Black Raccoon Consulting Ltd

Black Raccoon Consulting Ltd The Gym and Fitness Business Consultants. We help fitness business owners create their own success Let’s talk.
🔗 www.blackraccoon.org

We help gyms, fitness clubs, and leisure operators build stronger businesses from the inside out. At Black Raccoon Consulting, we work with independent gyms, franchises, and hotel clubs to improve sales, streamline operations, enhance member experiences, and drive sustainable growth. Whether you’re opening a new facility, stuck in a plateau, or ready to scale — we align every part of your business

to perform better. From pre-sale campaigns and retention systems to sales training, staffing models, supplier support, and strategic planning — we bring clarity, structure, and real-world solutions that actually work.

💡 Over 200 clubs supported across the UK and Europe
🏋️ Grounded in 40+ years of fitness and leisure experience
📈 Built for owners who want more than survival — they want growth

Ready to move your business forward?

11/12/2025

Most gym owners are not short on passion.

They’re short on support, clarity and time.

That’s why we’ve launched our strongest December offer ever – to give fitness businesses the help they need before January hits.
When you book a call with us this month, you’ll receive:

✔ 1 month free FitLeads
and if you sign up before the end of December:
✔ FitLeads free for your whole contract
✔ 33% off consulting – our biggest discount of the year

Why does this matter?

Because leads mean nothing without structure.

Motivated teams struggle without systems.

Growth is impossible without retention.

This year alone we’ve helped clubs:

✅ Add over £250,000 in revenue
✅ Help a club get nomintaed for the NFA's
✅ Increase membership by 37% in 4 months
✅ Improve retention worth high 5 figures simply by dropping attrition from 5% to 2.5%
✅ Build strong, confident teams
✅ Transform messy, stressful operations into streamlined systems using Fitleads

If you want 2026 to be the year your gym stops surviving and starts performing, this is your moment.

👉 Learn more and book your free call with, claim your free Fitleads bonus and best of all chat to us about your business with no obligation.

If we can help you on the call, then our job is done, we don't work with every club, not becasue we don't want too, but simply a few little tweeks is all they need and we are happy to help
Click the link:

https://www.blackraccoon.org/grow-your-gym-2026

Are You Building a Fitness Franchise and Want to Scale Faster?Launching a new franchise is exciting, but growing one tak...
06/12/2025

Are You Building a Fitness Franchise and Want to Scale Faster?

Launching a new franchise is exciting, but growing one takes more than a great concept.
You need systems. You need structure. You need momentum.
And you need a support network that helps your franchisees succeed, not struggle.

That is exactly why we created the Black Raccoon Franchise Growth Network.

Led by Russell Valler, a veteran franchise owner and development consultant, our franchise support model is designed to help emerging fitness brands:

• Grow their franchise pipeline
• Improve franchisee performance and consistency
• Increase successful site openings
• Strengthen operations, sales and onboarding
• Build a franchise system that is scalable, repeatable and commercially strong

Most new franchise brands have the passion.
What they often lack is the framework that turns great ideas into national growth.

We help you put that framework in place so your franchisees thrive and your brand expands with confidence.

If you are ready to grow your franchise, open more clubs or create a support system that sets every franchisee up to win, let’s talk.

👉 Book a free call to find out how we can support your franchise

Booking link in 1st comment

We’re Launching a New Live Podcast Series for Gym Owners!Hey everyone,We’re really excited to announce that starting thi...
04/11/2025

We’re Launching a New Live Podcast Series for Gym Owners!

Hey everyone,

We’re really excited to announce that starting this December, we’ll be launching a brand-new live podcast series designed specifically for independent and private gym owners.

The aim?

To give gym owners a genuine voice — to share your successes, your challenges, and your passion for what you do every day.

For over four years, The Inside Track Podcast has featured senior leaders from across the fitness industry. But this time, we’re turning the spotlight on the people who live and breathe it at ground level — you.

These will be live conversations every Thursday morning at 10.30am, streaming across Facebook and LinkedIn.

To kick things off, we’re inviting all current and former Black Raccoon clients to join us for the first series.

If you’d like to be part of it, just book your slot using the link below 👇

🔗https://calendly.com/blackraccoon/black-raccoon-education-series

Let’s give gym owners the voice they deserve

16/05/2025

BREAKING: Your fitness business doesn’t need more leads — it needs more structure.

That’s the message behind a recent feature highlighting Black Raccoon Consulting, a strategic partner for gym operators looking to turn chaos into clarity and clicks into revenue.

From independents and franchises to hotel leisure clubs, too many gyms are stuck chasing leads while bleeding members, undertraining staff, and leaving their client journey to chance.

Black Raccoon flips the script.

