Retail Huddle

15/06/2026

“We’re not looking for new suppliers at the moment.”

If you’ve heard this after a buyer invited you to a meeting, or been ghosted completely - read this carefully. 👇

As a former retail buyer, I can tell you: if I invited you in, or replied to your email, I was interested.

Buyers don’t waste their own time.

So when that same buyer brushes you off with a line like that?

🤦‍♀️ It’s almost never the real reason.

It’s a smokescreen.

A polite cover for the objection they don’t want to say out loud, the thing in your pitch that didn’t quite add up for them.

And here’s what I really need you to hear: it’s almost never your product.

Your product got you in the room.

It’s your pitch that’s losing the deal.

The good news?

A pitch problem is fixable - once you know how to spot the real objection hiding behind the polite one, and answer it before they’ve shown you the door.

That’s exactly what I teach inside the 5-day Pitch Ready Bootcamp.

Plus much more, like:
→ How to pitch your way in the door
→ What buyers actually need to hear in 2026
→ How to frame and run a buyer meeting

All complete with templates and frameworks ready to swipe and go 🙂

Doors open 22nd June — link in bio. Are you joining us? 🛒

💬 Comment BOOTCAMP and I’ll send you the link before last call.

Have you ever been hit with a line like this - or been ghosted?

Tell me what happened below 👇

Ami x

12/06/2026

Are you confident you’ve nailed the most important ‘P’ in Pitch?

Your POSITIONING 💪

I loved working with Debi and having a front row seat to her light-bulb moments and witnessing her transformation.

“Despite already being stocked in 18 stores, it didn’t feel strategic or scalable.

The biggest shift for me was how I started to see my business.

I went from feeling like I was “just selling cards” to understanding the value and solution I offer to retailers.

That completely changed how I show up in conversations.

Now, instead of sending generic emails, I’m much more intentional about who I approach, why my product fits their business, and how I position it.

I feel more confident navigating conversations, handling objections, and moving things forward with clarity. It no longer feels icky or salesy - it feels like a natural, relevant conversation.

I feel far more confident in my direction.

The Bootcamp also made me realise I don’t need to do anything radical, chase every opportunity or constantly reinvent myself. I just need to focus on what’s already working and do it better.

Overall, I’ve come away feeling more confident, more focused, and genuinely more excited about my business.” .shop

Stay tuned for more bootcamp stories. In the mean time did you know our Get Pitch-Ready Bootcamp is back?

Comment BOOTCAMP to join us 👇😊

11/06/2026

Ready to stop second guessing and start pitching what buyers need to hear from you in 2026?

If you’re pitching department stores, independents, multi chain, corporate gifting, spas, salons etc let’s get pitch ready together 😊👊

Comment BOOTCAMP below and I’ll send you the details for our Get Retail Pitch Ready Bootcamp 💪

♻️✈️ Send this to someone who needs it 😊

05/06/2026

Don’t pitch to another retail buyer until you’ve done swipe through this ☝️

Comment BOOTCAMP below and I’ll send you the details for our Get Retail Pitch Ready Bootcamp 💪

If you’re pitching department stores, independents, multi chain, corporate gifting, spas, salons etc let’s get pitch ready together 😊👊

29/05/2026

When Debi joined the Retail Ready Skills Bootcamp, she came in hoping for new ideas, a clearer strategy, a way forward…of course she got that 😎

But she also got a question she hadn’t expected.

One that was simple 👇

Yet SO loaded…🤦‍♀️

“What problem are you actually solving?”

Like many founders in a crowded market, Debbie couldn’t see past just being a ‘stationary brand, selling cards.’

I knew I had to knock it out of her :) 👊

In fact - I secretly made it my mission. 🥰

The Breakthrough came 👊

“The big shift was moving from thinking I just make a card or a piece of stationery, to thinking about the solution I’m providing. And then how to sell that, rather than just a card.” Debi, Tall Order

Once that clicked, everything else started to follow.

Her unique selling points felt obvious.

Her proposition felt clear.

And the cold emails?

They stopped feeling like cold emails - because she finally knew what she was actually saying.

She felt confident...

Stay tuned for more bootcamp stories...

Go check out her amazing brand spanking new website .shop

——————
P.S. Ready to pitch like Debi? 💪

My Get Pitch Ready Bootcamp starts 22nd June. Get yourself on the INVITE list. Comment BOOTCAMP

See you there 🙂

28/05/2026

As a former retail buyer, I already knew what price I needed to pay for your product before I even walked into the meeting.

Do you?

This week’s newsletter is all about the hidden commercial realities of launching with retailers, the costs founders often don’t see coming, and why positioning yourself for great retail negotiations starts LONG before you walk into the meeting.

If you’re pitching, launching or scaling with retailers right now… this one’s for you 👀

What do you think catches brands out most often when it comes to launching and scaling with retailers? 👀

Enjoy the read
Ami x

As a former retail buyer, I already knew what price I needed to pay for your product before I even walked into the meeting. Do you? This week’s newsletter is all about the hidden commercial realities of launching with retailers, the costs founders often don’t see coming, and why positioning your...

22/05/2026

Showcasing at RHS Chelsea is not like your average pop-up 🌸🤩

It’s where horticulture meets retail, and as an assessor for the tradestands, I get to see firsthand what makes a stand truly bloom.

The best product businesses here don’t just display what they sell. They create a world around it.

Here’s what separates the ones that stop you in your tracks:

🌼 They blend their product seamlessly into the planting. At its heart this is a horticulture show, the brands that remember that always shine.

🌼 They tell a story through the display. Not just what the product is, but why it exists and who it’s for.

🌼 They design for flow and feeling. Playful, thematic, immersive, you move through it, not just past it.

🌼 They build in surprise and delight. The unexpected detail that makes you gasp, laugh, or look twice. The moment you didn’t see coming that you can’t stop talking about.

🌼 They sweat every detail. Floors, signage, materials, finish. Nothing is accidental. Standards here are extraordinary 💪

The magic I’m always looking for is the scale of endeavour beyond the product itself…and to judge that, the one question I ask is

“If you took the product away, what are we left with?”

It’s not what you sell. It’s how you bring it to life in a setting that belongs in the world’s greatest flower show 😊🌺

Ever thought about applying for the show?

Ami x

20/05/2026

‘Out of this World’🌍 is this year’s Chelsea in Bloom theme.

For me it’s where Retail meets Horticulture 🛍️🌸

Have you had a chance to go yet? Anyone up for a floral safari this Friday? 💐💜🛍️🌺

Ami x

14/05/2026

Ready to learn how to confidently pitch like Ruby?

You’ve been asking for this👇

🚀 The Get Pitch Ready Bootcamp is back!!

5 days. Live. Online.

Whether you’re launching or scaling with retailers 👇

Learn how to pitch to buyers from a former retail buyer.

Starts 22nd June.

Waitlist in bio 👆