Asha Clearwater

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Asha Clearwater Creative Content Coaching For The Business Community and book editing, guidance and publishing for aspiring authors.

08/10/2026

Would the people who know you recognise your voice in your content?

Something to think about on a Tuesday afternoon. What’s your view? 😀📚
06/10/2026

Something to think about on a Tuesday afternoon.

What’s your view? 😀📚

OOH, SHINY: THE ADHD TECH TRAPTaz has a beautiful Mini that needs a visit from the AA, I’ve bought another electric toot...
06/10/2026

OOH, SHINY: THE ADHD TECH TRAP

Taz has a beautiful Mini that needs a visit from the AA, I’ve bought another electric toothbrush and we’ve both signed up for a piece of wearable AI that promises to catch our ideas before they disappear. There’s quite a lot to unpack about our relationship with technology.

We’re now well into the second series of our Awesomely Off-Topic podcast, and in this week’s episode we explore the ADHD tech trap: that glorious moment when you spot a gadget and can already picture how much easier life will be once you own it. Sometimes you’ve even planned a whole new business offering before you’ve clicked “buy”.

Then it arrives, and you discover how much you have to remember, charge, connect or rearrange before you can use it.

We get excited about smart glasses and earbuds that could help us hold conversations in another language, although AI companions have us wondering where we’d draw the line.

Meanwhile, a voice-note misunderstanding turns our meditation mat into something with a rather different purpose, and Taz’s attempts to discuss my toothbrush don’t stay sensible for long.

There’s a serious conversation in there about finding tech that works with your brain, accompanied by some fairly revealing admissions from two people who are very susceptible to a promising gadget.

To listen, search for Awesomely Off-Topic wherever you usually get your podcasts and look for season two, episode 29: “Ooh, Shiny: The ADHD Tech Trap”.

What’s the most convincing promise a gadget has made you, and how did it work out in real life? 😁

GOOD MOANING!Or should I say… GOOD AFTERBOON?I have a very impotent massage for you.You may thonk you are being perfectl...
02/10/2026

GOOD MOANING!

Or should I say… GOOD AFTERBOON?

I have a very impotent massage for you.

You may thonk you are being perfectly Claire in your communication.

You know what you mint.

You know exactly what massage you intended to put across.

Unfortunately, once your massage has loft your moth, you have no idea what the person at the either ond is gooing to do with it.

They may misunderstand it.

They may odd something to it.

They may p**s it on to somebody else.

Who may then p**s it on agoon.

Someone remombers hoff of it. Someone odds something they heard three wokes agoo. Someone else fills in the gops with what they thonk you mint.

And before long, your perfectly innocent massage has become something else antirely, involving sugar beet, hot seas, cyber attacks and an urgent nood to stick up on toilet reel.

Congratulations.

You have crated Frankenstein’s Massage Monster.

This woke on Awesomely Off-Topic, Toz and Osha are spoking aboot what happens to your massage once it leaves you and goes out into the wold.

People remomber frogments.

They repeat frogments.

They reinterpret frogments.

Then they p**s those frogments on to other people.

And simtomes they Meccano the lot together until the massage that comes out at the either ond bears bu**er all resemblance to the one you originally sont.

So how do you Mick sure that, if people only remomber 10% of what you said, it’s the right 10%?

How do you mic sure people actually know wit you do, wit you stond for and wit you want to be noon for?

And how do you become recognisably you without repitting the same bloody thing over and over until everyone wants to give you a sick in the moth?

We have some very impotent exercises for you.

No dumbballs requeered.

Frankenstein’s Message Monster is the latest opisode of Awesomely Off-Topic.

Losten to it new and downlaid it wherever you normally get your pidcosts.

Please p**s it on to your fiends too.

Because the ultimate test of communication isn’t what you sod…

It’s what surveeved.

Good lick.