We focus on:
✔ Driving actual revenue (not just lead volume)
✔ Building structured sales and retention systems
✔ Training teams to perform, not just show up
✔ Aligning your entire business — from marketing to operations

If your club is generating enquiries but still not growing, this might be your sign to stop looking outward — and start fixing what’s happening inside.
Want to see how we do it?

👉 blackraccoon.org

Gym owners, this is for youStuck. Frustrated. Running hard but going nowhere.Too many gym owners are grinding every day ...
16/05/2025

Gym owners, this is for you

Stuck. Frustrated. Running hard but going nowhere.

Too many gym owners are grinding every day — managing staff, juggling leads, putting out fires — but not seeing the growth they expected. Revenue’s flat. Retention’s shaky. The vision feels distant.

And the worst part? You’re not even sure what to fix first.

That’s where we come in.

At Black Raccoon Consulting, we help gym owners stop guessing and start growing — with clear strategies, proven systems, and support that actually understands how your business works on the ground.

Sales. Retention. Team performance. Member experience. Marketing.
It’s all connected — and when it finally aligns, growth isn’t just possible, it’s inevitable.

And here’s the kicker — for less than the cost of a part-time minimum wage team member, we can help you change the direction and outcome of your entire business.

Best of all? If we don’t start seeing results in the first 3 months (we’re confident — it never happens), we’ll work for free for the next 3 months. That’s how sure we are of the impact we can make.

This isn’t a gamble. It’s an investment — and one that pays off.

Ready to turn things around?

Let’s talk. link in the comments

Running a gym? Read this.Whether you’re a gym owner, manager, or franchise operator — the difference between “just getti...
16/05/2025

Running a gym? Read this.

Whether you’re a gym owner, manager, or franchise operator — the difference between “just getting by” and genuine growth often comes down to insight, clarity, and ex*****on.

That’s exactly what the Black Raccoon Blog is here for.

From handling objections to building better onboarding, pricing strategies to member experience — we share proven, practical advice drawn from decades in the fitness industry (not generic fluff written by AI or marketers who’ve never set foot in a gym).

👀 Take a look → https://lnkd.in/dfaH5vpY
There’s no sign-up, no spam — just real strategies for gyms that want to grow.

Most gyms lose their members within the first 90 days - But very few have a system in place to stop it.The 90-Day Member...
25/04/2025

Most gyms lose their members within the first 90 days - But very few have a system in place to stop it.

The 90-Day Member is a comprehensive guide designed for gym owners, operators, and managers who want to build a structured, intelligent onboarding process that drives long-term results.

It explains the behavioural science behind why people drop off—and what keeps them committed. You'll learn how to create a clear journey that supports new members through every step of their first 12 weeks, helping them feel confident, connected, and consistent.

The guide includes:
✅ A full 90-day onboarding framework
✅ Done-for-you communication flows (email, SMS & WhatsApp)
✅ Member milestones, service integration, and habit-building strategies
✅ A reactivation system to bring back lapsed clients
✅ Practical tools grounded in psychology and real-world gym operations

Why it matters:

📌50% of new gym members leave within 3 months
📌A 5% boost in retention can increase revenue by up to 95%
📌Personalised onboarding dramatically improves satisfaction, usage, and spend

If you're ready to improve retention, member experience, and revenue—this is the system.

Download the guide here:

https://www.blackraccoon.org/the-90-day-member-2025

26/03/2025

Creative Solutions. Consistent Success - Your Gym Business Success Solution

At Black Raccoon Consulting, we believe that most gym owners don’t fail because of a lack of passion or effort—they struggle because they’re trying to do everything alone.

We know this because we’ve been there. We've opened clubs, exited businesses, worked inside franchise systems, and supported over 200 fitness facilities across the UK and beyond. That experience has shaped everything we do: giving real-world, no-nonsense support that helps gyms grow, perform and thrive.

Whether you’re launching your first independent facility or managing multiple franchise locations, we’re here to help you cut through the noise and focus on what really moves the needle—solid sales structures, smart marketing, streamlined operations, staff development, retention strategies, and the confidence to lead from the front.

We’ve also built a full ecosystem to support the wider industry: The Fit Supply Hub connects gyms with trusted suppliers across 50+ categories, and The Inside Track Podcast brings honest conversations with some of the most respected voices in fitness.

But our real work happens in the background—supporting the gym owners, operators, and teams who are ready to grow and want someone in their corner who’s done it before.

If that sounds like you, let’s talk.

👉 www.blackraccoon.org
📞 https://calendly.com/blackraccoon/black-raccoon-gym-review-call

24/03/2025

🎥 Inside the Journey: Russell Valler Joins Black Raccoon Consulting

In this special episode, we sit down with Russell Valler, newly appointed senior consultant at Black Raccoon Consulting, to explore his incredible journey through the fitness industry—and what lies ahead in his new role.

