Retail Huddle

29/05/2026

When Debi joined the Retail Ready Skills Bootcamp, she came in hoping for new ideas, a clearer strategy, a way forward…of course she got that 😎

But she also got a question she hadn’t expected.

One that was simple 👇

Yet SO loaded…🤦‍♀️

“What problem are you actually solving?”

Like many founders in a crowded market, Debbie couldn’t see past just being a ‘stationary brand, selling cards.’

I knew I had to knock it out of her :) 👊

In fact - I secretly made it my mission. 🥰

The Breakthrough came 👊

“The big shift was moving from thinking I just make a card or a piece of stationery, to thinking about the solution I’m providing. And then how to sell that, rather than just a card.” Debi, Tall Order

Once that clicked, everything else started to follow.

Her unique selling points felt obvious.

Her proposition felt clear.

And the cold emails?

They stopped feeling like cold emails - because she finally knew what she was actually saying.

She felt confident...

Stay tuned for more bootcamp stories...

Go check out her amazing brand spanking new website .shop

——————
P.S. Ready to pitch like Debi? 💪

My Get Pitch Ready Bootcamp starts 22nd June. Get yourself on the INVITE list. Comment BOOTCAMP

See you there 🙂

28/05/2026

As a former retail buyer, I already knew what price I needed to pay for your product before I even walked into the meeting.

Do you?

This week’s newsletter is all about the hidden commercial realities of launching with retailers, the costs founders often don’t see coming, and why positioning yourself for great retail negotiations starts LONG before you walk into the meeting.

If you’re pitching, launching or scaling with retailers right now… this one’s for you 👀

What do you think catches brands out most often when it comes to launching and scaling with retailers? 👀

Enjoy the read
Ami x

As a former retail buyer, I already knew what price I needed to pay for your product before I even walked into the meeting. Do you? This week’s newsletter is all about the hidden commercial realities of launching with retailers, the costs founders often don’t see coming, and why positioning your...

22/05/2026

Showcasing at RHS Chelsea is not like your average pop-up 🌸🤩

It’s where horticulture meets retail, and as an assessor for the tradestands, I get to see firsthand what makes a stand truly bloom.

The best product businesses here don’t just display what they sell. They create a world around it.

Here’s what separates the ones that stop you in your tracks:

🌼 They blend their product seamlessly into the planting. At its heart this is a horticulture show, the brands that remember that always shine.

🌼 They tell a story through the display. Not just what the product is, but why it exists and who it’s for.

🌼 They design for flow and feeling. Playful, thematic, immersive, you move through it, not just past it.

🌼 They build in surprise and delight. The unexpected detail that makes you gasp, laugh, or look twice. The moment you didn’t see coming that you can’t stop talking about.

🌼 They sweat every detail. Floors, signage, materials, finish. Nothing is accidental. Standards here are extraordinary 💪

The magic I’m always looking for is the scale of endeavour beyond the product itself…and to judge that, the one question I ask is

“If you took the product away, what are we left with?”

It’s not what you sell. It’s how you bring it to life in a setting that belongs in the world’s greatest flower show 😊🌺

Ever thought about applying for the show?

Ami x

20/05/2026

‘Out of this World’🌍 is this year’s Chelsea in Bloom theme.

For me it’s where Retail meets Horticulture 🛍️🌸

Have you had a chance to go yet? Anyone up for a floral safari this Friday? 💐💜🛍️🌺

Ami x

14/05/2026

Ready to learn how to confidently pitch like Ruby?

You’ve been asking for this👇

🚀 The Get Pitch Ready Bootcamp is back!!

5 days. Live. Online.

Whether you’re launching or scaling with retailers 👇

Learn how to pitch to buyers from a former retail buyer.

Starts 22nd June.

Waitlist in bio 👆

13/05/2026

Getting stocked v Staying stocked 🤪

One is a milestone. The other is a skill.

And most founders are only being taught how to hit the milestone.

Founders are great at what they do best.

But no@one’s ever taught them how to actually trade and grow with a retailer.

That gap is where retail partnerships unravel.

If you’re navigating retail right now, this one’s for you.

Comment PITCH to learn how to pitch to buyers in 2026👇

07/05/2026

Sometimes you just need a cute dog I your feed.

It will totally mess up my algorithm, but hey 🤷‍♀️🤪

Nearly the weekend, keep going 💪

Ami x

05/05/2026

Reflecting on pictures I took on a recent trip to Singapore, I realised I accidentally created a full album dedicated to signs! 😜

Signs for everything.

What to do
What not to do
Where to stand
How to behave
Even where to p*e, and very much, not to p*e!

As you can tell by my pictures, once I started seeing them, I couldn’t quite unsee them! 🤪

There was clarity, consistency. Expectations were set and obvious. Behaviour is guided, and if you ignore them? Signs = Fines!

Got me thinking,

What if we took a leaf out of their book? Clearly set expectations? Instead of throwing money at problems, adding more complexity, more ‘initiatives’ 🙄

For starters. Let’s bring it back to retail. Where on our high streets / in retail would signage make the biggest difference?

Most importantly, which is your favourite sign?🤪

📸 Picture 1. Name that sign - go on. I dare you! 🤣

03/05/2026

If you choose to accept it 🙌🤪

The passionate founder, risk taker, dream chaser, grafter shows up everyday.

Even when it’s not all smiles behind the scenes.

It’s tough being a small business, even tougher doing it alone.

The like, the share, the comment, and especially the purchase makes a difference.

Show support ⬇️

10/02/2026

Discovering brands, new products and connecting with the fabulous people in our industry…

A fabulous few days at Spring Fair bringing live to Merchants Corner, hosting Pitch Live .lectivepopup, meeting fabulous founders, retailers and of course collaborating with

Thank you and congratulations on an epic event that had the retail community buzzing 🤗