · EPISODE 199CAN YOU REUSE DRY HOPS? with Garage Project's Pete Gillespie🎧 https://hopforward.bee...
03/01/2026

NEW EPISODE ✨ SERIES 6 · EPISODE 199
CAN YOU REUSE DRY HOPS? with Garage Project's Pete Gillespie
🎧 https://hopforward.beer/episodes/garage-project-sludgefest/

On the Hop Forward Podcast this week, we head to Wellington, New Zealand, by the magic of the internet to sit down digitally with Pete Gillespie, co-founder of Garage Project, for a deep dive into one of the most unusual hop-forward beers you’re likely to come across: Sludgefest — a Radical Recycled Hop IPA brewed using reused dry-hop slurry.

We discuss this unusual beer, how it tastes and the approach Garage Project takes towards creativity and experimentation on their beers, while keeping a consistent core range available to the average supermarket drinker.

We also talk about their pickle beer (yes, you read that right!), their wild fermentation programme and how craft beer is considered ‘nostalgic’ to Gen Z - the beers their mums and dads kept in the fridge.

Nick is also joined this week by Will Rogers from Charles Faram, discussing the 2025’s hop harvest, what to expect from this year’s crop and how fresh isn’t always ‘best’.

THIS WEEK'S EPISODE IS PROUDLY BROUGHT TO YOU BY:
Charles Faram & Co Ltd
Supplying hops for over 150 years, Charles Faram offers a vast range of nitrogen-flushed hop varieties from the UK, Europe, New Zealand, and the USA.

Crisp Malt
Since 1870, Crisp has blended tradition with innovation, producing malts like Chevallier Heritage and Clear Choice Malt.

NEW HOP FORWARD PODCAST EPISODE ✨Season 6 · Episode 198📻 TUNE IN https://bit.ly/3XSxYtRRecently, I visited Welbeck Abbey...
15/12/2025

NEW HOP FORWARD PODCAST EPISODE ✨
Season 6 · Episode 198
📻 TUNE IN https://bit.ly/3XSxYtR

Recently, I visited Welbeck Abbey Brewery and had a good old chat with Claire Monk about all things cask ale, building a brand and marketing around a tourist attraction, as well as how people leaving hospitality is effecting the pub industry as a whole and finding new employees.

I also chat with David Griggs from Crisp Malt about malt consistency.

📻 TUNE IN (at this rather snappy and memorable website address)
https://www.podomatic.com/podcasts/hopforward/episodes/2025-11-11T03_49_35-08_00

Thanks to Crisp Malt and Charles Faram & Co Ltd for their ongoing support of the show. Only two more episodes until the big 200 and a big announcement...! 🤫

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21-23 North Church Street
Sheffield
S12DH

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