From his early career as a television producer to owning and operating seven gyms, founding the respected 360 Solutions consultancy, and launching TIMA, a fitness-focused contact centre supporting over 50 clubs, Russell brings a wealth of experience, insight, and passion to the Black Raccoon team.

We talk candidly about:
✔️ What it takes to grow (and exit) a successful gym business
✔️ Lessons learned from working with over 100 clubs
✔️ The realities of franchise, independent and multi-site operations
✔️ Why he’s joined Black Raccoon—and what’s next

Whether you’re an aspiring operator, a seasoned gym owner, or just love hearing from the people shaping the fitness industry behind the scenes—this is a conversation you won’t want to miss.

👇 Watch now and get to know the new

Full video can be found at:
Youtube: https://youtu.be/LFiiM6wioPA
Website: https://insidetrackpodcast.co.uk/current-series

# fitnessbusinessleadership

Ready to Grow Your Gym—But Not Sure Where to Start?Whether you're running an independent club or part of a franchise net...
23/03/2025

Ready to Grow Your Gym—But Not Sure Where to Start?

Whether you're running an independent club or part of a franchise network, growing a successful gym business takes more than just hard work—it takes the right strategy, the right systems, and sometimes, a little outside support.

At Black Raccoon Consulting, we help gyms like yours unlock growth through clear, practical, no-fluff guidance. Whether it's improving sales and conversions, tightening up operations, increasing retention, or getting your team firing on all cylinders—we’re here to help.

📈 Tailored support for independent and franchise gyms
✅ Real-world experience (we’ve owned gyms ourselves)
🤝 Flexible solutions based on your goals and challenges

💡 Who do we work with?

We work with gym owners who:
✔ Understand the value of external support
✔ Are passionate about building a successful business
✔ Are willing to invest in long-term growth
✔ Embrace change and want to improve how their gym runs

If you’re ready to scale, streamline, or simply stop feeling like you're winging it—let’s talk.

📩 Drop us a message or book a free 30-minute strategy call
👉 https://calendly.com/blackraccoon/black-raccoon-gym-review-call

hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag
Image preview

05/12/2024

Gym Owners: Let’s Talk About Your Biggest Challenges

Running a gym is no small feat. We get it—there are days it feels like you’re juggling 20 spinning plates while trying to keep everyone happy and your business growing. But what if you didn’t have to do it all alone?

Here are the key challenges we know gym owners face, and how Black Raccoon Consulting (along with our expert partners) can help you overcome them:

1️⃣ Overwhelm

There’s so much to do, and not enough time. From marketing to managing staff, how do you stay on top of it all?

Our Solution: We simplify the chaos with clear, actionable strategies. Plus, our automation tools can handle repetitive tasks, so you can focus on the big picture.

2️⃣ Leads and Sales

Getting leads is tough; converting them is even tougher.

Our Solution: Through FitLeads, our

tailored digital marketing service, we’ll drive quality leads to your gym. Pair

that with expert sales training, and you’ll know exactly how to turn those leads into paying members.

3️⃣ Understanding Your Numbers

Do you know your cost per acquisition?

Your lifetime member value? If not, you’re making decisions in the dark.

Our Solution: We help you track and understand the metrics that matter, so you can make informed choices that drive profitability.

4️⃣ Finding the Right Supply Chain Partners

Equipment, software, retail stock… where do you even start?

Our Solution: With our Fit Supply Hub, you’ll gain access to trusted suppliers who deliver quality, value, and reliability. We’ll connect you with the right partners for your needs.

5️⃣ Keeping Members Happy

A great client journey keeps members engaged, happy, and loyal. But how do you create one?

Our Solution: We design effective client journeys tailored to your gym, helping you improve retention and member satisfaction at every touchpoint.

6️⃣ Getting Through the Day-to-Day

With so much going on, it’s hard to get everything done.

Our Solution: Automations are a game-changer. From email and text follow-ups to booking systems, we’ll help you set up tools that make your life easier and your business more efficient.

At Black Raccoon Consulting, we’re not just about fixing one piece of the puzzle. We take an end-to-end approach to ensure your gym thrives—helping with sales, operations, client journeys, and more.

Let us help you take control of your business, overcome your challenges, and grow with confidence.

📞 DM us today to schedule a call and see how we can support your journey to success.

Book a Call:

https://calendly.com/blackraccoon/black-raccoon-gym-review-call

Download: https://heyzine.com/flip-book/63a7cbfd46.html

Address

37 Aire View
Silsden
BD200AW

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 12pm

Website

Alerts

Be the first to know and let us send you an email when Black Raccoon Consulting Ltd posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Black Raccoon Consulting Ltd:

Shortcuts

Share

Category