A Product Management, Marketing & Sales Generalist experienced in European development & distribution for cycling and action sports brands. Production: from initial concept, to design, specification, Quality Assurance and CEN compliance, vendor selection, technical troubleshooting, logistics & warehousing to marketing & sales support - from 50 to 5000 bikes. I work regularly with assembly factorie
s in Asia, Eastern Europe and some 'secret' locations for clients across the globe. With vast experience in qualifying Vendors I can seek out the best locations for production, based on cost, quality, volume or a mix of the three. Marketing: from simple one-time jobs, to complete marketing services across mediums and countries, including Journalist liaison, Sponsorship, Advertising,
Sales: from managing Key Accounts, to finding Distributors and managing long term strategies for continued growth. Business development: from brand-new-brands, to existing powerhouses, I've intervened on a project or longer term basis for several brands wishing to progress their business interests, particularly in the EU market. Often a holistic approach combining multi-discipline approach to Sales, Product & Marketing is needed in order to achieve intended targets.
