05/12/2025
OpenAI have introduced a new experience in ChatGPT that does the research for you to help you find the right products. Instead of sifting through dozens of sites, you can just describe what you’re looking for—“Find the quietest cordless stick vacuum for a small apartment,” “Help me choose between these three bikes,” or “I need a gift for my four year old niece who loves art”—and shopping research builds a thoughtful guide to help you decide.
It asks smart clarifying questions, researches deeply across the internet, reviews quality sources, and builds on ChatGPT’s understanding of you from past conversations and your ChatGPT memory to deliver a personalized buyer’s guide in minutes.
This is the direction of travel for shopping online and creates challenges for any online business. I am seeing an increasing amount of traffic from ChatGPT to our e-commerce sites. Getting noticed by ChatGPT and similar will become the new challenge for SEO.
It is already available in the app. Have you tried it yet? Did it find what you were looking for? How was the experience? Am interested to know any thoughts.
A new shopping experience that helps you find the right products for you.
