16/12/2025
Designer Genes 2025 Sale Report
A record-breaking trade was met at the 10th Annual Designer Genes Sale. 13 lots sold to a top price of 22,000gns and average £7,245, a new European record for a Hereford sale average. Clearance for the Saturday sale was 94%.
The Saturday Sale was topped by the lead-off lot Moralee 1 Big Time RK349 from Tom & Di Harrison, Moralee Herefords, Northumberland. The reigning UK Polled Hereford Bull of the Year sold to SC & GL Hartwright, Spartan Herefords, Oxfordshire for a new breed record of 22,000gns (£23,100). Big Time RK349 was sired by former Champion of Europe and multiple interbreed winning Moralee 1 Rebel Kicks, and out of leading donor female Moralee 1 Kylie, who is also the dam of the 2024 Hereford Miss Europe female.
A pick of the 2025 calves from Steven & Lizzie Walker, Hoghton View Herefords was sold for 5,500gns (£5,775). The pick offered the successful buyer the opportunity to pick from any of the 2025 born calves at Hoghton View, including both bull and heifer calves. The pick was sold to G & MC Shepherd, Moorside Polled Herefords, Lancashire & Josh Dowbiggin, Ghyll Beck Genetics.
Females topped at 10,000gns (£10,500) for Pulham 1 Lucy 7th from Phil & Laura Vincent, Pulham Herefords, Norfolk. Lucy 7th was sired by £10,000 Solitude 1 Vantastic and out of a daughter of Appel 1 Kaboom. She was sold to SJ & H Smith, Welshpool.
The second highest priced female was Sky High 1 Louis-Vuitton Lucy from Boomer & Millie Birch and family. This female was crowned Reserve Overall Junior Champion at the recent National Poll Show. She was knocked down for 7,500gns (£7,875) to A Baxter, Lancashire.
Two females sold for 7,000gns. 5-year-old cow Dendor 1 Ruby 38th sold for 7,000gns to R Moore, Northumberland. She was herself a daughter of noted sire Dendor 1 Nairobi. Her March-born heifer calf sold for 3,800gns to Panmure Herefords Scotland, valuing the cow/calf pair at 10,800gns.
Also to reach the 7,000gns mark was February 2025-born heifer Grifford 1 True Beauty. This heifer calf was Reserve Female Champion at the 2025 English Winter Fair. Sired by Normanton 1 Laertes and out of the 10,000gns Greenyards 1 True Love, she was sold for 7,000gns to M J Sharlot, Warwickshire.
Other prices
• Lot 4 – Bosbury 1 Rosa B201 GT sold for 6,000gns to Vaughan Farms Ltd
• Lot 9 – Glenvale 1 Kylie 969 sold for 5,000gns to Jacob Agri Ltd
• Lot 8 – Auckvale 1 Pansy 2419C sold for 4,200gns to RL Morgan
• Lot 10 – Pulham 1 Olive 9th sold for 4,100gns to GF Harrison
• Lot 5 – Bosbury 1 Margaret B203 GT sold for 3,800gns to RF & ZL Chilman
• Lot 13 – Fardre 1 Julia C396 sold for 3,800gns to A Baxter
Averages
• 1 bull sold for 22,000gns (£23,100)
• 1 pick of the 2025 calves sold for 5,500gns (£5,775)
• 11 females sold to average £5937.27
Genetics Sale Summary
The genetics took place on Friday evening with 36 genetic lots selling to buyers both in the room and online. The sale was hosted in conjunction with the HCBA’s annual Christmas dinner.
• 25 embryos sold to 560gns per embryo (Ings Herefords – Sky High 1 L’amour Lucy) averaged £486.36 per embryo
• 100 straws of semen topped at 580gns per straw (Kingsland Herefords - Panmure 1 Henry) and averaged £116.92 per straw
• Total sale gross for the genetics was £23,850.75
Top Embryo Prices
• 3 Female Sexed Sky High 1 L’amour Lucy x Sky High 1 Take-a-chance embryos from G & A Redmayne (Ings) sold for 560gns each to DG & HM Davies
• 2 Greenyards 1 Truelove x Normanton 1 Laertes embryos from Nick Griffin (Grifford) sold for 520gns each to H Davies
• 4 EU exportable embryos of various matings from T & D Harrison (Moralee) sold for 480gns each to Richard & Petra Strijker, The Netherlands.
• 10 embryos from Rempstone 1 Anna Mary D594 (consigned by Ellie Williams) sold to top at 460gns and average 450gns, selling to G & A Redmayne (Ings) sold and G Davies, Wales
Top Semen Prices
• 4 straws of Panmure 1 Henry sold for 580gns each
• 3 straws of Normanton 1 Laertes (stored in Ireland) sold for 340gns each
• 3 straws of Normanton 1 Laertes (stored in the UK) sold for 190gns each
• 2 packs of 5 straws of Moralee 1 RHS Prince sold for 110gns and 100gns per straw
• 2 packs of 5 straws of Grifford 1 Try sold for 100gns per straw
• 10 straws of Solpoll 1 Trailblazer sold for 100gns per straw
• 3 packs of 5 straws of The Ranch Re*****on R028 sold to average 85gns per straw
• 10 straws of Haven Basil averaged 75gns per straw
• 2 packs of 5 straws of Hoghton View 1 Jackaroo sold for 75gns and 70gns per straw
• 3 packs of 5 straw of Coley 1 Pilot averaged 45gns per straw
