14/10/2026
Not every booked meeting is a five-star enquiry.
A busy diary might look impressive, but poor-fit appointments waste your sales team’s time and rarely turn into profitable customers.
At Stratique, quality comes before volume.
A five-star enquiry will normally include:
• A strong fit with your ideal customer profile
• A clear and genuine business requirement
• Access to a decision-maker or influential stakeholder
• An identifiable timescale
• Meaningful commercial potential
• A specific, agreed next step
• A realistic opportunity to progress towards a quotation, trial, site visit or order
The format of the enquiry matters less than its commercial substance.
It could be an RFQ, a telephone call, a Teams meeting, a supplier application or a site visit. What matters is that there is a genuine need, a suitable fit, permission to proceed and a clear next action.
Before we pass an opportunity to a client, our team should be able to explain:
• What the prospect needs
• Why they need it
• When the opportunity is likely to progress
• What happens next
Because generating more appointments is not the goal.
Generating better opportunities is.