03/09/2026
Great to see Indespoke open for business in Solihull today.
CJ’s vision started in Birmingham - curating a mix of independent makers under the Indespoke umbrella, not only giving local makers a space where customers can discover them (online and in store) but also offering a structured programme of support to small business owners.
And curate is the right word.
In the era of being spoilt for choice online carefully curating your retail offer isn’t about stocking shelves high with any product. It’s about carefully selecting products (and price points) that will appeal to your customers and that reflect your brand and values.
I look forward to catching up with CJ Lloyd Webley BCAe again soon.
Lovely to see Sarah Ashford from Visit Solihull there too along with Phil Webb.
Oh, and I bumped into another exciting pop up owner in Touchwood Solihull before I left Solihull, but that’s a post for tomorrow.
Image: I’m holding a bag just purchased from Indespoke for my mother-in-law. I’m standing with Sarah & CJ - poor Phil is there too but somehow got cropped out by my photographer).