01/09/2026
Being successful for many women who start a business is replacing their salary.
And I understand why because when you reach that milestone it feels secure.
But that as a goal will actually hold you back.
Most of us are not motivated by money, it’s why we struggle to ask for a sale.
We are motivated by creating an impact in someway.
That’s the work that needs to be in the foundation of your business, because it underpins everything and every decision you make.
So that is the question I ask first when starting out with a client.
Take a step back and ask yourself what impact do I want my business to make, from that we then create the narrative which will eventually underpin your marketing.
I am Donna, founder of the 50+ circle a business support community offering coaching, strategy sessions and live training every single month.
If you are building a business let’s do the work that supports your marketing and makes buying your services the obvious choice.