KickDrum Partners

28/02/2025

Today's the day we become a one year old! 🥳 🎉

It's been an amazing start to our new venture, as we extend the concept of the "fractional" executive, to that of access to an entire B2B marketing and business development team.

We want to take a moment to thank all the folks that have been part of our journey in the last 12 months, our clients that have allowed us to become part of their teams, those referring us to their networks, advising, guiding and otherwise supporting us.

You know who you are, and we thank you! 🙏

Here's to many more years to come!

Camaryn Berry, Leigh Huntridge, Sian Aherne, Andrew Moloney

15/11/2024

Thinking about deploying a new CRM for your B2B business?

We recently teamed up with RevOps expert Jessica Sprinkel, CEO at Sponge.io – Marketing & Revenue Ops Agency to dig into what you really need to consider - especially if you're a B2B tech business dealing with long complex sales cycles.

Link to the full interview in the comments below. 👇 👇

23/08/2024

21/08/2024

How do you keep informed of industry changes? That’s the question recently posed by Managingpartner.io .

Read a range of views, including one from our own Andrew Moloney in this article..👀👇

https://managingpartner.io/qa/how-do-you-stay-informed-about-industry-changes/

New Q&A article featuring expert insights on Managing Partner: How Do You Stay Informed About Industry Changes?

27/06/2024

Do you, or plan to, sell your product through channel partners? If you're planning on formalising your program, here are our six key elements that you need to consider...

Bookmark this list of six key elements to consider in the quest for a 5-star channel partner program for technology vendors.

15/04/2024

Has your product positioning kept up with the crowded market you’re operating in? Perhaps it's time for a messaging makeover!
Our latest blog considers 3 ways to evolve your USP, without alienating your audience.

What’s the best way to keep your message relevant, without losing your identity or alienating your customers?

02/04/2024

NEW on the blog, Andrew Moloney explains in more detail the KickDrum approach to fractional resourcing and how it differs from hiring in part-time employees or using the services of an agency.

Get in touch if you'd like to find out more about our novel approach.

https://kickdrumpartners.com/2024/04/02/fractional-vs-contract-vs-agency-whats-the-difference/

Fractional vs. part-time vs. agency – what’s the difference? In founding KickDrum I’ve been keen to describe what we do as providing access to a “fractional” marketing and business development team. At first glance the difference between this and the services you might get by hiring a few ...

21/03/2024

Is that the newest KickDrum Partners recruit, asleep in one under the desk? Meet Banjo!

In fact this was Steve Broadhead of Broadband Testing and I combining some work planning earlier today with a visit to my local recording studio hidden in the Blackdown Hills of Somerset (UK), so we could also plan some non-IT related "extra curricular" activities...

13/03/2024

As communicators, there's always a risk that we become too keenly focused on just "pushing stuff out". But there is always the risk that this comes at the expense of listening to clients and their needs.

The value of active listening. New on the blog from Sian Aherne.


https://kickdrumpartners.com/2024/03/13/from-vague-goals-to-clear-objectives-the-value-of-active-listening/

08/03/2024

Wow. Only a week since we launched and the response has been fantastic!
Our offer to support and augment technology businesses with a "fractional" marketing and business development team, whether at your HQ or in your outreach into the UK and EMEA, seems to be really resonating.

Here's fellow partner Kevin Franklin and I in London earlier this week discussing opportunities with our former boss, and lifelong friend and supporter Edgar Masri.

Thanks also to the guys at Lightrock for hosting us.

March is shaping up to be one hell of a first month for us

01/03/2024

Big News! This week we launch KickDrum Partners!

Joining Andrew on this journey are a core team of highly experienced partners, all from the tech. industry, and all that we have had the pleasure to work closely with over the years - Camaryn Berry, Kevin Franklin and Sian Aherne.

We're ready to help B2B technology business deliver on their sales and marketing goals, whatever stage of growth they might be at.

Find out more at: https://kickdrumpartners.com or message us here if you'd like to chat!