24/06/2026
AI is making it easier than ever to create marketing materials, but creating artwork and creating print-ready artwork are two very different things.
We're seeing more AI-generated designs being sent to print that look ok on screen but aren't set up correctly, resulting in additional time, cost and amendments before they can be produced.
There's also a growing challenge around originality. As more businesses use the same AI tools, many designs are starting to look very similar.
AI is a fantastic tool for ideas and inspiration, but great design still needs creativity, strong branding and an understanding of how print works.
Have you used AI for design projects yet?