Reach PR

05/05/2026

On Thursday client Zone3 launches the inaugural National Triathlon Day featuring special guest, Natasha Sones who will be signing her new book on wild swimming.

05/05/2026

A few months ago I started to work with Emily Penn and eXXpedition. It’s all been under the radar a little as there has been much planning that’s gone into the launch.

However, we’ve finally been able to release the news that this week a groundbreaking all female scientific sailing voyage gets underway from Auckland. It will launch the first ever global study to map plastic pollution from sea to source.

It forms part of an advanced scientific programme with the University of Georgia (Dr Jenna Jambeck) to help pinpoint the most impactful solutions, as we know there’s not a ‘one size fits all’ tactic to plastic pollution. https://exxpedition.com

I’m delighted that I got Emily onto Sky News on Friday and the team in Auckland on TV (TVNZ) and radio in New Zealand this week to help launch this phenomenal mission.

If any of my media connections are interested in learning more, please get in touch.

(Sailing images from last time eXXpedition sailed).

03/04/2026

Throughout my career I’ve worked with a lot of start ups and independents. I find their drive and infectious passion for what they do very empowering. They’re able to move quickly when press opportunities come and I don’t have to wait days for over edited quotes. This is not what journalists want.

I started working for clean energy company Absolar at the end of last year and I’m as chuffed as they are when the press coverage comes in. Quotes from the CEO, Dr Phil Wu in a publication as big as this is key for a growing brand and helps to position them as key experts in their field.

The devices haven't been available in Britain before, and households may be unsure how they work and whether their home could benefit.

20/02/2026

Another 'Best' for TOG24 - this time in The Guardian. Great to work with Peter Bevan for this one.

Despite doing PR for the brand for a few years now, I still get a buzz every time the coverage lands. I can also attest to how good the kit is after my own ski trip recently. hashtag

Everything you need to know about buying ski gear: our fashion expert’s top budget brands for goggles, gloves, salopettes and jackets

20/02/2026

Huge thanks to Publisher, Simon Lambert for interviewing Heidi founders, Marcus and Alexander Blunt for 'This is Money'.

Helping to build a brand requires immersion into lots of different audience profiles and touch points and we were proud to see this one land.

This is a brilliant podcast and a perfect way to end a busy week.

Marcus and Alexander Blunt tell Simon Lambert the story of making their business idea a reality, how they rapidly grew it and share their tips for other entrepreneurs.

14/01/2026

Brilliant AI workshop with the legend that is Andrew Bruce Smith.

This is the third session I’ve been to with my PR tribe and each year we get blown away that little bit more. The opportunities to reduce some of our heavy workloads, which bog us down (I’m looking at you, Admin, shirking in the corner there!) is nothing short of phenomenal.

This isn’t about cutting corners. It’s about looking at some of the roles that take ridiculous amounts of unbilled time, such as resizing images and getting one of ‘PR AI Agents’ to do it. This frees up time for us to do what we specialise in (and are paid for), whether that’s media relations, or news generation and content.

Andrew shared some of the newly emerged functions that the AI platforms can now perform, so it also feels good that I’m currently one of the only PR consultants in the UK to know this stuff and its capabilities within business.

Thanks again Andrew for a superb session and Joanne Bridges for organising us Comms Queens and planning the whole day. And yes, Human Rachel did write this post. hashtag

18/12/2025

There are certain journalists I love working with as they thoroughly research their stories and don't just rely on a press release to do everything for them. We send out press releases - yes - but very often they're to spark further story ideas and thoughts. From these, bigger stories often arise with more interesting angles. Thanks to one of my favourites, Abi Butcher for including Heidi in this recent article.

Prices have gone up by an average of 10 per cent compared to last winter – but there are still affordable options out there

05/12/2025

Meet my tribe!

People think that as a freelance practitioner, I work on my own. This is far from the truth. I belong to an epic group of PRs and, whilst we all run our own individual business empires, we come together as a force on projects, collaborations and the best Christmas parties! You’re looking at the best PR agency in the UK in my humble opinion.

Thanks to these guys I always feel I’ve got the best team around me.

Thank to the Elves too, who cracked through the washing up when I was out! ******er

10/09/2025

It’s 25 years to the day when the BT Global Challenge 2000/01 set from Southampton, amidst a fanfare of the world’s press and a vast fleet of supporters. I was in one of those chase ribs looking after the media, making sure everyone got their interviews, images, and footage. It was one of the most exciting days of my life.

I’d started the previous year working for race organiser, Challenge Business and I always took pride in being able to work on events that would come to deliver such excitement and change lives across the globe. The BT Global Challenge was renowned as the ‘world’s toughest yacht race’ where we took someone with absolutely no experience and turned them into racing heroes. We’d train them to take on everything the oceans threw at them whilst travelling the ‘wrong way’ around the world, against the prevailing winds and tides.

I will always be grateful to Sir Chay Blyth who I worked for in a converted barn at his home in the Cotswolds, along with the rest of the amazing Challenge team.

I’ll never regret arguing with Sir Chay Blyth in my interview. I was young, probably not very experienced and had absolutely no idea how to sail. Despite Sir Chay almost falling asleep in my interview and yawning so hard he physically nearly fell off his seat, I stood up to him and told him why he needed me.

He was harsh, I’m not the arguing type and I’ll be honest, at that point I was annoyed I’d wasted my time. More importantly I was going to be late for my favourite gym class.

But I must have made an impression as I got the call the very next day.

What then followed was the most intense amount of work to get everything ready and Sir Chay went on to be an incredible man to work under.

He never liked us working late and would chase us all home. What he didn’t know is that I’d sneak back in, along with his five barn kittens and work late into the night contacting our media officers around the world. My feral feline friends would lie on me, play with me and attack me in equal measures. I’d then have to quietly leave, whilst trying not to disturb the ‘guard geese’ who would quickly come running up to peck me to smithereens (ever been attacked by a goose? I can tell you it hurts) and get back home for some shuteye before the next day would quickly be upon me.

I joined an amazing Media Team who were made up of the sponsor’s press team, broadcasters, photographers and specialists. I quickly learned from them and took my place on the front line as we took the BT Global Challenge to a worldwide audience.

Everyone who’s connected to the race will have stories. That’s just one of mine. It was life changing, incredibly fun, challenging, exhilarating and offered endless opportunities. I travelled the world, met some of my lifelong friends and loved every minute of it. I even learnt to sail.

Happy anniversary to all those connected to this exceptional race and of course to Sir Chay Blyth for making it all possible.

06/08/2025

Last week we had client, Zone3 in GQ with their best triathlon kit and now they've won Women's Best Wetsuit in The Daily Telegraph. Thanks for choosing Zone3 Sian Lewis

We took to the water to test the best wetsuits to wear whether it’s summer or winter