Maloney Green Associates Limited

30/09/2025

I decided to update my LinkedIn banner and picture.

https://www.linkedin.com/in/seanmaloney0801/

Thanks to Emma Maloney Green, Greens In Benidorm, Gaurav Awasthi and Maria Subi Rajan it looks a lot better.

They kindly let me know, in the nicest way, that the old one was boring. 😁

You were right.

Thank you for being honest 🤝

Many sales people and leaders are not making quota. Most of the sales techniques… · Experience: ThinkTribal · Education: University of Leeds · Location: Sheffield · 500+ connections on LinkedIn. View Sean Maloney’s profile on LinkedIn, a professional community of 1 billion members.

29/09/2025

A huge thank you to our clients for helping us support Grassroots Football. (Soccer for my American Friends !!!) ⚽️

It’s because of you that Maloney Green Associates can give back to the community and help support grassroots football for young people.

Here’s the High Green Villa Under 14s proudly wearing their new sponsored training gear.

There are some big lads here for such a young team — and right there on the bottom row, beaming with pride, is grandson Harry — our future CEO!

14/06/2025

So honoured to be numbered in this great collection of Top Coaches in Sheffield.

Sheffield, with its industrial history and resilient people, is a place where transformation and personal growth are part of everyday life. In this article, we present the Top coaches in Sheffield in 2025, professionals who help achieve goals and unlock talents in this unique community. Discover who...

20/11/2024

With Greens In Benidorm – I'm on a streak! I've been a top fan for 4 months in a row. 🎉

05/11/2024

With Greens In Benidorm – I'm on a streak! I've been a top fan for 3 months in a row. 🎉

13/02/2024

Sean's Sales Tip

Sales quota achievement estimates of between 28 and 40% this year. Sales leaders and their staff need coaching more than ever.

🌟 It was 1983. Just stepped into sales. Struggling badly, I felt the threat of being fired looming over me.

😔 But then cometh the man Ray Newall, my boss, my savior, my mentor.

🙌 He believed in me more than I believed in myself.

💪 Daily coaching sessions became my lifeline.

📈 Ray didn't just give me answers; he asked questions that pushed me to find my own solutions.

🤔 And suddenly, it all clicked.

💡 Ray's dedication saved my career and paved the way for great success.

🚀 Today, there are countless salespeople like me who could benefit immensely from a coach like Ray Newall.

💼 They need someone who sees their potential, someone who invests in their growth.

🌱 Ray's guidance not only transformed my sales skills but also instilled confidence that I carry with me to this day.

💼 My plea to sales leaders, recognize the invaluable impact of coaches like Ray and become that guiding light for your staff.

🌟 🌟

11/02/2024

Sean's Sales Tip:

It is time to smell the coffee

🌟 The Glitzy Bright Light City SKO's have come and gone. Now it is time for Reality versus Ra Ra

🌆 Two out of three of your salespeople in the auditorium will miss quota this year.

📉 That's a fact, despite the hype.

💡 What's the answer? Sales Leaders need to make the change.

🔄 Just like the Fosbury Flop revolutionized the high jump in 1968.

🏅 Sales leaders need to make the change from the old ways to becoming an effective coach for their people.

🤝 As one of my sales gurus David Priemer pointed out yesterday, 60% of top performers receive regular 1-on-1 coaching on what good is.

❓ So questions to Sales Leaders, what are you going to do?

🚫 Let's start by getting rid of the excuses

📊 I do not know how. ❓ DM me; I will coach you on what, how, and why.

⏳ No time? ❌ DM me; I will coach you on establishing an effective leadership cadence that maximizes coaching, innovation, building the business, and operational excellence.

🚀, Sales Leaders, it is time to take the leap. Tempus Fugit

02/02/2024

Sean's Sales Tip

🔄 Rethinking Sales Forecasting: Putting Buyers at the Centre of your sales process 🔄

🚀 The traditional sales approach of focusing solely on pushing the deal forward, from a selling perspective, often leads to slipped deals in your forecast.

🌐 A more effective strategy is to focus on the buyer's process. Recognizing that the buying journey is non-linear and rarely follows a smooth path is vital, if you want deals to go more quickly through the buying and forecasting process.

🤔 When planning a customer meeting, ask yourself: What actions can I take to get the buyer to move forward in their process?

🛤️ It's no longer about pushing a predefined sales agenda, but understanding and aligning your selling process, with the unique journey of each buyer.

📈Coaching the buyer becomes essential – guiding them through their decision-making process, rather than steering them down a predetermined sales funnel stage.

🔄 This requires continuous evaluation and adaptation, acknowledging that buying activities are dynamic and subject to change.

📈 By flipping the focus from the seller's to the buyer's journey, you not only enhance the customer experience but also make your forecasting more accurate.

💡 This shift not only drives better sales results, and more accurate forecasting and fosters long-term client relationships, built on trust.

01/02/2024

Sean's Sales Tip

📈 Unlocking Growth in Recession: The Power of a Key Accounts Programs

In times of recession, the selling landscape undergoes major shifts, with clients demanding partners who can provide strategic relevance to their business.

One proven approach for sellers is is through a robust Key Accounts Program. 🚀

Why Key Accounts?