,

Officer Crobtroo
xx

PS: I am slightly possed iff at not being incleeded in this opisode. An antire discussion aboot massages getting lost in translootion and nobody thonk to osk me.

I am diply iffonded.

WHAT KEPT ME TURNING THE PAGES IN SEPTEMBERSeptember seems to have been a particularly good reading month for me. I fini...
01/10/2026

WHAT KEPT ME TURNING THE PAGES IN SEPTEMBER

September seems to have been a particularly good reading month for me. I finished four books, which is more than usual, probably helped by being away from the office for a while and having a bit more time when I could actually sit and read.

Interestingly, three of the four were fiction. I usually mix fiction and non-fiction a bit more, but apparently September was the month for disappearing into other people’s worlds.

📚 How to Stop Time – Matt Haig

I love Matt Haig’s writing and this one might just be my favourite of the month.

It’s a wonderful book about time, ageing, mortality, love, guilt and what it actually means to live. It jumps backwards and forwards through different periods in history, which I loved, and the main character is beautifully drawn.

There was also something quite special about reading parts of it while I was away in the South West and realising I was in the part of the world where some of the story takes place.

It made me think about getting older and our relationship with time in ways I hadn’t expected. Matt Haig also has this amazing ability to evoke so many different emotions, and the sense of love and loss in this book felt incredibly real. I wiped away a tear or two on more than one occasion.

A fabulous book, and one that stayed with me after I’d finished it.

📚 This Is What Happened – Mick Herron

This was probably my other favourite and I absolutely steamed through it.

It’s a dark, twisty psychological thriller and there were moments when I genuinely felt claustrophobic reading it. Mick Herron writes London brilliantly – particularly its seedier side – and his characters aren’t necessarily likeable, but they are completely believable.

There were so many twists and surprises, and it was one of those books where I’d stop for lunch and think, ‘I’ll just read a little bit more…’ then find myself completely sucked back in.

Very different from his Slough House books, but unmistakably Mick Herron. I’d love to see this made into a film.

📚 A Danger to Herself and Others – Alyssa Sheinmel

Another dark one – I’ve clearly had a theme going on without realising it!

This is YA fiction, although I certainly don’t think you need to be a young adult to enjoy it. It centres on Hannah, a teenager who finds herself in a psychiatric facility after her best friend is seriously injured. Hannah is convinced there’s been a terrible misunderstanding and that she doesn’t belong there, and we experience much of what happens through her eyes as she tries to make sense of how she ended up there.

Again, it was the twists that got me. Every time I thought I’d worked out what was happening, something else came along and shifted my perspective. I particularly liked the way the story gradually opens up and makes you question what you’ve already been told.

I read quite a lot of YA fiction and really enjoyed this one. An easy read in terms of style, although definitely not in subject matter.

📚 All In: Football, Life and Learning to Be Unapologetically Me – Mary Earps

The only non-fiction book of the month.

I’ve always been a big Mary Earps fan and wanted to read this after all the controversy surrounding her retirement from international football.

I found it harder going in places than I’d expected and it didn’t grab me quite as much as the other three, but I’m glad I read it.

It gave me a much better insight into Mary herself, how hard she fought to gain her place at the very top of the game and stay there, and the discipline and sheer determination that took. It also gave me a sense of some of the challenges she’s faced and what elite football can look like from the inside.

It was interesting to hear events from her perspective rather than through news reports and other people’s opinions.

So that’s September’s reading. I think How to Stop Time just sneaks in as my favourite, with This Is What Happened very close behind.

Have you read any of these? What was the best book you read in September?

Keep reading…and writing! 😀📚

WHO NEEDS TO READ WHAT YOU KNOW?Every day, people are looking for answers to problems you already know how to solve.They...
30/09/2026

WHO NEEDS TO READ WHAT YOU KNOW?

Every day, people are looking for answers to problems you already know how to solve.

They’re Googling, asking questions in Facebook groups, listening to podcasts, signing up for courses and reading books to find the information, ideas and experience that could help them.

