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Reach PR A full mix of PR & marketing services including copy writing, media relations, brand identity, internal comms, social media and event management

"Tell it like it is. It's not about you."That was one of the lines that stayed with me after an evening with Jeremy Bowe...
27/10/2026

"Tell it like it is. It's not about you."

That was one of the lines that stayed with me after an evening with Jeremy Bowen, the BBC's International Editor, at Salisbury City Hall last week for his talk, ‘Truth Under Fire’.

I love getting out to events, meeting new people and listening to those who've genuinely lived what they talk about. This was one of the most thought provoking nights I've had in a long time.

Jeremy has reported from more than 90 countries and 20 wars. He showed clips that never made it on to TV and they were eye opening, showing what reporting from the frontline really involves.

The job of a journalist, in his words, is to find a way to give the best, unobstructed version of the truth. Be factual. Use direct, clear language. Tell people what it is.

Around 2011 Jeremy explained that, as smartphones became widespread, the line between real and fake news started to blur. Today social media, bots and speed are shaping headlines and he described a wall building up around what the truth is. There is no 'think' time as 'news' get shared instantly and there are consequences to that.

Social media rewards opinion, whereas good journalism is meant to be impartial and that's getting harder to protect.

I'll be honest. Like many people, I sometimes question what I'm being told, from the BBC and everyone else. We're bombarded with messages every day. So, it was powerful to hear from someone so clearly committed to getting to the truth and so open about the personal cost of doing it.

The talk was funny, very sad in places and really made me think. As someone who works with journalists every day, it's reminded me why accuracy, clarity and trust matter more than ever and what we put in front of a journalist should always stand up.

Despite everything he has seen, Jeremy still believes there is good in humanity. That's a pretty good note to end on.

Where do you get your news from and do you trust it?

Bit of Thursday fun. I was inspired by journalist Fiona Russell who tried this, which is to ask Google if you are known,...
08/10/2026

Bit of Thursday fun. I was inspired by journalist Fiona Russell who tried this, which is to ask Google if you are known, liked and trusted.

‘Known’ might be pushing it a bit (I can be quite loud in a pub quiz) but I did rather like the summary it popped out with – I’ll take that! Here's mine - give it a go!

Rachel Follett (UK Communications and PR Specialist): She is a freelance PR consultant, marketer, and copywriter who founded Reach PR. Based in the Southampton area, she specializes in sports and outdoor brands (such as cycling, sailing, and watersports). Within her professional network, she is highly liked and trusted, with peers and clients publically commending her as an inspirational, versatile and supportive professional. www.reachpr.co.uk

I’m a little (fashionably) late writing about Seawork which took place last week, but huge thanks to the rest of my Medi...
17/06/2026

I’m a little (fashionably) late writing about Seawork which took place last week, but huge thanks to the rest of my Media Centre buddies and the whole of the Mercator Media Ltd event organising team for looking after me as they always do.

This is the 9th year (wow, 9!) that I’ve been working for the largest commercial marine exhibition in Europe and it was another superb year.

My role at Seawork is two fold. Firstly I’m a Press Officer so interview exhibitors and find stories from the floor (I was delighted to see some of my features making front page news).

My second role is PR and I worked hard this year to expand coverage outside of the region and onto more of a national platform. The Times did a lengthy interview, so we’re expecting coverage from this soon and LBC Radio also ran a feature on Seawork and its exhibitors.

This year we welcomed BBC South Today along, who ran a sizeable feature on the main evening news and Portsmouth News spent hours researching stories and has published multiple articles (including front page news today, as part of a three-page feature).

Great to catch up with so many people and see the brilliant work that the exhibition promotes. Thank you Seawork. See you next year.

On Thursday client Zone3 launches the inaugural National Triathlon Day featuring special guest, Natasha Sones who will b...
05/05/2026

On Thursday client Zone3 launches the inaugural National Triathlon Day featuring special guest, Natasha Sones who will be signing her new book on wild swimming.

A few months ago I started to work with Emily Penn and eXXpedition. It’s all been under the radar a little as there has ...
05/05/2026

A few months ago I started to work with Emily Penn and eXXpedition. It’s all been under the radar a little as there has been much planning that’s gone into the launch.

However, we’ve finally been able to release the news that this week a groundbreaking all female scientific sailing voyage gets underway from Auckland. It will launch the first ever global study to map plastic pollution from sea to source.

It forms part of an advanced scientific programme with the University of Georgia (Dr Jenna Jambeck) to help pinpoint the most impactful solutions, as we know there’s not a ‘one size fits all’ tactic to plastic pollution. https://exxpedition.com

I’m delighted that I got Emily onto Sky News on Friday and the team in Auckland on TV (TVNZ) and radio in New Zealand this week to help launch this phenomenal mission.

If any of my media connections are interested in learning more, please get in touch.

(Sailing images from last time eXXpedition sailed).

Throughout my career I’ve worked with a lot of start ups and independents. I find their drive and infectious passion for...
03/04/2026

Throughout my career I’ve worked with a lot of start ups and independents. I find their drive and infectious passion for what they do very empowering. They’re able to move quickly when press opportunities come and I don’t have to wait days for over edited quotes. This is not what journalists want.

I started working for clean energy company Absolar at the end of last year and I’m as chuffed as they are when the press coverage comes in. Quotes from the CEO, Dr Phil Wu in a publication as big as this is key for a growing brand and helps to position them as key experts in their field.

The devices haven't been available in Britain before, and households may be unsure how they work and whether their home could benefit.

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