18/07/2025
🌊 From local rock pools to national shorelines🦀
How do you turn a grassroots marine science initiative into a nationwide citizen movement?
This spring, we partnered with the brilliant team at The Rock Pool Project to deliver The Big Rock Pool Challenge—a UK-wide BioBlitz campaign inspiring communities to explore their coastlines and record invasive marine species.
Our role? To help bring their bold vision to life.
Here’s what we delivered:
✅ Audience insight and persona development
✅ National-to-local comms strategy
✅ Regionally tailored content & media outreach
✅ Vibrant visual assets
✅ Email & social copy that converted interest into action
✅ Media training to boost in-house confidence
📈 The results:
🔹 1617 records submitted
🔹 338 species identified
🔹 Participation across 20+ UK sites
🔹 Uplift in digital engagement (including a 15.5% rise in LinkedIn followers!)
🔹 A more empowered, confident client team
We’re proud to support purpose-led organisations like this to turn big ideas into real-world impact. https://buff.ly/eQyioHL