Perhaps some of that could come from you.

If you’ve spent years doing what you do, working with clients and building up your knowledge and experience, there’s a good chance there’s a book in there somewhere.

Perhaps there’s one particular subject you know inside out, something you find yourself talking about regularly or an area where you know your experience could genuinely help somebody else.

That could be your microbook.

My next six-week Microbook Programme starts next Tuesday, October 6, with our first online Zoom session at 6.30pm UK time. All the sessions are recorded, so if you can’t make them live, you can catch up when you’re free.

We’ll meet online for 90 minutes every week for six weeks. During that time, I’ll help you develop your idea, find the right structure, decide what needs to go into your book and support you as you get the words written. You’ll also have support between sessions through our private WhatsApp group.

Once the writing is finished, I don’t leave you there with a manuscript and a list of things you need to sort out for yourself.

We’ll format the interior of your book and design your front and back cover, then give you the finished files ready for publication.

The copyright remains yours, so you can choose to publish through Amazon KDP, IngramSpark or an independent printer. We’ll also handhold you through the uploading process.

Your book. Your words. Your way.

The programme costs £650, with payment plans available.

If there’s something you know that could make a difference to somebody else, perhaps this is the time to get it out there.

Drop me a message if you’d like to know more.

So, what’s your microbook about? 😁📚

PS A pic of happy me feeding a family of Capybaras just because I can. 😉

HOW MUCH OF YOUR MESSAGE IS ACTUALLY GETTING THROUGH?This week’s Awesomely Off-Topic started with a conversation Taz Tho...
29/09/2026

HOW MUCH OF YOUR MESSAGE IS ACTUALLY GETTING THROUGH?

This week’s Awesomely Off-Topic started with a conversation Taz Thornton overheard while waiting for me at an appointment.

It involved stocking up on essentials, rising prices, the temperature of the sea, war and sugar beet. Yes, really.

Somehow, several completely different scraps of information had become tangled together into one story, and it got us talking about how easily that happens.

We hear something. We remember part of it. We forget another bit. We add something we heard somewhere else. Somebody tells us their version and, before long, we’re absolutely certain we know what happened.

We all do it to some extent, but the conversation got really interesting when we started looking at what that means for our businesses and the messages we’re putting out there.

What are people actually remembering about you?

That question took us down quite a few rabbit holes this week, including Napoleon, toilet roll shortages, pygmy hippos, Meccano, dragonflies and a particularly squeaky chair.

We didn’t leave it there, though.

There are some really interesting practical exercises in this episode that you can do along with us. We worked through some of it ourselves while we were recording and, I’ll admit, it made me look at my own messaging and realise there are things I want to pay a bit more attention to.

You’ll need something to make a few notes on and, for one part, three willing people. That’s all I’m giving away.

No dumbbells required, despite Taz’s best efforts.

🎧 Listen to the latest episode of Awesomely Off-Topic here: https://www.buzzsprout.com/2523288/episodes/19878051-s2-e28-frankenstein-s-message-monster-what-does-your-content-say-about-your-brand

Have a listen, try the exercises and let us know how you get on.

How confident are you that the message you’re putting out there is the one people are actually hearing?

WHY BOOKS DISAPPEAR AFTER LAUNCHYou’ve spent months, maybe years, writing your book, then comes the editing, design and ...
15/09/2026

WHY BOOKS DISAPPEAR
AFTER LAUNCH

You’ve spent months, maybe years, writing your book, then comes the editing, design and everything else involved in finally getting it out into the world.

Launch day arrives, you tell everyone about it, share the links, hopefully sell lots of copies, get some lovely reviews and have a well-earned celebration.

Then what?

That’s the question behind this week’s Awesomely Off Topic, which is a little different because I’m taking the lead for a change and talking about my passion – books.

