17/09/2026
Meet No Bleach French Highlights from L’Oréal Professionnel... a fresh way to offer beautiful, multi-dimensional colour to clients who may be hesitant about traditional lightening services.
With 68% of 16–34 year olds avoiding hair colour, and damage being a key concern, this is a great opportunity to bring colour-shy clients into your chair.
Create soft, sophisticated dimension using Majirel, iNOA and Dia, with results that can leave hair:
✨ Up to 46% stronger*
✨ Up to 1.2x softer**
✨ Beautifully blended with natural-looking dimension
A new way to talk about highlights. A new opportunity for your salon.
Shop L’Oréal Professionnel at Aston & Fincher.
*Instrumental test vs traditional bleach.
**Instrumental test vs previous Majirel.