Rowena Fernando Social Media Specialist

Rowena Fernando Social Media Specialist Moving beyond templates to tell your brand’s real story. Intentional social media for heart-led entrepreneurs. Torquay & Beyond

Long days, dry evenings, and a summer that mostly happened outdoors.Camping at Bedruthan Steps... dreamy location with t...
04/09/2026

Long days, dry evenings, and a summer that mostly happened outdoors.

Camping at Bedruthan Steps... dreamy location with the most gorgeous sunsets. A trip to Northwest France with a lovely friend. Good food, long walks that didn't feel like exercise, step-grandkids who are somehow still here (full-on at times, but love it).

Slightly torched, fully nourished and quietly ready for autumn. That's how I know it's been a good one.

And all our plants survived! Will take that as a win. 😅

What’s your summer story been?

We are super excited to be participating in the Rowcroft Hospice Accumulator Challenge!On Sunday 4 October, from 1-5pm A...
01/09/2026

We are super excited to be participating in the Rowcroft Hospice Accumulator Challenge!

On Sunday 4 October, from 1-5pm Arena Torquay , we’re bringing together some of Torbay’s makers, artists, independent brands and wellness practitioners for an indoor Wellness & Artisan Market.

It’s free to attend and family-friendly: most importantly, all stall fees and donations will go directly to Rowcroft Hospice

We’ll start introducing our stallholders from mid-September, so follow along to see who’ll be joining us, and pop Sunday the 4th of October in the diary. 🤍

A few years ago, while I was still in the tech VA space, I supported an aesthetician with her own skincare brand through...
31/08/2026

A few years ago, while I was still in the tech VA space, I supported an aesthetician with her own skincare brand through an agency.

Alongside @‌vanislandcreative, we started making the different parts of her marketing work harder together.

New blogs on the website also got delivered via email. That email might carry a flash offer. The social media content pointed people back to the website or mailing list.

It gave the message more chances to land. Someone might miss the post but catch the email, or come back via the website later.

I’ve built versions of this for clients for years, yet somehow never fully finished doing it for myself. Which is all incrementally changing now!

If honest, this is the part I genuinely love the most: creating systems that keep the relationship moving, making your content stretch further and reach a little wider.

If someone discovers your business today, what happens next?

26/08/2026

Have you ever questioned if there’s more to life?

Not because it’s bad, or for lack of gratitude. Just a persistent sense that the way things are might not have to be the way they stay.

For me, that feeling attached itself while working full-time in London. Building most of my life around work, with such a small window of time that really felt like my own, just never sat right.

Not because the work was awful; some of my closest friends and strongest experiences came through those jobs. The lifestyle just never quite stacked up for me.

Then one evening, I stumbled across a comment mentioning virtual assistants. I’d never heard of it, but for the first time, an alternative way of working felt genuinely possible.

I spent the following twelve months training, finding a supportive network and onboarding my first clients while still working full-time. By the time we were ready to leave London, I’d already started building the bridge.
I was still terrified. Leaving a steady job, lovely colleagues, family and friends, taking on a mortgage, moving across the country and starting a business. Some might call it insanity!

But sometimes that niggling voice saying “there must be more” isn’t asking you to blow up your whole life. It might just be a nudge to pay attention, explore an idea or start building towards something different.

That instinct still shapes a lot of the decisions I make in business now: asking whether the way I’m working still fits where I actually want to go.

Have you ever had that feeling before you knew exactly what needed to change?

Have you ever decided not to share something because the journey had a few bumps along the way?Perhaps the project looke...
24/08/2026

Have you ever decided not to share something because the journey had a few bumps along the way?

Perhaps the project looked brilliant in the end, but something unexpected happened along the way? A delay, a mistake, or a problem the team had to solve. So you leave that part out. Or perhaps decide not to share the results at all, because it doesn't feel like the perfect example of how things are "supposed" to go.

I understand. When we present anything to the world, we want everything associated with our business to reflect the quality we deliver. But excellent service doesn't mean nothing ever goes wrong.

Things change, problems arise, and people can make mistakes. What often says more about a business is how a team communicates, adapts and puts things right. That's not a weakness in the story. Sometimes it's the most reassuring part.

In a world of AI everything, people don't just want polished results. We also want to understand who is behind the work and what it might feel like to work with you. Standards 100% matter, but trust is also built in the more human parts of the story.

Have you ever been reluctant to share details about your work because it didn’t feel quite perfect enough?

I'll go first...

I stopped posting completely because my new website and systems are still being worked on; I worried that my messaging would feel confusing. But instead of creating clarity, waiting meant I got a bit stuck for almost a year, and that undoubtedly affected the growth of my business in some aspects.

