03/09/2026
One thing that comes up again and again in conversations with founders: in businesses where the pressure keeps building despite everyone working harder, more effort is rarely the answer. Sometimes it is part of the problem.
The instinct makes sense. Things feel harder to keep on top of, so the natural response is to put in more hours, answer more messages personally, hold more of it together through sheer effort.
For a while this works, or at least it looks like it works. But the effort is usually flowing through the same channel it always has. One person, already stretched, absorbing more.
Adding volume to a channel that is already overloaded does not relieve the pressure. It just delays the point where the pressure becomes visible to everyone else.
The businesses that cope best are rarely the ones working the hardest.