A Close Approach - Marketing Strategy Content

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A Close Approach - Marketing Strategy Content

Let’s strip away the marketing noise to strategically build your business foundations, craft your authentic story, & create scroll-stopping content.

Founder: Abby Close | 10+ years marketing experience | Ex Bosch, Kettle Foods, Places for People.

03/06/2026

Unlocking the Power of Google Business Profile 🚀

I had a fantastic afternoon hosting an interactive workshop with the incredible community at The Success Circle 🩵

It was a wonderful opportunity to dive deep into Google Business Profile, sharing actionable tips, tricks, and strategies to help local businesses boost their visibility and dominate search results. 🤓
A huge thank you to everyone who attended, asked brilliant questions, and brought such great energy to the room! 🙏🏽

20/05/2026

This week I had the amazing opportunity to deliver a webinar for Martina Darling and Sharon Buckley as part of the Women Inspired Network. The topic: How to tell your brand story... And actually connect with your audience.

Here are a few of my little nuggets to share:

What do I do?

I help you strip away the marketing noise to strategically build your business foundations, craft your authentic story, and create scroll-stopping content.

How would I explain my offer using just three emojis:

💡 I generate ideas to unlock your true 'Why'.
📢 I help you find the exact words to communicate it loudly.
🌍 To ultimately help you make a positive impact on your community with your brand.

We dove into some models that I use in my business to support with storytelling and looked at how to flip the language you use from safe to unfiltered and authentically YOU.

Feedback from the session:

"It was easy to follow and good for inviting those reflective thoughts, we do not always remember to do in the thick of running our business.
I feel it was well delivered, with learning moments but also offering times for questioning and support.
Thank you again! ⭐️"

"Your talk was brilliant today. Really informative and I think everyone took lots of tips to action too so thank you so much."

"What a great talk. I love the interactive part of it and made me think!! 🤔 let me know when you are free for a 20 min chat!"

Sound like something you'd be interested in learning more about? Drop me a message. 🩷💚

Abby

Sharon Buckley Martina Darling Women Inspired Network: Networking for Women In Business

12/05/2026

Let’s be real: self-promotion can feel totally 'alien' when you’ve spent your career building through referrals. 👽

Nikki (a total pro in her field) came to me to help bridge that gap. We moved her business to a hybrid model with a bespoke strategy that actually feels natural to her. I ove seeing this growth!

Check out the full review of what she had to say about our work together ➡️

"Abby is my complete opposite which is why I chose to work with her. As a “warm scientist” and changing my business from solely clinic lead to hybrid, I needed someone with vibrant energy, ideas, & ability to direct me into the world of marketing and self promotion (which is alien as I have always worked through referrals & allied professionals). I now have a bespoke framework for my expansion and am gaining confidence in an area that is new but vital for progress 🙂"

Abby

acloseapproach.co.uk

06/05/2026

Marketer. Dog Mom. Tiramisu lover. And your biggest business advocate. 🙌🏾🥂

Hi, I’m Abby! If you’re currently staring at a blank content calendar feeling like you’ve jumped into the deep end without a life jacket, I see you, and I’ve got you.

I’ve noticed a pattern in the marketing world: so many experts only want to work with brands that have been around for years. But my heart? It’s with the dreamers at Day One I know need support. 🚀

I specialise in helping founders and SMEs who didn't spend four years in business school, but did spend a lifetime perfecting their craft. You shouldn't have to wait years to get the support you deserve. I’m here to be that helping hand to set you up for success from the very start.

Here is how we can win together:

Jargon-Free Strategy: I translate "marketing speak" into actionable plans that fit your life.

A Solid Foundation: We’ll build a strategy that makes you feel confident, not overwhelmed.

True Partnership: Think of me as the bubbly Northern extension of your team.

You have the passion, and I know you’re going to achieve incredible things. I’m just here to make sure you have the tools to get there. 🙏🏾

Let’s skip the "rookie mistakes" and get straight to the growth. Click the link in my bio to see my offer, or drop a message.

Abby

27/04/2026

Marketing isn't just my job. It’s how I’m wired 🧠

My business brain switched on at about 15. While most were just navigating school, I was at Rolls-Royce, presenting for Young Enterprise and figuring out how to turn ideas into actual revenue. This is when I knew this was something I was actually quite good at 💡

11 years ago, I moved to Suffolk to take that passion to the big leagues. I did my Business Management degree "in-company" at Bosch. That was a masterclass in global systems. I didn't just do marketing; I led brand strategies for new launches, created content (and modelled for it)! collaborated globally and SO much more. The rest has been history:

The Big Stage: Navigating brands like Kettle Chips (Europe) and Places for People, leading shoots, market research and traveling the world to present to global teams, I’ve even danced on stage to get sales teams fired up once!

The Agency Grind: Managing over 50 SME clients across the UK and seeing exactly where marketing investment can work hard.