21/08/2026

Isn’t it funny, despite working in this digital world, I feel most connected when stepping away from it?

The days are full of tabs, tools, systems, notifications and screens. I genuinely love that side of what I do, but absolute freedom definitely looks more like this.

No notifications, no tabs, just space to move, think and breathe.

It is also where some of the best ideas appear. The strategy I have been overthinking, the problem I could not untangle, the idea that refused to unfold while I was staring at a screen.

They rarely come when I try and force them, but they show up when stepping away and allow my mind somewhere else to go. So when your marketing feels stuck, maybe the answer isn't another hour at your desk. Maybe it's getting away for a little.

Where does your best thinking happen?

Some of the sharpest business owners I know have a brilliant eye for content.They spot strong visuals, clever formats an...
19/08/2026

Some of the sharpest business owners I know have a brilliant eye for content.

They spot strong visuals, clever formats and polished posts. It's a strength, but there's also a point where inspiration can quietly turn into interruption. You see one style and think, "Ooh, that looks nice." Then another account you love tries something new, and suddenly that looks good too.

Before long, every post starts wearing a slightly different outfit. A new template here, or a different tone there. Nothing is wrong with any of that on its own. The problem is that your style might not be given a chance to fully settle.

When you look back at the content that performed best, it's usually the ones where you said something in your own way, shared the opinion you nearly softened, or used the style your audience recognises as yours. That is not a coincidence; it's evidence.

Content can and absolutely should evolve. But if everything changes too soon, people might not get the chance to fully recognise what belongs to you.

And, for full transparency, my own branding has a bit of this going on right now! As the business shifts, there are a few different styles living alongside each other. The difference is whether that change is intentional, or whether we're changing direction every time something new catches our eye.

Recognise any of this? You may already have the beginnings of a recognisable style. It might just need more time to settle.

www.rfva.co.uk

Have you ever felt like you’re great at helping others grow while your own business quietly waits in the background for ...
17/08/2026

Have you ever felt like you’re great at helping others grow while your own business quietly waits in the background for its turn?

For years, I’ve helped clients look beyond social media and think about how their website, emails and wider customer journey all connect.

Meanwhile, my own business looked like a collection of unfinished bits. It’s an easy place to land when you work for yourself. Client work comes first because people are relying on you, so your own goals feel much easier to shift to next week, next month or “when things settle.” (Except things rarely do).

I think of it as a freelancer trap: being so busy doing the work that there’s very little time or energy left to build the business behind it.

That’s the point I reached.

Behind the scenes, we’ve been building towards change for months now. Currently moving from a one-woman band towards a small creative studio, with Radek (The tech arm) bringing our different digital and tech skills together. The new website is sooo nearly ready, and the systems are, for the first time, being built properly.

But rather than wait until everything is perfectly polished or even fully ready, I'm embracing it as the messy middle bit, which is usually the part I want to hide. So yes, if you visit my website today, nothing has changed yet, but it is changing. www.rfva.co.uk

As I connect the loose ends in my business and share them with you, you might recognise a few disconnected pieces in yours too.

02/06/2026

A bit of a change of scene today...

As someone who usually works from home in my little office, which is not a bad set-up to be fair, it can still feel quite isolating at times.

So when I saw there was a new co-working group in Torquay, the , I thought it sounded like such a brilliant idea.

There is something really motivating about being around other people who are also building, creating, working on projects and making things happen in their own businesses.

It is lovely to work on client projects in a more relaxed environment, but it is also a chance to step out of the day-to-day, have conversations, think about my own business and gain a bit of fresh perspective and insight from others too.
A good reminder that connection is part of the work.

Thank you, Pink Productivity Club, for holding such a nice space for us to come together and connect.

12/05/2026

I haven’t really spoken about this much on here, but website design is something we’re now offering more intentionally alongside social media support.

Because social media and websites shouldn’t work separately.

Your social media helps people discover you, connect with your brand and build trust. Your website helps turn that interest into action, whether that’s an enquiry, a booking, a sale or a deeper look into your services.

So, if you're looking for a new website design with UK hosting (if needed) alongside social media strategy and starter content packages, to help your established business, or are a service-led brand with growing teams, we can help you create a more joined-up online presence from the start.

This can include:

Website design and hosting
Social media strategy
Starter posts, reels and carousels
Caption writing
Stories to support your launch
Analysis and optional ongoing social media management if needed

So if your website feels outdated, no longer reflects the level of your business, or you’re ready to launch something new and want your social media to support it properly, this might be exactly what you need.

A joined-up online presence helps people move from discovering you to trusting you, enquiring with you and feeling confident in what you offer.

Send us a message or enquiry via email (link in the bio) if you’d like to chat about how your website and social media can work better together.

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