The Social Media Bureau

07/03/2024

Google has finally turned off the GBP business sites. Took them an extra five days. Seeing all the links are being redirected now. Here's their blog post.

https://support.google.com/business/answer/14368911?hl=en&fbclid=IwAR1lLppg5Ve3JafP9bJvhlfW9j4G6Npb4KzXwmjfydcvbaYgwCgTAkOqZak

As of March 5, 2024, websites made with Google Business Profiles are no longer available and customers that visit your site will be redirected to your Business Profile instead. Learn how to find your

25/09/2023

You can now create up to 4 additional Facebook personal profiles (with any name you want) tied to your original account. Why would anyone want to do this?! 🤷🏼‍♀️ Well, here are a few use cases:

1️⃣ Even just one extra profile could help keep your personal and PROFESSIONAL lives separate. Not to replace your Facebook business page, per se, but to use an additional personal profile for business networking, engaging, joining groups, customer support, etc. 👌🏻

2️⃣ So you can post content about a very specific HOBBY or PASSION PROJECT and garner like minded followers vs. bugging all your friends and family with topics they may not be interested in. 😉 (Although, for the most part, the feed algorithms favor those who interact with your posts anyway).

3️⃣ To join GROUPS under a different name and engage without necessarily revealing your real name/identity. (This could have pros and cons. Mostly for group owners/admins, if someone misbehaves under a pseudonym. But that would just be a matter of moderating). 👨‍👩‍👧‍👦

4️⃣ So you can curate a very specific FEED(s) by following pages and people, even if you don't actually post anything yourself or add any friends.

5️⃣ Just for fun, to explore your alter ego. Lol. 🤪

🤔 What else would you add as use cases?

Bottom line, Facebook says that multiple profiles allow for clearer organization of FRIENDS, GROUPS, and INTERESTS that will "help you feel freer to engage with the audience you believe is most relevant."

YES, of course, you can currently control which audience you publish content to in your one main personal account by selecting from the PRIVACY tool. E.g., public, friends, specific friends, friend lists, etc.

BUT, what's different with having additional profile(s) is you're also separating out your feed, because now you can follow pages/people and add friends to customize a whole new feed... if you want. (Um, just like the old Interest List feeds that FB got rid of ages ago, right?!)

💥 IMPORTANT NOTES 💥

🔹 Your new profiles are NOT new Facebook accounts. (It is *still* against Facebook's rules to have more than one personal account). Only profiles created through your main account are considered additional profiles.

🔹 Facebook's rules still state that a personal profile is for non-commercial use and represents an individual person.

🔹 For now, you can't switch your new 'sub profiles' to Professional Mode. Only Classic Mode. It sounds like Facebook is planning to add Pro Mode + Marketplace, Dating, payments and expand Messenger support in the future.

🔹 You should be able to add your sub profiles to your own groups and make them Admins, if you want. Same with your Page (make Admin).

🔹 As for using Messenger with your new sub profiles, I'm seeing mixed reports. Facebook states in their official announcement, "To start, messaging will be available within the Facebook app and on the web for additional personal profiles." But other news reports and users are saying they don't see messaging yet.

🔹 ALL information across your main account and any sub profiles is fair game for Meta to 'personalize your experience,' including ads and its AI-powered recommendation engine.

🔹 If you are SUPER stealth, people may not be able to tell your sub profile(s) are connected to your main account. But, there are *numerous* ways that could make it easy for people to figure out. 🙄 Just FYI! (I'll provide more info in the comments).

🔹 For any blocked / banned personal profiles, Facebook states, "Blocking on one profile does not carry over to other profiles you may have." Ugh. That could be a royal nuisance. 😫

~ ~ ~

Facebook first began testing a way for its users to have up to five separate profiles tied to a single account in July 2022. (One main account + 4 sub profiles). Fast forward to today, and this option is now being rolled out worldwide starting 9.21.23 over the coming months. If you don't have the option yet, it'll only be a matter of time.

This is basically the Meta/Facebook teams coming up with everything and anything under the sun to keep its users engaged on the platform. More time on site -> more eyeballs staring at the feeds -> more ad inventory for advertisers to buy. 📲👀💰 [Okay, fair enough, the new additional profiles are the Facebook equivalent of 'Finstas' on Instagram. This term came about years ago made up by users. Basically, a Rinsta is your REAL Instagram. And a Finsta is your FAKE Instagram. Lol. 😆]

Sorry this got so long. Hope it's helpful, though!! Additional resources are in the comments.

GOT QUESTIONS?? Let me know!

02/11/2022

And, yes, it's a "hidden" tool.

05/10/2022

🎥Viewers are 4x more likely to use YouTube ....

28/09/2022

📌 Do You Need a Physical Address for Your
GOOGLE BUSINESS PROFILE❓

27/09/2022

🤔 From a study of 1,000 small business owners ...

