Queen Bee - Marketing for Florists

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Queen Bee - Marketing for Florists

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We're your marketing wing-women. We help disheartened florists get their buzz back.

Subscribe to our newsletter and check out our marketing courses designed specifically for florists!

28/10/2026

When you’re up to your eyes in pine needles and running low on creative fuel, AI can be really useful for getting you past that dreaded blog blank page.

Use it to brainstorm angles, build an outline, suggest headings or get a rough first draft moving, then bring your own florist knowledge, experience and personality to the party.

But there is a catch ✋

AI is only as useful as the brief you give it.

Tell it who you’re writing for, what you want the blog to achieve, your tone of voice, approximate length, keywords and what you want the reader to do next.

The better the brief, the less time you’ll spend getting into an argument with ChatGPT 🤣

Want a blog brief template to focus your thinking? Your wish is our command ✨

https://www.wearequeenbee.com/resources/2024/11/9/blog-smarter

25/10/2026

Absolutely 💯 all steps count, however big or small 👏🏻

22/10/2026

There’s only one Premium Kit in this reel and apparently we both want it 😂

If you’ve missed it, Let’s Talk Eco: A Florist’s Marketing & Confidence Kit is our free collaboration with OASIS® Floral Products, created to help florists talk more easily about OASIS® Renewal® Floral Foam and the wider eco choices they’re making, with ready-made wording, conversation starters, marketing ideas, customer-facing materials and more.

And to celebrate, 10 florists will win a Premium Kit packed with ready-printed marketing materials and useful shop goodies, plus a box of OASIS® Renewal® Floral Foam and a free place on a 2027 Queen Bee Worker Wing marketing workshop!

To enter:

✅ Follow and
✅ Download the free Let’s Talk Eco: A Florist’s Marketing & Confidence Kit
✅ Do it before 31st October
✅ You’re in the draw 🙌

That’s it.

If you’ve been meaning to get your hands on the Kit, this your cue. Do it now, before Helen claims another one!

https://www.oasisfloral.co.uk/renewal-floral-foam-marketing-confidence-kit

T&Cs: 10 winners will be selected at random from all sign-ups to Let’s Talk Eco: A Florist’s Marketing & Confidence Kit between 18/10/26–31/10/26 and announced on 31/10/26 via . Open to UK mainland residents only. This giveaway is not endorsed, sponsored or associated with Meta. Beware of spam accounts: winners will only be contacted from the official profile or via the email address provided when downloading the Kit.

21/10/2026

I don't want you to get your stockings in a twist, but last Friday marked 10 weeks until Christmas! Which means we're now 9 and a bit.

😱😱😱

Are you ready for it?

Our latest blog for British Florist Association provides a checklist of how you can prepare your marketing ahead of the silly season. Before you start ramping up the social posts, upping the emails and bombarding the printers, check in with your your target audience, your messaging, your channels. The answer might not be more, it might be about better.

https://britishfloristassociation.org/for-the-industry/a-florists-christmas-marketing-checklist-five-things-to-sort-before-the-festive-frenzy/

Meanwhile, with 9ish weeks to go, we'll be sharing a tip a week to help you sleigh the season (see what we did there?!?). If you want to make sure you catch them all, make sure you're following us and signed up to our newsletter 💌 https://view.flodesk.com/pages/633820a17a59217f2325674c

20/10/2026

Why florists told us they DON’T invest in marketing…

Earlier this month at FleurEx, we were part of The Glow Up - a game all about the different ways florists choose to invest in their businesses, and what those choices might mean for profitability.

When we asked some of the florists who chose not to invest in marketing why, we got answers like:
🗨️ “I’ve done a marketing course before.”
🗨️ “I have a background in marketing.”
🗨️ “My friend does marketing.”
🗨️ “I use all the Queen Bees’ free tips & advice.” 😂

Except… all of those are marketing investments.

It might not involve handing over money, but you’re investing your time, using knowledge you’ve already paid for, borrowing someone else’s expertise or actively seeking out ideas that will help you market your business better.

And somewhere underneath all of that is the recognition that marketing matters.

So maybe the question isn’t whether you invest in marketing.

Maybe it’s whether it’s getting enough of your time, attention and priority to do the job you need it to do.

And if budget is tight, start exactly where one of our Glow Up florists does 😉 Our blogs, newsletters and free resources are packed with ideas you can put to work without spending a penny.

Just don’t mistake not spending money on marketing for not needing to invest in it.

19/10/2026

Your customer probably isn’t thinking about the flowers.

They’re more likely thinking:

🎁 About the gift they still need to buy.

🍽️ About the table they want to look gorgeous.

👩‍❤️‍👩 About the friend they still haven’t arranged that Christmas catch-up with.

Shifting your language to meet that can make your marketing feel a whole lot more relevant with much better sales conversion rate!

We’ve shared Christmas-specific examples and starting points for your seasonal marketing, over on the blog.

https://www.wearequeenbee.com/blog/2026/10/13/one-christmas-bouquet-five-different-ways-to-sell-it

11/10/2026

It’s this week 👀

We’ll be live on Wednesday for our next Worker Wing workshop, Stop Selling the Flowers.

If you’ve been meaning to book, there’s still time to join us.

One hour, lots of practical florist-based examples, and plenty to help you sell without feeling salesy.

See you Wednesday? 🐝🐝

https://www.wearequeenbee.com/florist-sales-and-marketing-language-workshop

07/10/2026

It’s LIVE 👀🌿

Our Let’s Talk Eco: A Florist’s Marketing & Confidence Kit is officially out in the world and yes, it’s completely FREE.

Created between OASIS® Floral Products (UK) & Queen Bee - Marketing for Florists, it’s packed with practical language, customer-facing tools and marketing support in the form of downloadable posters, graphics and stickers to help florists talk about sustainability more clearly, confidently and without the wobble.

So if you’ve been meaning to get better at explaining your sustainable choices, this is for you.

Download yours now https://www.oasisfloral.co.uk/renewal-floral-foam-marketing-confidence-kit

Now, who’s going to tell Paul he wandered around all day with a sign on his back...

06/10/2026

These are all the kinds of florist captions we see every day.
They’re polished. They’re descriptive. They tell us what’s in the arrangement, what colours have been used and what style it is. But they mostly stop there.

And that means they’re missing the bit that helps a customer care.

🤔 Why would they want it?
🤔 What moment does it belong to?
🤔 What problem does it solve?
🤔 How is it going to make someone feel?

That’s exactly what we’re digging into in our next Worker Wing workshop, Stop Selling the Flowers.

In 60 minutes, we’ll help you move beyond simply describing what you’ve made and find better language for the reasons your customer should want it.

14 October | 12pm | Online via Zoom | £25

If your flowers are stronger than your captions right now, this one’s for you 🐝

https://www.wearequeenbee.com/florist-sales-and-marketing-language-workshop

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