Windmill Startup Coaching

Windmill Startup Coaching I Help Mid-Career Tech Professionals Build A Consulting Business Alongside Their Day Job Using The 3 Pillars of Success Blueprint
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If you’re a tech professional who’s just started building your social presence, it’s easy to get caught up in the number...
03/09/2026

If you’re a tech professional who’s just started building your social presence, it’s easy to get caught up in the numbers.

Followers. Views. Likes. Connections.

Because that’s what we keep seeing online.

I started with that mindset too. But the more I post, the more I realise the number doesn’t tell me much.

I’ve had people book discovery calls with me who weren’t even following me.

They just came across something I shared, it spoke to where they were, and they reached out.

That’s a very different kind of growth.

You don’t necessarily need thousands of people watching what you do. You need a few of the right people to understand what you know, what you’ve been through, and how you might be able to help.

For me, that’s been much more valuable than watching the follower number go up.

Keep sharing. Keep learning. Keep putting your experience out there.

You never really know who’s reading.

If this resonates with you, this 16th of September, I have a FREE webinar if you are planning to do consulting alongside your job.

Follow for details. Will be posting it here.

He was making £20,000 a month. Then it dropped to £7,000.💼 the same work👤 the same client ⏰ same hoursThe difference??? ...
27/08/2026

He was making £20,000 a month. Then it dropped to £7,000.

💼 the same work
👤 the same client
⏰ same hours

The difference??? The structure has changed.

That’s when I started thinking differently about what a “business” actually is.

You can be earning serious money and still be completely dependent on your own time.

If you stop working for 30 days, does your income stop?
If your biggest client leaves, does your business disappear with them?

If you stop chasing contracts, does your pipeline dry up?

That's the contractor trap.
Contracting isn't necessarily bad.

For many people, it's a great way to build expertise, cash flow and relationships.

The danger is staying there forever.

Because eventually, you want your expertise to become something you can package, document, repeat and scale rather than starting from zero every time you get a new client.

The goal isn't simply to earn more from your time.
It's to build something that becomes less dependent on it.
£20K → £7K is the warning.

The structure behind your income matters.
Save this if you're building a business around your expertise.

20/08/2026

Changing careers in your 40s doesn't mean starting from zero.

You bring these to the table:
✅ judgment
✅ relationships
✅ experience and ...
✅ lessons from everything you've already done

The direction can change without throwing away the years behind you.

If you've been thinking about a different path, what’s holding you back?

For thirty years, automation climbed up from the floorand stopped below you.This decade, it kept climbing.Twenty years o...
18/08/2026

For thirty years, automation climbed up from the floor
and stopped below you.
This decade, it kept climbing.

Twenty years of experience used to be a wall.
Now the machines treat it like a door.

The part of your job hardest to hand to a machine
is the part your CV describes worst.

The routine office work went years ago.
The expert's desk is next in line.

Follow for more career insights. 💡

11/08/2026

I've always been a fan of time boxing. Deciding in advance which task gets which slot. But I'd only ever thought of it as a way of planning what to do.

The thing that landed on the drive was the other half of it. A time box doesn't just tell you what to work on. It tells you what to stop.

So for the next three months I'm testing something. Work from five until one. Eight honest hours, then done. Not because the work is finished, it never is, but because one o'clock is where I've decided it ends.

And the hours I get back go to the things I've been quietly avoiding. The garage that's become a dumping ground. The garden I keep meaning to sort. Small and often, the way anything that compounds gets done.

The holiday takeaway wasn't work less. It was be honest about when not to work at all.

Do you feel this too lately? Where does yours spill over?

Who am I without this job?I've spoken to a lot of people who've reached the point of thinking about doing something diff...
06/08/2026

Who am I without this job?

I've spoken to a lot of people who've reached the point of thinking about doing something different, may it be consulting or other things for retirement and this question always seems to appear.

It's rarely about experience anymore. By that stage, they've spent decades building careers, leading teams, solving difficult problems, and earning the trust of the people around them.

The part that feels uncertain isn't the work.

It's leaving behind the title that quietly became part of their identity.

I've started wondering whether that's why so many capable people wait. They're trying to answer a question that only becomes clear once they take the first step.

One thing kept coming back while I was reading stories from people who'd already made that transition.

Almost nobody said, *"I wish I'd waited longer."*

Quite a few said, *"I wish I'd started sooner."*

I keep coming back to that thought.

And the hardest part of moving on isn't leaving the job at all. It's believing that everything you've spent years building still belongs to you, even after the title is gone.

👇 Comment "IDENTITY"and I'll send you the 10-Conversation Script; the exact, low-pressure way to test what you're worth without quitting a thing.

04/08/2026

I recorded this just after my morning run in Greece, while the thought was still fresh in my mind.

For a long time, I believed that doing great work would speak for itself. In many ways it did, but only up to a point. Eventually I realised that being good at what you do and helping other people understand why it matters are two very different skills, and learning the second changed more for me than I expected.

If you’d like to follow the journey, stick around and hit that follow. I’ll keep sharing the lessons, mistakes, and observations that have shaped how I think about work, business, and life.

Yet. One word can completely change the conversation you're having with yourself.There's a big difference between saying...
30/07/2026

Yet. One word can completely change the conversation you're having with yourself.

There's a big difference between saying, "I failed," and "I haven't figured it out yet."

The first sounds like a conclusion.
It tells your brain the story is over.

The second leaves the door open.
It reminds you that you're still learning, still improving, and still moving toward an answer.

I've noticed that the people who make the most progress in life are the ones who stop treating every setback as a verdict on who they are.

Instead of asking, "What does this failure say about me?" they ask, "What is this trying to teach me?"

That one small shift changes everything.

It doesn't make failure disappear.
It makes failure temporary.

So the next time something doesn't go the way you hoped, try adding one word. Yet.

It might be the difference between giving up and giving yourself another chance to figure it out.

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