Forbes Baxter Associates

02/08/2022

Perhaps the most important lesson of all - sometimes we have to change our mind: https://zcu.io/NlHm. If you want to use the image in presentations or documents, you can grab it from the website.

This quote on Advertising from Jeff Bezos shows he didn't believe in advertising. He changed his mind.

26/07/2022

"Anonymous", the most widely quoted author in history. He/she came up with some great sayings: https://zcu.io/rqHE. If you want to use the image in presentations or documents, you can grab it from the website.

This anonymous quote on Being Inside The Jar suggests our customers' opinions of our businesses are more important than our own.

20/07/2022

I'll be doing the presentation on the Zoho Marketing Plus suite at Zoholics 2022.
If you think you already know about marketing tools, well, I thought I did too.
Boy, was I wrong.
Join me: Thu 8th Sep, bright and early (09:00).
https://zcu.io/Zmu2

19/07/2022

If you've never heard about Ariely's Economist test, you should check it out just for entertainment: https://zcu.io/6Wqd. If you want to use the image in presentations or documents, you can grab it from the website.

This quote on Rationality from Dan Ariely highlights how we can use human nature for our own benefit.

12/07/2022

Ritson's Bothism - probably the most important principle in marketing: https://zcu.io/MTmJ. If you want to use the image in presentations or documents, you can grab it from the website.

This quote on Marketing Bothism from Mark Ritson justifies the idea of using multiple tactics.

05/07/2022

There's more than one way to skin a cat, or add numbers up or - God forbid - do marketing: https://zcu.io/K16s. If you want to use the image in presentations or documents, you can grab it from the website.

This quote from Tim Harford illustrates the importance of trying different things.

28/06/2022

Say what matters and ONLY what matters. It's a bit like the old "two ears, one mouth" saying: https://zcu.io/9yhB. If you want to use the image in presentations or documents, you can grab it from the website.

This quote on Positioning from Al Ries echoes the sentiments of other quotes from Steve Jobs and Michael Porter on focus.

21/06/2022

Why does NPS matter? It helps us grow, and that means more money: https://zcu.io/D5JP. If you want to use the image in presentations or documents, you can grab it from the website.

We like customer loyalty, but this quote about NPS from Jeff Immelt shows us the way to something we like even more: Growth.

14/06/2022

NPS isn't the be-all and end-all of customer feedback but it's a great place to start: https://www.forbesbaxter.co.uk/jeff-immelt-quote-on-nps-and-loyalty/. If you want to use the image in presentations or documents, you can grab it from the website.

This quote from Jeff Immelt about NPS and Loyalty tells us why NPS is so important.

07/06/2022

OK, not a quote, but always worth restating ye olde 4 Ps: https://zcu.io/iMAq. If you want to use the image in presentations or documents, you can grab it from the website.

So this isn’t a quote as such from Jerry MCCarthy, just a re-statement of what the 4Ps - the marketing mix - is and what it isn’t.

31/05/2022

I used to call trying to do too much the "shiny-shiny syndrome". Michael Porter sounds a tad more authoritative: https://zcu.io/vllq. If you want to use the image in presentations or documents, you can grab it from the website.

Every business leader should read this quote about Strategy from Michael Porter on a weekly basis.

24/05/2022

Ah, who isn't guilty of trying to sound clever with complex terms and jargon? Simplicity is a lesson we should all take to heart: https://zcu.io/P1S9. If you want to use the image in presentations or documents, you can grab it from the website.

This quote about Simplicity from Steve Jobs should tell us everything we need to know about the 'benefit' of complexity.