The Founder Hustle: Running my own fitness business for 6 years, learning what "skin in the game" really feels like. I made everything myself, the website, socials, printed advertising. I did radio too!

Today, I run my own strategic marketing business because I’m tired of seeing SMEs and founders get sold "fluff."

The 90% You Don’t See 👀

Most "experts" sell you the tip of the iceberg - social posts and pretty pictures. I give you the 90% below the surface. The foundations, strategy, market research, leadership and ultimately the commercial roadmap.

I’ve spent a decade leading change and growing brands. Now, I do it with you, without the "agency tax."

I offer strategy that fits your growth stage:

The Close Partner: I’m in the trenches with you day to day as a marketing partner long term

The Close Roadmap: Your high-impact bespoke strategic marketing plan

The Close-Up: Targeted projects and bespoke 1:1 or group coaching

Ready to stop "trying to do marketing" and start scaling? Let’s talk. I usually suggest a cuppa, but this week's discovery meetings involved ice cream and honestly, it was the best strategic move I've made all week.🍦

Abby - A Close Approach - Marketing Strategy Content

acloseapproach.co.uk
[email protected]

20/04/2026

We all prioritise client growth and satisfaction, yet our own digital shop fronts can very often become an afterthought.

Today, I dedicated time to auditing my own site focusing on the structural elements that drive conversion: such as FAQs, and and auditing my CTAs.

A website shouldn't just be an online business card; it’s a strategic asset that should qualify leads and reduce sales friction before you even get on a call.

Are you confident in your current digital flow? 👀

If you feel you’re too "close" to your brand to see the gaps, I’m offering a limited number of Strategic Site Audits. I’ll provide a fresh perspective on your user journey and identify exactly where you can sharpen your messaging.

Direct message me "AUDIT" to discuss how we can get your site working harder for your business.🙏🏾

Top tip:

The "So What?" Check: Read your product or service descriptions. If they don't answer "how does this make the client's life easier?", give them another go.

Abby - acloseapproach.co.uk

18/04/2026

Most businesses fail to see results from their social media because they’re missing one of these three pillars: Strategy, Content, or Consistency. My support covers all three so you can get back to doing what you love.

How we can work together:

Custom Strategy: I don't just "post." We create a bespoke marketing plan first that is tailored to your specific business goals and audience. More focused.

Content Revamp: Have old footage or photos gathering dust? I can transform your existing assets into high-energy Reels and polished images that actually stop the scroll and encourage conversation.

On-Site Production: I can also create packages where I come to your location and capture the "Behind the Scenes" magic. (I’m even happy to jump in front of the camera as a model if your brand needs a face!)

The goal? Bespoke content that doesn't just look good, but actually sells your Story.

Here's an example of one I made this week just from images - it's amazing what you can do with what you already own and a fresh perspective. 💡

Ready to stop guessing and start growing?

Abby - acloseapproach.co.uk

14/04/2026

I had such a great session with Julie yesterday! We spent the day talking all things marketing from her big upcoming projects to a "live" audit of her WordPress website. 💻

There is something so rewarding about working side-by-side with a client, testing out ideas in real-time, and seeing what works straight away. I’m now working on a deep-dive report to help her take things to the next level!

But it’s not all work and no play... Julie is actually going to be the photographer for my Hen party in a few weeks! I’m so excited to have her there to capture those memories. 🥂

Love how this partnership is growing! Cheers to more collaboration.

Julie Clarke

13/04/2026

Is your world getting smaller (and better)?

With the price of oil making every trip a luxury, I’m noticing a massive return to Hyper-Localism. We aren't driving 50 miles for an event anymore; we’re looking at the noticeboard in the local bakery.

If you had to find out what was happening this weekend without using an app, how would you do it?

The local paper?

The library board?

The 'Mum's Group' chat?

I’m trying to map the 'Offline Underground.' Drop your local discovery secrets below or DM me. I'm really keen to learn more.

10/04/2026

We often think professional marketing needs to be polished, pristine, and let’s be honest a bit boring.

But then a brand like Currys drops a post that feels like it was written by your funniest friend in the group chat, and it goes viral.

Why does this work so much better than a standard "10% off" graphic?

The Pattern Interrupt: In a sea of "Corporate Speak," humor is a bucket of cold water. It forces the brain to stop and process the joke.

Lowering the Guard: When we laugh, we aren’t being "sold to." We’re having an experience. That emotional connection makes the eventual sales pitch feel like a recommendation from a peer.

The takeaway? Don't be afraid to take the "professional" mask off. If you can make someone laugh, you’ve already won half the battle.

Abby - acloseapproach.co.uk

Address

Stowmarket, Serving Bury Street Edmunds, Cambridge, Ipswich, Norwich And All Places In Between. Online Consultations Are Also Available
Stowmarket

Website

https://acloseapproach.co.uk/

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