KickDrum Partners

KickDrum Partners KickDrum Partners provide marketing and business development support to B2B technology businesses.

“We need product help” is a diagnosis that stops one level too soon... A fractional product manager and a fractional CPO...
29/07/2026

“We need product help” is a diagnosis that stops one level too soon...

A fractional product manager and a fractional CPO are not the same job at different seniority levels. They are different jobs with different mandates, and hiring one when you need the other can break a company.

Helping you figure out which is right for you here's Craig Chadwell sharing his insights in his latest KickDrum Partners blog post.

https://kickdrumpartners.com/2026/07/28/fractional-pm-vs-fractional-cpo/

You’ve got a product. You’ve got a few early customers  - but now you need to build something repeatable.Building a B2B ...
04/06/2026

You’ve got a product. You’ve got a few early customers - but now you need to build something repeatable.

Building a B2B sales pipeline from scratch is one of the hardest things a technology business has to do, so in this latest post we share the basic playbook we use with early-stage and scale-up B2B tech clients.

It won’t make your pipeline build itself, but it just might stop you wasting six months heading in the wrong direction...

https://kickdrumpartners.com/2026/05/28/how-to-build-a-b2b-sales-pipeline-a-gtm-playbook/

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