A Close Approach - Marketing Strategy Content

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A Close Approach - Marketing Strategy Content

Strategic marketing consultancy for businesses that have outgrown being reactive. Less noise. More focus. Based in Suffolk, UK.

⬇️ Come closer

Founder: Abby Close | Marketing Strategist. 10 Years+ Marketing Experience across corporates, SMEs.

09/10/2026

👻 Ghost your excuses, not your Q4 marketing plan.

“There's still time to sort the marketing out.”

“We just need to post more consistently.”

“We'll figure out the strategy as we go.”

Sound familiar? 👀

It's very easy to let the things we know we should be doing get pushed down the priority list while we're busy running a business. Before you know it, another quarter has disappeared, you're wondering why your marketing isn't delivering, and you're making the same plans you made three months ago.

So, consider this your friendly Halloween nudge to stop letting those marketing gremlins run the show. 👻

What do you actually want your marketing to achieve before the end of the year? What's working, what's not, and what needs to change to get you closer to those goals?

You don't need to do everything. You just need a clearer idea of what matters and a plan to make it happen.

And if you need a sounding board to help you work it out, you know where I am. 😉

Abby

18/09/2026

Something that made me stop scrolling yesterday? 💡 Etsy's new advert. It's called "Celebrate Being Human," and it doesn't sell anything for the first fifty seconds.... It just counts. Seventy six summers. Six best friends. Four best dog friends. Over a thousand "firsts." Shot on natural light, real couples and families, nothing posed.

Etsy's CMO said it plainly: as more of life becomes automated, people are hungry for things that feel real, personal, and intentional.

It landed at an interesting moment for me. I'd just read that 41% of people in the UK have deliberately cut back their time on social media this year. Not the over-60s either. It's Gen Z and millennials leading the pullback, the generations who grew up on it.

That's the part worth sitting with. We assume people are addicted to the scroll. Actually, a lot of us are quietly opting out of it, because somewhere along the way it stopped feeling like connection at all. It became something else: Noise.

What people are craving instead is small and specific. A real friend, or dog that knows you. That moment nobody scripted. Etsy built an entire campaign on the idea that those "ministones," the unremarkable, unplanned bits of a life, matter more than the big polished ones.

➡️ Your reminder: The content that cuts through isn't the most frequent or the most polished. It's the one honest, specific thing, said plainly, instead of buried under everything else you felt you should post. Less noise. More of the real thing.

17/09/2026

Here's the truth: people don't buy from businesses. They buy from people. And in a world full of noise, the brands that stand out are the ones brave enough to sound like an actual human, not a corporate pitch.

A few of the golden nuggets we dug into in my talk today:
→ Find it: your story isn't your services list, it's the shift you create for people
→ Cut it: kill the jargon and the copy-paste phrases everyone else is using
→ Own it: confidence isn't a personality trait, it's a rehearsed habit

Then came my favourite part. Going round the room and hearing where everyone's actually at with their own story. So many of you are sitting on something brilliant and just need the confidence to say it out loud.

Where do you get stuck when it comes to owning your brand story?

Ps my Chief of Staff is now part of my content planning and chief hype doggo

21/08/2026

If you’re new around here, hello 👋 I’m Abby the face behind A Close Approach and I thought it was probably about time you got to know the person behind the brand a little better.

I’m a big believer that good marketing starts with a conversation. Usually with a cup of tea. ☕️

I’ll probably ask you a lot of questions. 😂 I’ll want to know what you’re trying to achieve, who you’re trying to reach, what’s frustrating you and what you’ve already tried, because I don’t think there’s a one-size-fits-all answer to marketing.

I’ve spent the last 10+ years working in marketing and communications, from big organisations and big budgets to helping smaller businesses make sense of what they actually need to be doing.

Sometimes we need to step back and work out the bigger picture. Sometimes you need a proper marketing strategy. Sometimes you need someone to look at your website, content or online presence and tell you what’s working, what isn’t and what I’d change. Sometimes you’ve got loads of ideas but absolutely no idea where to start.

