12/01/2022
💕BRAND IDENTITY💕
Creating a brand identity means creating a toolkit of visual elements to help you communicate effectively with your dream client.
The basics you need;
💗A bespoke logo (not one from Etsy!)
💗A colour palette
💗Font combination
You then need to consider a wider variety of visual content to help create a strong brand identity that your dream client LOVES!
💗Photography - a beautiful on brand backdrop
💗Your chosen image filter
💗Branded posts - these can be motivational posts, testimonials, hints and tips, sales posts and more!
💗Branded Instagram highlights
💗Leaflets/flyers/posters/gift vouchers
💗Colours & fonts for reels & stories
You don’t HAVE to design everything at once but getting the foundations right and creating consistent content, will help strengthen your brand identity.
Why is this important?
⚡️You’ll stand out from your competition.
⚡️Your brand is distinct making it memorable.
⚡️Scalable, creating a bespoke brand means you can evolve it rather than building something that is bought from Etsy, and like every other hair & beauty business.
⚡️Cohesive, creating consistent, on brand content means each piece compliments the other.
⚡️Easy to apply, as you grow you can start to outsource work with intuitive, clear instruction.
If you want to level up your brand identity please book a discovery call with one of our brand experts. We offer a variety of brand identity and development services.
Send us a dm and we’ll send you a calendar link ✨