22/09/2022

5 Ways to Improve Workplace Communication

Any business or organisation must have effective workplace communication in order to succeed. According to research,
businesses that prioritise communication and have initiatives to support it are 3.5 times more likely to outperform rivals. Employees must be aware of what is going on within their organisation and business owners must notify staff of current events as well as those that are upcoming.

Why is it so crucial to put strong communication first? People who communicate feel more appreciated. When you connect with your staff, they understand that you value them and that they are a part of a greater whole. This can inspire people to work hard and give them a sense of purpose within the company.

Here are more reasons why workplace communication is so important:
• It keeps employees informed about changes that affect them or their work.
• It lets employees know if there are problems they might help with.
• It makes it easier for workers to discuss their ideas and suggestions.
• It helps improve employee morale by making them feel included in the company's activities and plans.
• It reduces the risk of misunderstandings between managers and employees.

Additionally, effective communication fosters a sense of community among workers. People are more motivated to present themselves in the best possible light when they believe they are a part of something greater than themselves. Everyone desires to feel valued and a part of the group! Employees will go above and above for the organisation if they are content and feel respected and appreciated by their employers. But what actions can your team take to enhance workplace communication?

👉Create a Culture of Communication

The first step in enhancing communication at work is establishing a culture that values open discussion among staff members. Employees feel more at ease discussing their issues and suggestions for change in an environment where communication is
prioritised. The greatest way to accomplish this is through leading by example and practicing open communication. Encourage open dialog. Allow staff members to express themselves when they have
important thoughts in their heads, whether or not they are relevant to work. Forinstance, if someone has a suggestion for boosting productivity in the office/kitchen, ask them to present it to the group at a future meeting. This provides other people a chance to comment on the proposal and point out any other potential improvements that they might have missed while concentrating on other things.

👉Make Communication a Priority

Make communication in the office a priority to improve it. It's simple for managers to become preoccupied with responsibilities and neglect to check that staff members have the knowledge necessary to perform their jobs effectively. Make it a routine to
periodically check in with the employees to see if there are any queries or issues that need to be addressed. If team members don't feel confident approaching you directly, you can also urge them to do so. Establish a virtual help desk or suggestion box so that staff members can ask questions in confidence. Give workers a variety of channels to express their worries.

👉Be a Better Listener

Communication involves more than speaking. It's simple to talk more than you listen, but if you want to be taken seriously, practice listening deeply. Ask questions and look them in the eye when speaking to ensure that your point is being understood. Use
active body language to convey your interest. When someone is speaking, don't move your body away or focus on something else.
Before speaking, pay attention. When others are sharing their opinions or experiences, be careful not to cut them off or interrupt. Allow them to finish before reacting with questions or remarks of your own, even if it appears they have misunderstood something or have strayed off topic. When someone starts speaking and you're still deciding what to say next, allow them time to finish before responding. Whether it's a one-on-one talk or a meeting with many people, listening is a crucial component of any interaction. Improve your listening abilities!

👉Be Clear About What You Want from People

Make sure everyone has access to the same information. Have a place where your team stores all information, such as an intranet site or shared drive folder. This will help avoid confusion about who does what and when it's due. People should know what you expect from them and how they can achieve it.
Hold regular meetings with your staff members, so they can update you on their progress and ask questions about anything related to their jobs. This will keep them focused and engaged in their work and help them develop good habits that will make them more productive in the long run. Let each employee know where they fit into the bigger picture, not only from a strategic perspective but also from a tactical standpoint (e.g., how their individual efforts directly contribute to organisational goals). They'll work harder if they know how what they do affects the organisation as a whole.

👉Make Sure Employees Understand “Why"

To understand how their job affects the bottom line of the organisation, employees require context for their work activities. If not, they won't be driven to work hard and might even cause issues by taking actions that don't support the organisation's larger goals. Why is the work they're performing so crucial? Tell them about this!
Making sure that everyone is aware of the "why" behind what they do is the greatest method to achieve this. They must understand how their actions relate to the mission, vision, and values of the organisation. This is especially accurate when it comes to
hiring and onboarding new employees. Even if the tasks they are required to complete are challenging or unpleasant, you want new hires to understand why they are being asked to accomplish them.
Employees can better manage their jobs and duties within the larger picture once they have a grasp of it. They will have greater emotional and physical engagement at work as a result, feeling more fulfilled (e.g., they will be less likely to check Facebook while
they should focus on their tasks).

👉Conclusion

Communication is an essential part of any workplace. It helps employees share ideas and thoughts, which ultimately leads to better collaboration and productivity. With an effective workplace communication strategy, people can improve their relationships,
lead by example, and leave the workplace happier, healthier, and more satisfied.
~Adrian

22/09/2022

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