In essence, a Key Accounts Program focuses on nurturing and expanding relationships with a select group of high-value clients, where you can provide functional, business, and strategic value to your clients, based upon a deep understanding of the client's business.

These clients are the cornerstone of your revenue stream.

During a recession, these clients become invaluable assets. 🌐

Features of a Key Accounts Program:

🌟 Personalisation:

Tailoring your offerings to the unique needs of each key client fosters loyalty and demonstrates your commitment to their success.

🤝 Strategic Collaboration:

Working closely with key clients allows for a deeper understanding of their challenges, enabling proactive problem-solving and strategic alignment.

🔄 Adaptability:

In times of recession, businesses need to be agile. Key Accounts Programs offer the flexibility to adapt services, pricing, and strategies based on evolving client needs and market dynamics.

A recession is not the time to retract, but to strategically invest.

A Key Accounts Program is not just about retaining clients; it's about growing with them.

💼 🌱

31/01/2024

Sean's Sales Tip

🌟 "Be Where You Are".

The essence lies in being physically, mentally, and emotionally present in every facet of life, sales, and leadership. 🚀

💼 In life, being truly present creates empathy and genuine connections, as people intuitively discern when you are not fully engaged. 🌐

💡 In sales, the ability to be present is a massive differentiator:

No buzzing phone,

No clicking keyboard.

Instead, focus on the client, demonstrate undivided attention and genuine interest.

Being fully present makes the difference between a transaction and a long-lasting partnership. 💬

👥 A leader who is emotionally present for and with the team fosters a positive team culture, boosting morale and productivity. 📈

Some Practical Tips for Being Truly Present:

📴 Turning Your Phone Off signals that you prioritise the present moment.

💻 Ditching the Laptop removes physical barriers and promotes an open and inclusive environment.

🤝 Good Body Language, maintain eye contact, nod in agreement, and use open body language to show you are truly present.

💬 Show Genuine Interest, ask meaningful questions and actively listen to responses.

Being genuinely present is not easy, but is well worth the effort. 🌈

"The greatest gift you can give someone is the purity of your attention." - Richard Moss

30/01/2024

Sean's Sales Tip

🔄 Rethinking Qualification: Beyond the Traditional Sales Process. A painful and personal lesson.

It's time to challenge the conventional notion that qualification is a stage in the sales process—a checkbox to be marked and moved past. Traditional methodologies like BANT (Budget, Authority, Need, Timeline) and MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) provide valuable frameworks, but I would like to see how they capture the evolving nature of business relationships. 🌐

🌐 Adapting to Change: A Continuous Qualification Journey

Things change constantly in the business world, and so should our approach to qualification. Instead of viewing qualification as a one-time assessment, qualification should be seen as an ongoing process that persists until the order is paid for.

Picture this: a rookie manager questions, "Is the deal qualified?" The seasoned salesperson, having gone through the traditional BANT process, confidently nods. But the harsh reality hits when unexpected news disrupts the seemingly qualified deal. 💡

💡 The Crucial Lesson: Payment Marks True Qualification.

A stark example comes to light—a lost deal despite apparent qualification. Imagine going to pick up the order from the CIO, only to discover that the IT function is being outsourced to EDS.

The deal, according to me, using BANT and MEDDIC, seemed qualified, yet the unforeseen outsourcing decision by the CFO overturned the entire scenario. This did happen to me. Mea culpa. 🚀

🚀 Moving Forward: Redefining Qualification for Success.

The lesson is clear—a deal is only truly qualified when it has been paid for.

My advice is that sales professionals must remain vigilant, continuously reassessing and adapting their qualification criteria to ensure they are not caught off guard by unexpected turns that could impact the deal's ultimate success.

The evolving nature of business demands a more dynamic and continuous approach to qualification, ensuring that sales teams remain agile and on guard in the face of constant change. 🌟

29/01/2024

Sean's Sales and Negotiation Tip

🌟 If you treat negotiation as a latter stage in your sales process, you have literally missed the boat and you will get the poor deal that you deserve. 🚢

🔍 Dr. Leslie Stolz emphasizes that a staggering 90% of the negotiation's impact is rooted in the pre-negotiation phase, long before the formal discussions take place. Recognizing this, savvy negotiators focus on key aspects during this critical stage to secure favorable outcomes. 📊

🛡️ One crucial element is understanding and strengthening one's BATNA (Best Alternative to a Negotiated Agreement). A robust BATNA provides a solid foundation, empowering negotiators to make informed decisions during talks. 💪

🔮 Additionally, anticipating Black Swans—important secrets with profound consequences—becomes paramount. 🌐

🤝 Establishing rapport is another pivotal pre-negotiation task. Building trust and understanding with counterparts lays the groundwork for a more cooperative and productive dialogue. 🤲

🚀 Dr. Stolz contends that considering negotiation as merely the final stage in the sales process is a strategic mistake. To optimize outcomes, negotiators must embrace the pre-negotiation phase as a decisive component, avoiding being outclassed. 🔄

💡 Dr. Stolz's insights underscore that successful negotiation is a holistic process that begins well before formal discussions. Neglecting the pre-negotiation phase jeopardizes the chances of achieving a favourable deal, making it imperative for negotiators, especially sales professionals, to invest time and effort into this crucial early stage. 🌈