Savvy Salon Club

Savvy Salon Club Business Development & Marketing Company
◾ Hair Salons / Beauty Salons / Spa's
◾ Marketing | Recruitment | Business Training
📍 UK & Ireland

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Blog: https://www.savvysalon.club/blog
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28/03/2026

An incredible evening at Academy Salons Awards Night

Always an honour to be in a room of individuals full of ambition, energy and results.

Thank you for having us and congratulations to all the winners 👏

We’re celebrating summer success at - and what a season it’s been! ☀️💪As part of Zappas’ internal Summer Contest 2025 (...
23/10/2025

We’re celebrating summer success at - and what a season it’s been! ☀️💪

As part of Zappas’ internal Summer Contest 2025 (July–Sept), we recognised team members who delivered consistent results, strong rebookings, and exceptional GAP conversions throughout the summer… and one name kept shining through! ✨

🏆 Cassie stormed the leaderboard - taking home not one, not two, but three awards!

💫 Same-Day Registration Star
💫 Highest Average GAP Conversion
💫 Highest Rebooking Rate

An incredible clean sweep and a total of £450 in prizes! 🔥👏

Huge congratulations also goes to .hair, , and Georgia Hodge for their brilliant performances and consistent effort across all categories - what a team! 💙

A massive well done to everyone at Zappas for keeping the energy high and the results strong this summer. Here’s to carrying that momentum into the next season! 🚀


Rebooking isn’t just about keeping columns full - it’s the foundation of your business health & your earnings.When clien...
08/10/2025

Rebooking isn’t just about keeping columns full - it’s the foundation of your business health & your earnings.

When clients don’t rebook, visit frequency stretches, hours go unsold, and your busiest stylist can end up carrying everyone else’s wages.

When they do rebook, the diary becomes predictable, revenue stabilises, and the whole business runs on rhythm - not a constant stress.

In our latest article, The Critical Role of Rebookings in Salon & Spa Success, we unpack:

- The real numbers behind rebooking and revenue
- How increasing rebooking rate from 5/10 to 8/10 clients transforms annual revenue
- The risk of weak rebooking habits - and what they silently cost you
- Why many teams struggle to rebook (and how to change that)

If you want to understand what’s really driving your cash flow - and how to fix it - this read is worth 5 minutes of your time.

Link in bio 📎

💡 If you’re a stylist or a therapist, this article gives valuable insight into how improving your rebooking rate directly increases your earnings - and builds a more consistent column 📈

We are honoured & humbled that has been shortlisted as a Finalist for the Marketing Campaign of the Year Award at the B...
02/05/2025

We are honoured & humbled that has been shortlisted as a Finalist for the Marketing Campaign of the Year Award at the British Hairdressing Business Awards 2025! 🏆

Their outstanding performance with our signature GAPs into Profit salon marketing programme has not only won them our Savvy Salon Award in 2025, they are now also in the running to win the biggest business award of them all! 👏

This accolade is yet another milestone in strengthening our continued relationship with 💙🤝🖤

We use this opportunity to thank from the with a very special mention to Charlotte Grant-West who's suggestion prompted the Academy Salons award entry.

And the winner of the Academy Salons’s "In-It to Win-It" Raffle is... 🥁✨ Shannon Delacy, Stylist at Academy Salons Clayg...
14/04/2025

And the winner of the Academy Salons’s "In-It to Win-It" Raffle is... 🥁

✨ Shannon Delacy, Stylist at Academy Salons Claygate! 👏💥

As part of our exclusive partnership with the amazing team we launched an exciting internal contest to kick start 2025 & celebrate stylists who are growing their columns through our “GAPs into Profit” marketing programme.

🌟 The competition included three fantastic categories:

🔹 In-It to Win-It Raffle
🔹 Highest Average GAP Conversion
🔹 Highest Rebooking Rate

For the “In-It to Win-It” raffle, stylists earned one raffle entry each time they registered a new client we introduced them too. Shannon’s 26 registered visits earned her 26 out of a total of 181 raffle entries…. And her name was drawn!!! Proof that consistency (and a little luck) pays off! 💪💫

🎥 We had so much fun creating the announcement video 💙

Let's give Shannon a big round of applause, virtually! 👏

academysalonsclaygate

We’re beyond excited to reveal the winner of our 2025 Kick-Start Contest in the “Highest Rebooking Rate” category…🎉 Big ...
14/04/2025

We’re beyond excited to reveal the winner of our 2025 Kick-Start Contest in the “Highest Rebooking Rate” category…

🎉 Big congratulations to Molly Collins, Stylist at Academy Salons Claygate! 🎉

As part of our exclusive partnership with the amazing team at , we rolled out an internal contest to spotlight team members who are growing their clientele through our “GAPs into Profit” marketing programme.

🏆 The contest featured three exciting categories:
🔹 In-It to Win-It Raffle
🔹 Highest Average GAP Conversion
🔹 Highest Rebooking Rate

And Molly? She absolutely crushed it! During February and March, she welcomed 19 brand new local clients and rebooked every single one of them before they left the salon! 💯👏

That’s a perfect 100% rebooking rate; not only is Molly the “lift queen” with her stunning platinum blondes lifts but she’s now the rebooking queen too!

