Scrappy Lizard Marketing

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Scrappy Lizard Marketing

You'll find me over on Instagram, LinkedIn and TikTok! Sharing all things social media and digital marketing in Shropshire.

22/10/2025

"I work in social media"

27/06/2025

A little re-introduction... for no reason except it's been a while!

I'm Sammie, and I work with various Shropshire business on their marketing and social media.

I'm not currently taking on any new clients (Woo hoo to being fully booked!) BUT I do enjoy sharing a bit behind the scenes when I remember to, and trying to help other business who perhaps aren't in a position to pay for social media support, in doing a better job at it themselves!

So I'll be over here keeping you up to date on platform changes and updates, best practises and just general day-to-day stuff of what it looks like to work in this REALLY weird industry.

Any questions?

26/06/2025

Have you seen this pop-up on Instagram lately?

Instagram is starting to show your public posts (photos, captions, Reels) in Google search results.

Which in simple terms, means your content might now be visible outside of Instagram, just by someone searching on Google!

In my opinion, this is great news. Here's what this means for small businesses:

- Your Instagram posts could now help more people discover your business online – not just on Instagram!
- You don’t need to change anything if you’re happy with your content being found on search engines.
- If you’re not comfortable with this, you can switch it off quite easily in your Instagram settings > Account > Sharing & remixes > Allow search engine indexing.

Next steps for you to make the most of this update?

✅ Think about your captions. Are they clear, helpful, and easy to understand out of context?
✅ Make sure you use keywords that your ideal customer might search for (e.g. “wedding photographer Shropshire” instead of just “can’t wait for this shoot!”)
✅ Treat your Instagram like a mini website – this is essentially free SEO!

More eyeballs = more opportunity. Use it wisely.

25/04/2025

I know it can be frustrating when I cringe or outright say 'NO!' to using the latest trending audio in reels or TikToks -especially when it’s got a really fun trend associated with it...

But here’s why we’re careful...

Crumbl (yep, the cookie brand) is being sued by Warner Music Group for $24 million for using popular music in their Instagram and TikTok videos without the proper licences.

That includes songs by Beyoncé, Taylor Swift, Bruno Mars... big names, big trouble.

Just because the music is available to use on your personal account (and sometimes you might even see it on your business account) it doesn’t mean it’s OK for brands or businesses.

Social media is still marketing and copyright rules absolutely apply.

So at the risk of being boring if you are a brand or a business you CANNOT use copyrighted audio without the proper license. There's no 'fair use' in the UK. It's just a no.

Here’s the article if you fancy a read:
https://www.musicbusinessworldwide.com/cookie-giant-crumbl-reportedly-eyeing-2bn-sale-sued-by-warner-music-group-over-massive-copyright-infringement-in-tiktok-posts/

24/04/2025

The contents of my screenshots folder is between me and god.

07/04/2025

In a move we've been asking for, for YEARS, changes are coming to the Facebook app to make it feel more personal again.

They're introducing a 'Friends' tab and apparently bringing back more of the OG experiences us millennials and older will remember so fondly.

Hopefully we won't be bringing back the experience of a photo album for each individual night out though... that was wild.

Supposedly we'll be seeing fewer viral videos, and more updates from people you actually know, as well as easier ways to connect with close friends.

It's rolling out already in Canada and the US, but will no doubt be coming over to us in the UK soonish.

We can expect to see in the Friend's tab:

🦎 Friends’ stories, reels & posts
🦎 Birthdays
🦎 Friend requests

It’s all about making Facebook feel like… well, Facebook again.

04/04/2025

You can't tell me Chat GPT isn't cool, when it's made me this?!

Honestly though, if you're not utilising AI, you really need to be.

And no I'm not saying get it to write your captions for you, while you mindlessly copy and paste them. Don't do that.

We can tell. (The rocket emoji is a dead giveaway).

Use it for automation, learning, data analysis, working through ideas, making plans, making sense of your thoughts... Making action figures of yourself 👀

I find it particularly useful for excel formulas, weirdly.

Don't be scared of AI, use it to lighten your load.

02/04/2025

A little snapshot of a day out and about as a social media marketer!

🍟Morning meetings with at Blists Hill along with some of my clients! Of course we had to pick up some chips!

🌞 A few snaps of the gorgeous Magnolia at

🗺️ Hand drawn maps of where to park from another clients for a content visit tomorrow because... 🤣

01/04/2025

Cringing so hard at the terrible, out-of-touch April Fool's posts we're seeing today 😑

We don't *need* to jump on board folks.

We've got National Tea Day coming up. Save your creative energy for that.

31/03/2025

Some fresh Instagram updates worth knowing about this week 👇

🦎 Double speed for Reels – You can now watch Reels at 2x the speed. Ideal for quick scrolling or catching up without sitting through full-length clips.

🦎 Notes on feed posts and Reels quietly removed – Instagram previously tested letting users add Notes (like the ones in DMs) to feed posts and Reels, but that feature is now being rolled back.

🦎 Scheduling tools won’t hurt your reach – Adam Mosseri confirmed this again in his Stories during a recent AMA. Great news for businesses and creators using scheduling platforms to stay consistent without being glued to the app.

More features tested, tweaked, and tidied up – as usual!

Address

Shropshire

Website

http://www.scrappylizardmarketing.com/

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