A Close Approach - Marketing Strategy Content

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A Close Approach - Marketing Strategy Content

Helping businesses get closer to the marketing that works. Less noise. More focus. Based in Suffolk, UK.

⬇️ Come closer

Founder: Abby Close | Marketing Strategist. 10 Years+ Marketing Experience across corporates, SMEs and start ups.

21/08/2026

If you’re new around here, hello 👋 I’m Abby the face behind A Close Approach and I thought it was probably about time you got to know the person behind the brand a little better.

I’m a big believer that good marketing starts with a conversation. Usually with a cup of tea. ☕️

I’ll probably ask you a lot of questions. 😂 I’ll want to know what you’re trying to achieve, who you’re trying to reach, what’s frustrating you and what you’ve already tried, because I don’t think there’s a one-size-fits-all answer to marketing.

I’ve spent the last 10+ years working in marketing and communications, from big organisations and big budgets to helping smaller businesses make sense of what they actually need to be doing.

Sometimes we need to step back and work out the bigger picture. Sometimes you need a proper marketing strategy. Sometimes you need someone to look at your website, content or online presence and tell you what’s working, what isn’t and what I’d change. Sometimes you’ve got loads of ideas but absolutely no idea where to start.

And sometimes you just need someone to sit down with you, ask the right questions and help you figure it out.

We can do that through a one-off session, a roadmap, a strategy, ongoing support or something we shape around you.

Swipe through to get to know me, see what people have said and have a little nose at the different ways we can work together.

And if you fancy a cuppa and a chat about your marketing, you know where I am. ☕️💗

A Close Approach. Less noise. More focus.

18/08/2026

STOP. Take a step back from your current marketing approach. Too much noise, not enough clarity? It’s time to strip your marketing back to what actually works.

Join Let’s Do Marketing, Together.

This is a NEW live, interactive workshop series by Abby from A Close Approach, designed for small business owners who are ready to ditch the overwhelm, rebuild their marketing foundations, and tackle their goals alongside a community that gets it.

No fluff. Just real strategy and real collaboration.

Ready to get back to basics? Visit https://www.acloseapproach.co.uk/marketing-workshops to learn more.

Abby

11/08/2026

POV: Your marketing finally feels like it's getting you closer to where you want it to be… 🙌🏽

No more posting just because you feel like you should or trying every new trend, platform or “must-have” marketing tactic.

Just a clear strategy, the right priorities and marketing that actually makes sense for your business.

Because good marketing isn't about doing more. It's about getting closer to the right people, the right message and the right goals.

That’s A Close Approach.

06/08/2026

Hello 🤗 here's a little reminder about who I am and how I can help you move a bit closer to your marketing goals.

Let's have a cuppa?

Abby

acloseapproach.co.uk

05/08/2026

Not every scroll-stopping idea needs a big budget. It needs a brave one.

🐿️ Pip & Nut have used the same squirrel for years across billboards, buses and TV. One distinctive idea, reused everywhere, beats reinventing your creative every quarter.

👓 Specsavers make you double-take at their own eye test. A tiny "aha" moment sticks in a way a straight ad never does.

🏡 Morar Living turned care home content into glow-in-the-dark dodgeball, proof that doing the opposite of what your industry always does is how you get noticed.

None of this is about production budget. It's about having the confidence to sound like your brand, not like everyone else in your category.

Which one made you smile? And is there a "safe" thing your business keeps doing that might be worth ditching? Let me know in the comments, or send me a message if you'd like a second pair of eyes on your own marketing. 🙂

Abby

03/08/2026

When you run your own business, it's easy to wonder if what you're doing is really making a difference. Then a client shares something like this... ❤️ Thank you 🙏🏽

Helping businesses find clarity, uncover new opportunities and build a marketing plan they actually feel confident to follow is exactly why I started A Close Approach.

Marketing doesn't have to feel overwhelming. Sometimes all you need is someone to help you step back, see the bigger picture, and create a clear path forward.

To every client who trusts me with their business – thank you. It really does mean the world.

If you're feeling stuck, overwhelmed or unsure where to focus your marketing next, my inbox is always open. 💬

MarketingStrategy SmallBusinessSupport SuffolkBusiness BusinessGrowth MarketingConsultant

28/07/2026

🤖 Can AI really work for your small business?