Molly displayed what we think a “Next Generation Salon Professional” is…

💙 Molly, we’re so proud of you. You’re a total inspiration, and this win is so well deserved!

Massive shoutout also to the salon manager Lindsey and the incredible team at for creating such a supportive, growth-focused environment.
academycreative_ – you’re a shining star! 🌟

We’re thrilled to announce the “Highest Rebooking Rate” winner for this year’s Kick-Start Contest!! 🌟 Georga O’Brien, St...
11/04/2025

We’re thrilled to announce the “Highest Rebooking Rate” winner for this year’s Kick-Start Contest!!

🌟 Georga O’Brien, Stylist at Zappas Peach Street salon Wokingham🌟

In collaboration with our partner salon , we ran an internal contest to kick-start 2025.

The aim was to shine a light on stylists actively building their columns with our “GAPs into Profit” salon marketing programme.

💥 The contest featured 3 categories:
🔹 “In-It to Win-It” Raffle
🔹 Highest Average GAP Conversion
🔹 Highest Rebooking Rate

Georga welcomed 13 new local clients through “GAPs into Profit” & Rebooked 12 of them before they left on the day of their visit 🙌 That’s an incredible 92% rebooking rate – truly inspiring!

Her ability to not only deliver creatively but also connect & build trust with her new clients is why exemplifies our definition of the “Next Generation Salon Professional” & building at lightning fast speeds 🤩

💙 Georga, we’re so proud of you. Congratulations from all of us at !

👏 Huge shoutout to Karen Rowe and the entire team at Zappas Peach Street for nurturing this talented young stylist!

– you are a star 💫

We’re excited to announce the winner of the “Highest Average GAP Conversion” Winner in this year’s Zappas Kick-Start Con...
11/04/2025

We’re excited to announce the winner of the “Highest Average GAP Conversion” Winner in this year’s Zappas Kick-Start Contest!!

Karen Allan, Salon Manager at Zappas Caversham 👏💥

In collaboration with our partner salon , we ran an internal contest to kick-start 2025.

The aim was to shine a light on stylists actively building their columns with our “GAPs into Profit” salon marketing programme.

💥 The contest featured 3 categories:
🔹 “In-It to Win-It” Raffle
🔹 Highest Average GAP Conversion
🔹 Highest Rebooking Rate

has lead by example since day one of launching “GAPs into Profit”.

Although Karen has limited GAPs, she transformed 9 white spaces into £807.31 in extra revenue meaning £89.70 per GAP filled! 💸🙌

From us at , it’s a delight to support salon managers like Karen Allan. Not only redefining leadership within the salon industry but also showing everyone how to make a good-living, doing what you love 💙 ✨

Congratulations, Karen! You Lead, You Support, You Nurture & truly embody the spirit of the Next Generation Salon Professional 🫶🏻


Drumroll please… 🥁 The 1st Prize Winner for the Zappas Salon Kick-Starter Contest is…✨ Jasmine Budgen, from Zappas Bean ...
11/04/2025

Drumroll please… 🥁 The 1st Prize Winner for the Zappas Salon Kick-Starter Contest is…

✨ Jasmine Budgen, from Zappas Bean Oak Road salon, Wokingham! 👏💥

In collaboration with our partner salon , we ran an internal contest to Kick Start 2025.

The aim was to shine a light on stylists actively growing their columns with our “GAPs into Profit” salon marketing programme.

🌟 The contest featured three exciting categories:
🔹 “In-It to Win-It” Raffle
🔹 Highest Average GAP Conversion
🔹 Highest Rebooking Rate

“In-It to Win-It” meant for each visit registered via the GAPs into Profit app, the stylist earned a raffle entry. Jasmine’s 9 registered visits earned her 9 out of a total of 185 raffle entries…. And her name was drawn!!! Proof that consistency (and a little luck) pays off! 💪💫

🎥 We had a blast creating the announcement video 💙

Help us give Jasmine a virtual round of applause 👏 and stay tuned as we feature more of our partner’s amazing Salon Professionals 🤩


🌟 Savvy Salon Award Winner Announcement! 🌟Two years ago, the Academy Salons’ GM had the brilliant idea to include a spe...
10/04/2025

🌟 Savvy Salon Award Winner Announcement! 🌟

Two years ago, the Academy Salons’ GM had the brilliant idea to include a special award that recognises the salon who achieved the strongest results with our GAPs into Profit programme. We were honoured to be invited to present the Savvy Salon Award as part of their celebrations, and it’s become a proud tradition ever since.

This year, we're thrilled to announce that has taken home the Savvy Salon Award! 🏆

Under the incredible leadership of Zoe Ballard, the Weybridge team has delivered exceptional results! Proving what’s possible when vision, strategy, and team spirit come together.

👏 Huge congratulations to Zoe and the entire team at Academy Salons Weybridge 🤩 your hard work and commitment to growth truly shine through!


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9 High St
Twyford
RG10 9AB

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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