And sometimes you just need someone to sit down with you, ask the right questions and help you figure it out.

We can do that through a one-off session, a roadmap, a strategy, ongoing support or something we shape around you.

Swipe through to get to know me, see what people have said and have a little nose at the different ways we can work together.

And if you fancy a cuppa and a chat about your marketing, you know where I am. ☕️💗

A Close Approach. Less noise. More focus.

18/08/2026

STOP. Take a step back from your current marketing approach. Too much noise, not enough clarity? It’s time to strip your marketing back to what actually works.

Join Let’s Do Marketing, Together.

This is a NEW live, interactive workshop series by Abby from A Close Approach, designed for small business owners who are ready to ditch the overwhelm, rebuild their marketing foundations, and tackle their goals alongside a community that gets it.

No fluff. Just real strategy and real collaboration.

Ready to get back to basics? Visit https://www.acloseapproach.co.uk/marketing-workshops to learn more.

Abby

11/08/2026

POV: Your marketing finally feels like it's getting you closer to where you want it to be… 🙌🏽

No more posting just because you feel like you should or trying every new trend, platform or “must-have” marketing tactic.

Just a clear strategy, the right priorities and marketing that actually makes sense for your business.

Because good marketing isn't about doing more. It's about getting closer to the right people, the right message and the right goals.

That’s A Close Approach.

06/08/2026

Hello 🤗 here's a little reminder about who I am and how I can help you move a bit closer to your marketing goals.

Let's have a cuppa?

Abby

acloseapproach.co.uk

05/08/2026

Not every scroll-stopping idea needs a big budget. It needs a brave one.

🐿️ Pip & Nut have used the same squirrel for years across billboards, buses and TV. One distinctive idea, reused everywhere, beats reinventing your creative every quarter.

👓 Specsavers make you double-take at their own eye test. A tiny "aha" moment sticks in a way a straight ad never does.

🏡 Morar Living turned care home content into glow-in-the-dark dodgeball, proof that doing the opposite of what your industry always does is how you get noticed.

None of this is about production budget. It's about having the confidence to sound like your brand, not like everyone else in your category.

Which one made you smile? And is there a "safe" thing your business keeps doing that might be worth ditching? Let me know in the comments, or send me a message if you'd like a second pair of eyes on your own marketing. 🙂

Abby

03/08/2026

When you run your own business, it's easy to wonder if what you're doing is really making a difference. Then a client shares something like this... ❤️ Thank you 🙏🏽

Helping businesses find clarity, uncover new opportunities and build a marketing plan they actually feel confident to follow is exactly why I started A Close Approach.

Marketing doesn't have to feel overwhelming. Sometimes all you need is someone to help you step back, see the bigger picture, and create a clear path forward.

To every client who trusts me with their business – thank you. It really does mean the world.

If you're feeling stuck, overwhelmed or unsure where to focus your marketing next, my inbox is always open. 💬

MarketingStrategy SmallBusinessSupport SuffolkBusiness BusinessGrowth MarketingConsultant

28/07/2026

🤖 Can AI really work for your small business?

That was the question at this morning's webinar I attended and it sparked some great conversations.

There were businesses who have fully embraced AI, one speaker joked that Claude is their best friend, while another had even given their AI assistant a name!

But... There were also understandable concerns, particularly from creative businesses worried about copyright and protecting original work.

One of the biggest takeaways for me wasn't about the technology itself.

It was about having a growth mindset.

➡️ Learn. ➡️ Test. ➡️ See how it can help. ➡️ Adapt.

You don't have to use AI for everything. Maybe you just use it to proofread an email before you hit send. Ask it to research a topic. Create a brief for a project. Summarise your meeting notes. Use it to support your thinking, not replace it.

How are you using AI in your business? Or what's one task you'd be willing to test it on first?

Abby - [email protected]

acloseapproach.co.uk

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Stowmarket, Serving Bury Street Edmunds, Cambridge, Ipswich, Norwich And All Places In Between. Online Consultations Are Also Available
Stowmarket

Website

https://acloseapproach.co.uk/

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