That was the question at this morning's webinar I attended and it sparked some great conversations.

There were businesses who have fully embraced AI, one speaker joked that Claude is their best friend, while another had even given their AI assistant a name!

But... There were also understandable concerns, particularly from creative businesses worried about copyright and protecting original work.

One of the biggest takeaways for me wasn't about the technology itself.

It was about having a growth mindset.

➡️ Learn. ➡️ Test. ➡️ See how it can help. ➡️ Adapt.

You don't have to use AI for everything. Maybe you just use it to proofread an email before you hit send. Ask it to research a topic. Create a brief for a project. Summarise your meeting notes. Use it to support your thinking, not replace it.

How are you using AI in your business? Or what's one task you'd be willing to test it on first?

Abby - [email protected]

acloseapproach.co.uk

26/07/2026

WHAT THE HECK IS MARKETING⁉️

I’m planning an online workshop for small business owners who think:

🤔 “I know I need to do more marketing…”
😵‍💫 “But what does that actually mean?”

We’ll cut through the jargon and look at the bigger picture:

💷 PAID
📣 EARNED
🏠 OWNED

You’ll leave with your own simple Marketing Map so you can see what you’re already doing, where the gaps are and what to focus on next.

No jargon or pressure to post constantly, just a clearer picture of what marketing actually is.

And this isn't just theory from someone who's watched a few marketing videos 👀 I’ve spent 10+ years working in marketing and communications, have a BA (Hons) in Business Management, a Level 6 CIM Professional Marketing qualification and a Level 7 qualification in Strategic Leadership. So I’m bringing the big marketing picture down to earth for small business owners like you.

I’m looking at August/September dates to kickstart, with further dates and topics to follow. 👀 Would you be interested in joining?

👇 If yes ... Which would work best for you? Feel free to comment or DM me.

A) Monday 10am
B) Monday 12pm
C) Friday 9am
D) Friday 12pm

If you're looking for something in the evening this may be something I consider if there is demand.

I can't wait to hear from you!

Abby - A Close Approach - Marketing Strategy Content
[email protected]

21/07/2026

What a breath of fresh air! I recently visited the Stowmarket Innovation Gateway at Gateway 14, and I came away so inspired by what they’ve built for our local business community.

A huge thank you to Mike, for the fantastic tour. A few details that really stood out to me:

The incredible artwork on the walls, beautifully bridging Stowmarket's heritage with its bright future.
The vibrant café space and colourful, versatile working areas.
The stunning office views, bright light everywhere, and most importantly...Aircon!

Beyond the design, what’s really brilliant is the flexibility, whether businesses need a meeting room to hire, a space for a day, or a base for the longer, it’s all catered for.

Having this hub right around the corner from me is fantastic. I’m looking forward to hopefully hosting some workshops for my clients here in the near future!💡

14/07/2026

Ladies and gentlemen I am back on land 🇬🇧 After an unforgettable trip around the Norwegian Fjords, I'm back in the UK, the unpacking's (almost) done, the inbox is under control, and I'm officially ready to get sh*t done.

If you've been following along, you'll know I firmly believe that sometimes the best thing you can do for your business is step away from it. A change of scenery has a funny way of bringing everything back into focus.

I've come back with a notebook full of ideas, a clear head, and a renewed excitement for helping brilliant businesses grow.

So, if your marketing feels a bit all over the place...If you're posting for the sake of posting...If you know your business deserves more visibility but you're not sure where to start...

Let's change that.

At A Close Approach, I'm all about cutting through the noise, finding what actually matters, and creating marketing that feels authentic, strategic, and sustainable.

No fluff. No chasing every trend. Just marketing that works for your business.

If you've been thinking, "I really need to sort my marketing," this is your nudge.

My diary is open, and I'm ready.

Who's ready to get sh*t done with me?

Address

Stowmarket, Serving Bury Street Edmunds, Cambridge, Ipswich, Norwich And All Places In Between. Online Consultations Are Also Available
Stowmarket

Website

https://acloseapproach.co.uk/

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