Laura Payne-Stanley

Name: Laura Payne-Stanley
Address: Southampton, SO152EW, GB
Telephone: +442382146680

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Laura Payne-Stanley

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Commercial advisor working inside the decisions that shape businesses.

27/10/2026

It’s International Black Cat Day. 🐈‍⬛

Which seems like the perfect opportunity to remember my two former bosses, Chloe and Clyde.

Both black cats. Brother and Sister feral cats from a rescue.
Both absolutely convinced they were the bosses of me. Neither particularly concerned with my plans, deadlines or personal space.

Sadly, neither is with us anymore, but I still have such loving memories of them.
Including Chloe becoming a travelling cat, living in 18 places in 2 years. 🖤

Looking back, being managed by two cats was probably excellent preparation for running my own business.

Constant demands. Questionable working hours. And an expectation of immediate service.

Still miss them x

19/10/2026

I think more business owners are thinking this than are willing to admit it.

Marketing has changed, platforms keep changing, and there's an overwhelming amount of advice about what you should be doing.

Post more. Post less. Build a personal brand. Make reels. Invest in ads. Use AI.

But here's a question. Are you bored of your own marketing? Or would you scroll straight past it?

Somewhere amongst all the noise, it's easy to lose sight of what marketing is actually supposed to do. Attract the right clients and generate profitable business.

If you've found yourself nodding along to any of this, DM me MARKETING.

05/10/2026

September, you were quite something.

A little UK travel.
A lot of British Columbia.
A few spectacular views, rather a lot of good coffee, and some very good memories made along the way.

There was work woven through it all, client conversations from a different time zone, and then, right at the end of the month, the small matter of launching an entirely new entity dinkfolk

So yes, September was busy.

But very much the good kind.

October it is already the 5th and you have a lot to live up to!!

30/09/2026

A few weeks ago, I said I’d been building something new with Leigh.

Today, I can finally show you.

Dinkfolk is live.

A new publication for DINKs, SINKs and adult-focused households, created from a gap we kept noticing in our own lives.

Not a pivot.

Not a replacement.

Just another business, another audience, and another thing I wanted to build properly.

And, for the avoidance of doubt, LPS isn’t going anywhere.

This space will stay LPS, with the occasional crossover when there’s something genuinely worth sharing from building another business.

Sometimes success is not narrowing yourself down to one thing.

Sometimes it is having built enough experience, freedom and confidence to create another one.

28/09/2026

I’ve been thinking a lot about the gap between looking successful and actually building something secure.

Because we’ve become very good at the signals.
Turnover figures. Follower counts. Big shoots. Events. Launches. The right room, the right outfit, the right backdrop.

But the bit I’m increasingly interested in is what sits underneath.
Cash flow. Resilience. Assets. Margin. Choice. Security.

A business can look very successful and still be financially fragile.
And the opposite is also true: some of the strongest businesses are not especially performative at all.

The old line still has something in it:

𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐬 𝐯𝐚𝐧𝐢𝐭𝐲. 𝐏𝐫𝐨𝐟𝐢𝐭 𝐢𝐬 𝐬𝐚𝐧𝐢𝐭𝐲. 𝐂𝐚𝐬𝐡 𝐢𝐬 𝐫𝐞𝐚𝐥𝐢𝐭𝐲.

Even with all the nuance that sits around profit and tax efficiency, the principle matters.
Success should give you more than something impressive to post.

𝙄𝙩 𝙨𝙝𝙤𝙪𝙡𝙙 𝙜𝙞𝙫𝙚 𝙮𝙤𝙪 𝙤𝙥𝙩𝙞𝙤𝙣𝙨

23/09/2026

Four Seasons Whistler handed me a 50ml bottle of marketing when I checked out this week.

Technically, it’s their room & linen mist. But it’s also the scent of the hotel,the one you notice before you even reach the entrance, and the one that becomes part of how you remember being there.

Research suggests pleasant ambient scent can increase customer responses by 3–15%.

Back in 2021, I talked about this in my TEDx talk on Brand Seduction: how brands can use all five senses to create a stronger relationship with customers.

And this is the insight you can borrow, you don’t need a hotel, a signature fragrance or a Four Seasons budget.

Ask yourself: What part of the experience could continue after the customer has left?

It might be scent, packaging, music, a physical object, the way something arrives, or a small detail they associate specifically with you.

Because the aim isn’t simply to be remembered.
It’s to create something that brings the experience back.

15/09/2026

This week looks a little different.

I’m in British Columbia, working around a West Coast time zone, with a few client sessions dotted amongst the Canada part.

And, actually, that feels quite fitting.

One of the things that matters to me as an advisor is never getting too far away from the reality of actually being in business.

Not just knowing what should work.

But knowing what it feels like when it’s your decision, your investment, your reputation and your name attached to it.

Because the theory is usually the easy bit.

The harder bit is making the call.
Backing it.
Living with it.
And occasionally changing your mind.

Over the past few months, alongside client work, I’ve been doing rather a lot of that myself again.

Building something new with Leigh.

Something additional to LPS, not instead of it.

And something that came from a gap I kept noticing in my own life, until eventually I decided to create what I couldn’t find.

I haven’t really talked about it here yet.

That’s about to change.

For now, Canada. A few client sessions. And what is going to be a rather big end to September.

Address

Southampton
SO152EW

Telephone

+442382146680

Website

http://www.laurapaynestanley.com/, https://futureality.online/

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