Internationally recognised as a leading, innovative customer experience consultancy, creating value through Insight and Transformational Customer Journey Management.
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Back in 2001, customer experience pioneer Chris Garthwaite, recognised that the seismic shifts in multi-channel retailing were leaving the experience disjointed
for the customer. CGA was conceived and since its inception, CGA has become renowned for its dedication to the customer agenda. It has led the way in creating value through transforming customer journeys into compelling and commercial experiences, bringing many companies closer to their customers and improving results. CGA is typically engaged on national and international Customer Experience improvement and transformation programmes, receiving endorsements for creativity, insight and fresh thinking. Our proprietary journey mapping solution Heartbeat® helps to bring the customer to life, showing immediate pain points in real-time and identifying where future intervention will offer greatest value. It’s critical to understand the implications of not becoming customer centric and the direct impact this is likely to have on future growth and efficiency strategies. The future arrives faster than we think….
