30/12/2020
The importance of knowing your cause
A strong, authentic, and well communicated ‘cause’ lies at the heart of every thriving workplace culture. It explains what your business stands for, and how the needs of all your communities are served.
Covid has intensified our demand for greater meaning in our work. Nine out of ten people say they’d be willing to earn less money in exchange for the chance to do more meaningful work.
As life becomes more unstable and unpredictable, most people want to know that the place where they spend much of their lives – work – is making a genuine, positive difference. A strong cause can also help customers connect with your brand, especially when being physically disconnected from your business.
As life becomes more unstable and unpredictable, most people want to know that the place where they spend much of their lives – work – is making a genuine, positive difference. A strong cause can also help customers connect with your brand, especially when being physically disconnected from your business.
To continue to thrive, companies must communicate a strong, authentic cause. More importantly, they should act in a way that aligns cause with their people, allowing them to find more meaning in their work. It really is about what you do, not what you say — which in turn inspires others to rally around your (company's) cause.