Far too many good books slowly disappear once the excitement of launch has died down. They’re still sitting there on Amazon, bookshelves, surrounded by millions of other books, while the author has stopped talking about them and moved on to whatever comes next, and that’s where I think authors are missing the next important step.

Publishing your book isn’t the finishing line. There’s so much more you can do to give it a much longer life and get it in front of new readers.

In this episode, Taz also geeks out around Amazon categories and keywords, and we explain why the ones you chose when you launched your book might not necessarily still work for you months later. Bestseller rankings come into the conversation too, along with some of the tactics people use to try to achieve them and why Taz has some very strong opinions about slashing the price of your book to get there.

We also talk about what happens after publication and how you can keep your book visible without feeling as though you’re constantly banging on about the same thing, sharing some of what we’ve learned from our own books and from working with other authors.

In true Awesomely Off Topic fashion, there are also dogs needing to go out, Merlin demanding his tea and lots more random discussions to hopefully raise a smile or two.

🎧 Listen here: https://www.buzzsprout.com/2523288/episodes/19737532-s2-e22-writing-your-book-isn-t-the-hard-part-getting-anyone-to-notice-it-is

If you’ve already published a book, when was the last time you did something to help somebody new discover it?

PS Here’s a pic of me after having my face covered in ash during the prep for a firewalk at the Shamanic Gathering in Glastonbury where Taz Thornton and I were leading the firewalk and a workshop on story weaving. A beautiful event to be part of. 😀🔥📚

SHOULD YOU REALLY STOP MONETISING YOUR HOBBIES?There seems to be a bit of a backlash going on at the moment against turn...
08/09/2026

SHOULD YOU REALLY STOP MONETISING YOUR HOBBIES?

There seems to be a bit of a backlash going on at the moment against turning the things you love into something that earns money.

We keep hearing versions of the same argument – hobbies should stay hobbies, monetising them somehow spoils them, and the moment money gets involved the joy disappears.

Taz and I both think there’s a lot more to it than that.

In this week’s Awesomely Off Topic, we get stuck into the whole debate about hobbies, business, creativity, money and whether earning from something you genuinely love really has to mean taking the joy out of it.

We talk about my lifelong love of books and how that eventually became such a big part of my business, Taz’s medicine crafting, the dangers of turning creativity into a production line and why boundaries matter if you want to keep enjoying what you do.

There’s also a brilliant listener question, plus a very timely example involving the sudden arrival of four bins and somebody spotting a business opportunity. 😂

As usual, we go off in a few directions along the way – books, beachcombing, ADHD, portfolio careers, penny falls, Merlin making his customary contribution and whether something really has to become huge to be worthwhile.

You can listen to the new episode here: https://www.buzzsprout.com/2523288/episodes/19717385-s2-e25-please-monetise-your-hobby

Have you ever turned something you loved doing into something that earned you money, and did it make you love it more, or change the way you felt about it?

WHAT GIVES YOU SPACE? I dipped into my new Little Book of Meditations and Mantras this week and I landed on these pages....
03/09/2026

WHAT GIVES YOU SPACE?

I dipped into my new Little Book of Meditations and Mantras this week and I landed on these pages.

So I asked, what gives me space?

The answer in the moment was being out in nature. So, I went out into my garden for a few minutes. I stepped away from the screen, sat on our love seat on the patio and took in a long, deep breath.

I listened to the wind through the trees, the starlings and the blackbirds. I watched a butterfly come over the garden gate from my neighbour’s buddleja.

Then I saw one of my dogs sniff out a left over hedgehog kibble and look over his shoulder at me before tucking in, tail wagging.

All these things made me smile. They gave me space to relax. I felt my shoulders lower, my breath easing into a slow, deep rhythm.

Tomorrow what gives me space may be different. It could be going for a walk, singing along to a favourite song or spending some quiet time alone.

So, ask yourself, what gives me space today? Then, go do it and write about it. Your heart, mind and body will thank you for it.

Tell me how you get on. 😀📚

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