15/05/2026
Iāve had a few people say to me recently, āAI will probably replace your job in a few years.ā And I understand why people think that. AI can already schedule meetings, draft emails, summarise notes, and automate so many of the admin tasks support roles have traditionally handled.
But the more businesses automate, the more I think the human side becomes more valuable, not less. A good VA or EA does so much more than complete tasks. We build trust, protect relationships, spot tension before it becomes a problem, and create an experience that makes clients feel supported. A lot of the role is judgement, emotional intelligence, and quietly holding everything together behind the scenes.
I donāt think support roles are disappearing, theyāre evolving. Part of my role now is actually helping clients implement AI and automation well, so they save time without losing the human experience that makes their business work.
