04/06/2026
After 12+ years growing dental practices, one thing is clear: nothing converts curious browsers into committed patients faster than a well-run open day.
But "well-run" is doing a lot of work in that sentence.
Over the past 12 months, one open day we worked on generated more than £100,000. Another implant presentation drew 40+ attendees and sparked enquiries for full-mouth restorations.
None of it was luck - it came down to structure.
So we've put together a complete guide to planning, running and converting a high-value open day: choosing the right offer, pre-qualifying leads, the five-stage consultation structure, the finance conversation, and the 30–90 day follow-up window.
If you're weighing up an open day vs a monthly campaign for cosmetic, Invisalign or implant cases, there's a decision tool in there to help you choose.
Read the full guide 👇
Learn how to plan, run, and convert a high-value open day event for cosmetic dentistry, Invisalign or dental implants.